Engaging audience with its creative and scientific VR technology mixed with augmented reality: Furious M

Virtual Reality is an emerging electronic technology with its hands on almost every field including: education, entertainment, training, athletics, industrial design, architecture and landscape architecture, urban planning, space exploration, medicine and rehabilitation, and research in many fields of science. This technology was conceptualized to enable people’s lives to deal with information and knowledge. VR provides a different way to see and experience information, one that is more dynamic and immediate in nature. It is also a potential tool for experiential learning. The virtual world is interactive; it evokes a feeling of immersion, a perceptual and psychological sense of being in the digital environment presented to the senses. This sense of presence or immersion is a critical feature distinguishing VR from other types of computer applications. This laid the ground for the establishment of Furious M that specializes in developing virtual immersive experiences that captures the mind and impacts the brain.

Headquartered in Santa Monica, Furious M is an International Virtual Reality (VR) and mixed reality Content Development, Production and Distribution Company that comprises of power-packed teams of accomplished filmmakers and innovative technologists who produces compelling VR narratives infused with mixed reality extensions that puts the user inside the story. The company is advancing in VR and mixed reality storytelling with strong narratives designed for interactive immersive experiences. The company’s VR Media Asset Management system maintains the immersive experience through processes like distribution, captures, tracks monetization transactions, analytics, and user personalization for targeted promotions.

Furious M is a cloud service provider that aims to help create media productions and commerce distribution, drive content syndication distribution deals and monetize “smart” transmedia for independent and leading media organizations. The company differentiates itself from the traditional media with the use of its met a data to enrich feature film, episodic shows and digital content like augmented-virtual reality across the consumers.

Constructing conceptual insight in Virtual Reality

Well-crafted immersive experiences capture the mind and impact the brain in ways we are just beginning to understand. VR has the ability to revolutionize the ways in which people interact with entertainment, art, education, information technology, and even each other. “This revolution only happens when the creative’s carefully craft VR to maximize the existing perceptive capabilities of the human mind,” says Daniel Kenyon, Founder and CEO, Furious M. Furious M is at the forefront of providing discovery and engagement for VR subject-matter through content curation and audience micro-targeting.

It aims to enhance the emotional impression that VR storytelling has on audiences. Kenyon explains, “By exploring the possible levels of immersion, we challenge the idea that while we may not be able to feel exactly what other people feel, it may be possible to get closer to another type of existence.” Furious M engages and interacts with interested viewers via social media, builds its VR audiences, orchestrates content delivery, captures viewing behavior, and promotes its platform to generate audience engagement.

With a growing slate of high-quality VR projects in various stages of production, Furious M distributes VR content throughout the entire entertainment distribution ecosystem. Using technology focused on distributing content segments and completed VR entertainment titles to global audiences, the Furious M platform aligns viewers’ interests and sentiments with specially curated VR content that drives adoption. Furious M develops and produces high-concept cinematic VR content that is created, written, and engineered to generate engagement from VR viewers. Through the utilization of conceptual innovation, the team incorporates technological advancements like social-emotional triggers that enhance storylines, promote engagement, and support VR series binge-watching.

Developing emerging immersive experience

One of the most vital projects initiated by Furious M involves the study of perspective taking and embodiment in immersive storytelling. In immersive virtual reality, the experience of having a body is altered, thus often favoring the presence of a mind without a body. With the virtual series, DEFROST, a 12 part episodic, written and directed by Randal Kleiser and produced by Tanna Fredrick, the spectator’s body is replaced with an alternate body. DEFROST is the Virtual Reality series told entirely from the first-person point of view that takes place in the year 2045.

The project is expected to show a significant interaction between factors for the questions that is related to embodiment and self-identification. This will show that both immersion and perspective factors contribute to the feeling of embodying the character but in a mutually dependent way. The better understanding of the cognitive mechanisms of bodily self-consciousness has strong implications on how virtual reality immersion is performed.

Paving the path for VR, AR and mixed reality technologies

Mario Kenyon, Head of Production at Furious M, explains, “Our objective is not to change the narrative structure but to provide storytellers with the opportunity to explore new avenues of VR.” Our goal is to embed a cognitive perception of a product or a concept, to be able to consume the importance of that product without being interrupted. “It’s the ability to have far and wide use of VR, AR and mixed reality technologies, to be able to monetize it so that creators, artists and educators continue to produce new and better content and educational material without detouring from the impact of VR,” states Kenyon.

Furious M is focused on an academic approach to helping people understand how the mind interprets VR and how to create impactful content. Kenyon elaborates, “We are developing a program that uses that data to map to the content. We attach psychological labels to the content and then search for the right content for each viewer. Our focus ensures that our VR content excites viewers and builds loyal audiences.”

Roll out the Red carpet for the Founder/CEO

As Founder and CEO of Furious M, Daniel Kenyon leads a team of innovative new talent and industry veterans to drive virtual reality, mixed reality and immersive tech distribution for consumers, thus harnessing technology to revolutionize creative impact and commercial success in transmedia entertainment. With over 25 years experience in executive management, award winning product and business development, Daniel has a history of developing as well as bringing to market winning solutions for the media, entertainment and communications industries.

As VP at Automated Media Processing Solutions, Daniel spearheaded go-to-market for a global video management and delivery solution. As Industry Director for Media & Entertainment at Oracle, he initiated several strategic directives including the multi-billion dollar industry portfolio targeting media & entertainment and communications. As VP of Communications Industry Strategy and VP CRM Industry Strategy at PeopleSoft, he directed development and release of the award winning CRM for Communications, initiated strategic acquisitions and partnerships including IBM, valued at over $1Billion. Daniel was Product Evangelist for Vantive and co-founder and VP at SBI, Inc. Daniel holds a Bachelor’s degree from UC Berkeley.

"We provide creative conceptual and insight into immersive productions that enhances storylines to improve VR experiences."