“Enabling Our Customers to Improve the Economy, our Society, and the Environment through Technology”: SAP India

“A leader is one who sees more than others see who sees farther than others see, and who sees before others see.” - Leroy Eimes 

A name synonymous with excellence and agility, SAP India is the fastest growing subsidiary of SAP SE, the world’s largest provider of enterprise application software.

As the company, which is not only growing rapidly, but also enabling other companies to grow as well, SAP helps organizations fight the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition.

“Our vision is to help the world run better and improve people’s lives. Our solutions help people, businesses, and institutions achieve economic development, social progress, and environmental impact. We serve more than 345, 000 business and public sector customers in 190 countries.” - Says the Team.

Founded in Germany in 1972, SAP India started its operations in 1996 with headquarters in Bangalore and offices in Mumbai, New Delhi, Kolkata, and a direct presence in eight cities across India, besides having marketing associates in Sri Lanka and Bangladesh.

Meet the Market Monarch

A global market leader in applications, analytics and mobility solutions for Enterprise Application Software; SAP is the fastest growing database vendor and have the broadest portfolio of modular and suite solutions available on premise, in the cloud. S/4HANA, SAP’s next generation business suite is offered either on premise, cloud and hybrid. S/4HANA is the digital core that drives digital transformation for re-imagined business models, processes and decisions: internet of things and big data become accessible to any business.

On the cloud front, SAP is established as top Cloud Vendor with a Cloud user base of more than 125m subscribers. Having the largest cloud portfolio with more than 30 solutions for all lines-of-business (LoB) as well as business suites, they are also the HCM Market leader with total workforce management solutions across permanent and contingent labor with Success Factors and Fieldglass.

The World’s Largest Provider of Enterprise Application Software, SAP is……..

• Focused on making organizations of all sizes and across industry verticals become GST Compliant in India.
• Recently announced the launch of ‘GST in a Box’, an all-inclusive solution portfolio, to help Indian SMEs & large organizations across industry verticals to become GST compliant.
• Through various initiatives such as the launch of online resource center (sap.com/India/simpleGST), industry events and webinars, white paper, industry work groups and consulting notes since 2014, SAP has committed to provide businesses with the necessary consultation and technology to efficiently adopt the GST regime.
• Recently announced their commitment and initiatives to drive India’s shift to the Cloud Economy.

Story Behind their Inception

SAP was established in 1972 by five entrepreneurs in Germany with a vision for the business potential of technology. Starting with one customer and a handful of employees, SAP set out on a path that would not only transform the world of information technology, but also forever alter the way companies do business. And, the result is noticeable today; now 44 years and approximately 345,000 customers stronger, SAP is fueled by the pioneering spirit that inspired its founders to continually transform the IT industry.

The company today executes its vision by empowering customers to become digital businesses through SAP technology, so that they can address the challenges faced by the world today and have an impact in three vital areas:

Economy: SAP software and technology enables customers to innovate and build strong industries and infrastructure.

Society: SAP software and technology is addressing complex challenges around disease prevention and detection, as well as providing solutions for smarter government and smarter cities.

Environment: SAP software and technology is helping customers make the world more energy efficient, and drive more sustainable supply chains around the world.

Unique solutions for all

Solutions offered by SAP have an inherent characteristic of simple user experience designed with a mobile first mindset. Their offerings cover the following categories-

Applications:

• SAP offers packaged solutions for 25 industries and12 lines-of-business: On premise, cloud, hybrid.
• SAP Business Suite optimizes all business-critical processes.
• SAP is the market leader in products for business analysis and a technology leader for real-time analysis: Business Intelligence, Predictive Analytics, including BW/4HANA.
• SAP S/4HANA is the next generation business suite with more than 5,400 customers across the world and is offered on premise, cloud and hybrid with a new user experience through SAP Fiori.
• SAP S/4HANA is the digital core that drives digital transformation for reimagined business models, processes and decisions: internet of things and big data become accessible to any business.

Platforms:

• SAP HANA is the market-leading platform for real-time computing which is
• Open platform, transactional and analytical
• Provides rapid development environment for SAP and custom-built applications
• Flexible deployment options: on premise or in the cloud (private, bring your own license for public IaaS cloud, or pay as you go via SAP HANAOne)
• SAP Cloud Platform enables customers to extend existing cloud applications or quickly develop entirely new ones
• SAP HANA Enterprise Cloud provides access to the full potential of SAP HANA via private managed cloud

Business Networks:

SAP’s Business Network companies provide the leading solutions in the areas of-

• Goods and services: SAP Ariba has a trade volume of >US$ 855 billion p.a., connecting ~2.5 million businesses
• Travel and expense: Concur is being used by >45 million travelers
• External workforce and service procurement: Fieldglass manages >3.1 million temp. workers p.a.

Gaining the Trust

SAP India execute on their vision by empowering their customers to become digital businesses through SAP technology. SAP applications and services enable companies of all size and Industries in India to run better. Of the 7500 customers in India, the list includes the top 10 ET 500 companies, six out of seven Indian companies on the Fortune Global 500 list, six out of the seven ‘Maharatna’ companies and 11 out of 17 ‘Navaratna’ companies and 80% of SAP customers base are SMEs.

Clients Speak

“One of the big benefits of SAP CRM powered by SAP HANA is that it serves as a foundation for driving the entire relationship with customers instantly and more precisely. It allows you to profile your customer database according to a certain set of rules, arrive at a target audience, and run real-time campaigns.” - Deepak Bhosale, Chief Manager – IT, Asian Paints Limited.

“With SAP SuccessFactors solutions, we have a faster reach and execution of people processes, which has helped Titan achieve high employee engagement.” - Rajnarayan R, Chief Human Resources Officer, Titan Company Limited.

Geographies Covered!!

Present in more than 190 countries, SAP have sales and support staff available to help customers around the world, covering the Americas, Europe, Middle East & Africa and the Asia Pacific.

Did u know?

• Started in 1996, SAP India is the second largest subsidiary with more than 10,000 employees
• SAP Education in India has trained over 51,000 SAP consultants in the last one decade
• 300 universities and education institutes are member of SAP university alliance program touching the lives of more than 3 million students
• SAP has a direct presence in SriLanka, Bangladesh and eight Indian cities including Bangalore, Mumbai, Delhi and Kolkata
• SAP spent more than 13.7 % of its total revenue on R&D to constantly innovate and bring world class solutions

Executive Corner

Meet Deb Deep Sengupta, President and Managing Director, SAP Indian Subcontinent

Deb Deep is responsible for driving the company’s growth and people strategy as well as operations in India, Bangladesh and Sri Lanka. Deb Deep brings with him more than two decades of wide-ranging IT and management experience to the role, with a track record of increasing market share, ensuring customer success and leading effective teams. He has been an integral part of SAP India’s leadership team for over a decade and has been instrumental in establishing the SAP brand in India.

In his previous role as Chief Operating Officer, Deb Deep provided leadership, strategy and direction to SAP’s multi-functional Sales, Marketing, Support and Field Services organizations, driving continuous improvement and significantly contributing to the achievement of revenue and profitability objectives. Deb Deep was also responsible for building the SME & Channels business for SAP India, rated amongst the top SME businesses within SAP globally, in terms of key metrics such as revenue contribution, profitability, customer and partner satisfaction.

Before joining SAP, Deb Deep has held several leadership positions in Product Management, Business Process Consulting, Strategic Outsourcing, and Supply Chain Optimization engagement across India. He has completed the Executive Management Program from INSEAD. Given his expertise and experience, he is regarded a thought leader in the industry.

Recent Accomplishments

• Ranked 7th in India’s Best Companies to Work for 2016 study by Great Places to Work Institute.
• First multinational technology company to be awarded the Economic Dividends for Gender Equality (EDGE) certification for 13 countries including India.
• Ranked 14th in the Dataquest Top 20 for 2015-16.
• Most Trusted Company in the VARINDIA 14th IT Forum 2016.
• Ranked 22nd in BrandZ Top 100 Most Valuable Global Brands 2016.

“We offer applications and services that enable companies of all sizes, in more than 26 industries, to run SIMPLE.”

“SAP is the technology partner of choice for more than 7500 customers across the Indian subcontinent.”