The Silicon Review
Marketing which is regarded as the science involving a set of institutions that hold value for customers and clients has been the key focus of BayCreative, Inc. Convincing a large number of customers is harder than convincing a single, or a group of companies about the products of a company. In this heed, B2B marketing is a one-stop job solution for any party needs.
Doing great by doing well - Provenance of BayCreative
Established in 1998, the San Francisco-based B2B agency BayCreative solves a company’s requirements by taking an outcome-based approach and developing a new focus for a brand or generating quality leads. The company brings more than 20 years of B2B marketing, branding and creative experience to the table and as a full-service B2B marketing agency it delivers value to growing businesses by providing a “Marketing Department-in-a-Box.”
The “box” offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, customer programs and sales/partner enablement strategies where one can also get access to their talented team. In the world of B2B, where an expert network is everything, the company provides clients with innovative and reliable marketing support – either by producing an impactful video, creating a potent PowerPoint presentation, designing a fresh website or creating and implementing a fully-integrated marketing program.
BayCreative’s mode of keeping marketing on track and in sync
With B2B marketing known to remove geographic boundaries, the company has evolved into a full-service B2B marketing/branding/creative agency and now focuses on the changing needs of its clients. BayCreative believes in keeping its finger on the pulse of marketing, messaging trends, and technique, which motivates their clients to lean on the perspective they get on their business. This enabling them to continuously communicate value to their customers. From website design to brand perception, the firm develops, deploys, tracks, and measures the results.
Unfolding the expansion from a design boutique to “Marketing Department-in-a-Box”
Initially positioned as a design boutique, the firm primarily supported the clients with website re-design and collateral layout. A much broader portfolio of services transpired after constant request by clients, as well as after BayCreative fashioned quality results on some fantastic projects. Managing multiple outside agencies sounded like a hard task. Hence, BayCreative has expanded and formed a “single source” for all types of services, resonating well with its clients and living up to its value proposition of offering a “Marketing Department-in-a-Box.”
Towards a cost-friendly marketing team
It’s the marketing department’s job to reach out to its clients and bring forth the ambient image of the company in a positive light and to administer this task the department needs to staff a fully equipped marketing team, exceeding the cost to >$750,000 annually. For a fraction of that cost, BayCreative fills the gap, becoming a virtual extension of a marketing department including skilled project management and an experienced creative workforce, in the course of building a cost-friendly marketing team.
Teamwork-using both sides in building the bridge
One of the San Francisco’s most respected B2B marketing agencies (recipient of Clutch Research’s “2018 Top San Francisco Digital Agencies (Market Leader)”, BayCreative has a team of dedicated professionals. The approach to any project is such that, as if, they were a “wing” of their client’s team. In-short, every individual troth to a group effort has made the team function and the company work. A task relating to brand reputation management is tricky but the firm makes sure that the mission is fulfilled by various means, from setting new brand guidelines to making the client personable by extending their reach beyond their website, lead generation and social media initiatives.
Not forming links but building relationships
The company’s inspiration in the field of business is due to the joint venture it holds with its clients. Clients are regarded as family to BayCreative, and the joy taken from doing the good work and the contentment that comes from performing at a level of excellence, has been the key motivation so far. The “BayTeam” comprising of great talent with vast experience and energy, collectively have had only one mission, making BayCreative better each day. The encouraging idea lies in the fact that, the company acknowledges every individual more than their work and discourages the notion of individuals becoming just another self-consuming entity. This energy in the wake of BayCreative is now looking forward to the variety they may encounter, the problems they’ll work on, and the results they’ll help their clients achieve.
Keep in touch
Web link: www.baycreative.com
Meet the brains behind the organization
Scott Danish, Chief Client Officer & Co-Owner: Now in his 10th year with BayCreative, Scott brought his unique and entrepreneurial perspective to the company. With more than 25 years experience, he has demonstrated the ability to influence and close multi-million dollar sales opportunities and an exceptional track record of results. Prior to BayCreative, Scott was a Director of Market Management with Cisco Systems. Scott has led a team of world-class marketers that delivered strategic, innovative and integrated marketing campaigns that resulted in more than $2.3 billion in Cisco Services revenues. Before Cisco, he was a Vice President of Global Marketing for CNET Networks, and held senior marketing positions at PeopleSoft (now Oracle), OnDisplay (now OpenText) and PC World.
Arne Hurty, Chief Creative Officer & Co-Owner: A problem solver with over 30 years experience Hurty’s work can be found at the forefront of materials used by hundreds of companies. In the mid-80s, he was one of the first to explore desktop publishing which earned multiple honors and awards for his graphics in publishing design and illustration. As the first design director for Macworld Online, he helped shape a key web property in the infancy of the Internet. Besides, he is a noted speaker on graphics and design at universities and conferences such as Macworld and Thunder Lizard.