50 Fastest Growing Private Companies to Watch 2016

Harnessing the Power of Real-Time Sales Floor Data to Drive Customer Experience: LNL Systems


‘Delivering the most comprehensive portfolio of smart devices, platform integration and analytics that retailers use to profit from the Internet of Things.’

LNL Systems is a leading provider of comprehensive communication solutions for retailers and supermarkets. The company has emerged as an innovator and leader in the retail-technology space. The company offers highly configurable products that enhance sales floor communication, efficiency, security, and management control. LNL Systems’ omnichannel solution, FlorComm offers a suite of products, which utilizes store cameras, sensors and data to offer an integrated path to improved teamwork, greater efficiency, and management control. Based in Massachusetts, LNL Systems was founded in 2009.

As IoT sensors, beacons, and cameras proliferate, retailers with FlorLink SmartHub in every location will integrate them with store associate devices such as two-way radios and tablets—and upload their data for Cloud analytics. The company’s FlorComm is the sales floor communications specialist.

This integrated solution includes supplemental devices helping to make associates more accessible and productive. FlorCall buttons in fitting rooms summon more selections; FlorAlert in-aisle annunciators match staff availability to customer traffic; FlorChat radios are both push-to-talk communicators and PBX phones for external calls. For retailers, the FlorComm LNL Systems suite of sales floor communication tools means shoppers who are more likely to buy.

This interface incorporated with beacons adds another advantage to the omnichannel solution. When a beacon comes in proximity to the customer’s app, a notification will be able to trigger customized alerts. Some of LNL Systems’ current retail customers include Foot Locker, Michael Kors, Staples, Tory Burch, Coach, Dress Barn, Under Amour.

The company’s goal is to deliver innovative, high quality products and comprehensive services to their clients. LNL Systems takes the time to understand its clients’ business requirements and work closely with them to develop a successful communication program. No one else in the industry has LNL’s exclusive focus on smart sales floor technology to improve the shopping experience and leverage staffing. Through collaborative planning, staged rollout, and superb after-sale support, LNL ensures that customers see an almost immediate ROI.

With the arrival of FlorLink SmartHub, major retailers now have an affordable platform on which to multiply the value of every device on the sales floor—and from which to extract actionable business intelligence.

A look at FlorComm
FlorComm is LNL’s signature service that includes training your sales force to use an integrated suite of products to create a Smart Sales Floor. Each product in LNL’s FlorComm suite adds value through connectivity, incorporating the broader Internet of Things for retailers. Linked devices powering your sales floor deliver greater value to your customers—and more dollars to your bottom line.

Instant Communication with FlorChat: FlorChat devices are two-way radios that keep sales associates in immediate touch with managers and with each other. They enable staff to stay on the floor with customers, eliminating wasted steps, and they minimize the need for noisy PA interruptions. For managers, FlorChat dual-mode phones add a PBX (store phone system) connection for communications with the home office and with outside callers. FlorChat devices can also receive activity alerts from sensors, cameras, and FlorCall buttons, as well as online orders via the FlorLink SmartHub.

FlorAlert – Activate the Retail Internet of Things: Brick-and-mortar retailers have unique customer-experience advantages that the right technology can help support, and LNL’s FlorLink SmartHub platform maximizes your investment in a smart sales floor.

Motion/pressure/infrared sensors, cameras, thermostats, and beacons are IoT “eyes and ears” that monitor aisle activity and improve security. FlorLink SmartHub pairs with all these devices. It sends customized notifications to associate devices such as FlorChat radios or tablets, directing help to understaffed zones, curbing shoplifting incidents, and watching entry doors and cash offices. FlorLink SmartHub also gets the right people to the right location at the right time, which helps close more complex-product sales and offers new upsell opportunities.

Linked to the home office by cellular and/or company wired network, FlorLink SmartHub uploads device and activity data for consolidated analysis and trend-spotting.

Give Customers Control with FlorCall: With LNL’s FlorCall buttons, customers can summon associates from fitting rooms or any store location. The simplest version is a battery-operated, one-way device that signals FlorChat radios. Other versions enable two-way sales conversations, output to display monitors, passive motion detection to determine occupancy, and activity/response-time reporting for later FlorData analysis.

With FlorData, Capture and Analyze IoT Events: For some clients, FlorLink SmartHub’s most valuable capability will be data capture. Once data has been securely uploaded to the Cloud, corporate analysts can study historical trends and project future patterns by category, store, region, and enterprise. With a hierarchical login system, some reports are read-only to specific users, while others can create ad-hoc reports as well as configure device parameters, triggers, and specific messages.

FlorLink SmartHub: The first IoT platform that powers the retail sales floor: Team communications, empowered-consumer, and Internet of Things technologies are converging on your sales floor. LNL’s exclusive FlorLink SmartHub—the “brains” of the FlorComm product suite—collects, connects and routes these inputs so you can optimize the customer experience, identify trends, and boost profits.

Meet the Master

Mark Barnes, CEO: Mark is responsible for the company’s wellbeing – from budgeting and forecasting and building strategic partnerships with hardware and software partners to ensuring that customers continue seeing a return on their LNL Systems investment. He collaborates with employees to create an honest, customer-centric culture that works toward LNL’s success in both retail and technology sectors. Mark founded the company in 2009 and quickly became the largest Motorola two-way radio partner in North America.

“Rather than simply relying on instinct to shape their retail strategies, retailers should take a proactive approach and harness the power of data to uncover evolving retail business practices and challenges.”