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Espresso Parts Helping the coffee industry stay fresh to the shift in coffee trends

thesiliconreview-melissa-myer-ceo-espresso-parts-17After gaining a longstanding popularity for centuries, the coffee industry has undergone a rapid change. As fast-paced lifestyle becomes ubiquitous, consumers prefer to get their caffeine on the go. Currently, the consumption of coffee has moved from the privacy of consumers’ homes to more public venues, and is then compounded by social media. Also, the consumption of gourmet and specialty coffee beverages has increased with the prioritization of experience over price. This has made retailers resort to novel ways to speed up ordering and get their customers coming back to their stores. That’s where Espresso Parts comes in. It sells a curated selection of high-quality coffee and tea brewing gear that will provide any café/restaurant/office/home user with a true experience of quality products backed by quality service.

Since 1993, Espresso Parts has supplied café owners, baristas, and home brewers the best products and service available. CEO Melissa Myer says, “Masters of the specialty coffee universe, we are a dynamic team with the sole purpose of providing the best customer service experience, period!”  With a renewed commitment to the customer experience, Espresso Parts does everything possible to build long lasting relationships with its valuable customers.

Fast, easy and effective Barista Basics Rinser

Barista Basics Rinser was one of their first products launched, which was completely conceptualized, designed, fabricated, and then mass marketed by its team exclusively for Espresso Parts. Rinsers can be found in bars, cafes, and restaurants worldwide. These are a crucial element for increasing efficiency in a barista’s process, and can ultimately lead to more drinks in less time, meaning more profit for a coffee shop. Designed for quick, easy use, rinsers have a star shaped sprayer that lets one to put pressure from any angle to activate the spray nozzle. A barista can simply push a pitcher over the nozzle and push down to get a pressurized dose of hot water that cleans the pitcher and immediately falls down into the built-in drain.

The addition of the Barista Basics Rinser was a big turning point for Espresso Parts. Mostly focused on reselling other well established brands within the coffee industry, this became the launch of its own brand of cafe wares within the industry. Through extensive testing, trial and error, the company confidently made the investment in this product line. To move to mass production and mass marketing they had to place the largest raw materials purchase order in the history of the company without any guarantee on sales which took them over a year to roll over the entire stock to be secured on the first purchase order. This was a huge investment for them at the time. Ultimately, this project was a huge success and they have expanded the product offerings for rinsers which have become one of the bestselling items in their catalog. Since the product launch in 2012, Espresso Parts has grown the annual sales over 640%. In addition, this product has led to the expansion of its Barista Basics line to become its top selling brand overall!  

Commitment to quality

Espresso Parts has always ensured it is introducing the highest quality products in order to make the most efficient and highest quality coffee beverages for its clients. The company believes trustworthiness, authenticity, inspiration, resilience and keeping things simple are the most important factors that have helped it develop its brand strength.

Espresso Parts considers its team as its greatest strength and the most valuable asset. The team works to provide the stability, balance and heart to the company, as well as the vision of where they are going and the inspiration to get there. It believes in a holacratic structure and encourages all team members to become owners of their roles and departments. It gives its employees the structure and authority to make decisions on demand to ensure the best customer service. In addition, it constantly organizes ad hoc teams to meet the challenges as they present themselves.

Customer service that drives brand recognition

Most of Espresso Parts customers are raving fans who are consistently eager to see the latest development or newest offering of the company. Espresso Parts feels grateful to have such a passionate following and consumer base which constantly motivates it to provide the most innovative and highest quality offerings and service within the industry. It is always looking for ways to further improve its customer experience through website development and personalization, no hassle guarantees, free shipping and returns, and most importantly through the professionalism and knowledge behind its live customer service team.

The team at Espresso Parts always works with a sense of urgency around its daily, weekly, monthly and annual goals. They always find ways to recognize and reward the hard work and operate will full transparency with regard to company goals and accomplishments. The company hosts monthly staff lunch meetings to discuss key stats updates as well as other key initiatives to maintain focus and progress on current goals. If the net profit goals are met, one percent of the total sales is allocated to profit share. Espresso Parts fosters relationships with its vendors and customers, and works hard to add value to what it does. It invests in its staff, and that is what spurs the commitment towards the company’s wide goal of service.

Knowing the leader behind Espresso Parts, CEO Melissa Myer

Melissa Myer, CEO of Espresso Parts, is an energetic, focused, well prepared and disciplined entrepreneur who is passionate about staying true to her core values. She is one such person, who is leveraging her innovative approach to provide specialty coffee solutions with her associates. Melissa’s purpose as a leader is to help people see the best in themselves and assist them to reach their highest level of achievement.

"We will continue to change with technology and offer a customizable experience to our clients but ultimately the human touch and commitment to excellent service will set your business apart from the competitors.”

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