50 Smartest Companies of the Year 2016

Helping Businesses Grow through Measurable Digital Marketing Campaigns: Three Deep Marketing

“With comprehensive expertise at all levels of the digital marketing funnel, Three Deep increases marketing effectiveness and pro-actively exceeds client goals through measurement and optimization.”

In the new market scenario, brands are transitioning away from traditional media and focusing more on digital campaigns. Why? Because digital provides data and results that is hard to achieve with traditional brand advertising. Founded in 2003, Three Deep Marketing is a solution-focused digital marketing agency specializing in acquisition and lead generation-based campaigns as well as behavioral-based triggered email campaigns for customer nurturing.

Three Deep is based on a persuasive marketing strategy. Three Deep’s thinking is a method of breaking down a company’s marketing value by doing a Three Deep Analysis in determining 1. What customers value, 2. How does the brand service those values, and 3. A detailed analysis of the value proposition mapped directly to the customer’s needs. This is where the digital agency gets its name and it’s also how it delivers value and a strong Return on Investment for clients.

“We not only show ROI from previous or current campaigns, our team can also use predicative analytics to forecast future campaign ROI with precision,” said Dave Woodbeck, President. “Data is in our DNA. Our measurement and optimization models are often used to decrease a brand’s overall marketing spend, while increasing conversion. Our data-focus creates more than digital campaigns, we create “performance campaigns” delivering higher conversion connections by helping brands attract their target audience, engage and nurture them through the buying process, followed by more data analysis and continued campaign optimization,” he added.

Services Overview
John Wanamaker, a Department Store Mogul, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While that is still true with many forms of traditional advertising, it’s not with Three Deep’s digital campaigns. Three Deep only creates programs that can be effectively measured, attribute success (or failure), and determine an ROI. Its mission is to help facilitate the consumers’ decision making process through measurable digital marketing programs.

Three Deep specializes in strategies and tactics such as:

  • Website Development
  • Paid Media Campaigns (Paid Search, Retargeting Ads, Paid Social Media)
  • Search Engine Optimization
  • Acquire
  • Engage
  • eCRM, Database Management and Lead Scoring
  • Marketing Automation
  • Email Marketing
  • Website Development
  • Optimize
  • Measurement strategy and alignment
  • Website Analytics
  • Google Tag Manager
  • Predictive Analytics
  • Conversion Rate Optimization

The company’s team works with many different recognizable brands. Three Deep has longstanding relationships with Nestle and Gerber since 2003. Beyond CPG, its wheelhouse is multi-location businesses and dealer manufacturing networks. Some of its notable clientele are Red Wing Shoe, Behr, Kohler, James Hardie, and Marvin Windows.

Client Testimonial
“Working with Three Deep Marketing is always a pleasure. Their SEO strategies align to our business objectives and are supported by data. With Three Deep Marketing implementing OnPage foundational improvements along with integrating SEO best practices into our content marketing strategy, we saw a 61% improvement in organic search traffic.” – Carleen Ramirez –

Future Road Map
Three Deep’s plan is to continue to expand as a business, by maintaining its core focus on assisting brands –

  1. Acquire
  2. Engage
  3. Optimize

The company envisions creating turnkey packages across its service lines that have already bundled the technology thinking into the service. It anticipates that this will lower the risk for both Three Deep and its clients to deliver high ROI projects.

Knowing the Key Executives

Dave Woodbeck, Co-Founder – After graduating from St. John’s University, Dave did stints at Oracle and Target before deciding that the best way to move the needle on client’s business was to do it himself. Along with Dan Derosier, Dave founded Three Deep in 2003. Three Deep started managing CRM programs for Fortune 500 clients and thanks to Dave’s technical and marketing knowledge, it has grown to a full service digital agency. Dave works directly with team projects every day, leading by example.

Dan Derosier, Co-Founder – Dan has spent more than 25 years providing enterprise solutions to both Fortune 500 companies and midsize businesses. Throughout his sales and management careers at IBM and Oracle, he has developed a reputation for increasing sales, improving marketing programs and growing channel partnerships. Dan’s online strategies provide companies a digital roadmap to better leverage integrated online marketing programs to deliver more effective lead generation and much better sales results.

Scott Pearson, Partner – Scott works with all service lines at Three Deep to ensure consistent processes and high quality delivery for clients. After graduating from the University of St. Thomas, Scott started consulting with clients on their web and email marketing programs, working with Health East and Marine Max among others. Since coming to Three Deep he has touched nearly all of our clients, including leading the team for Nestlé USA integrated CRM platform – sending over 200 million emails in just the last year. Scott is responsible for operations across Three Deep, but his passion is CRM and Email Marketing. He has led this effort for Three Deep, since 2004, helping clients with their strategy, segmentation, execution, and metrics.

“We are skilled at designing and implementing online marketing approaches that are cost-effective and deliver better business results.”