Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights

An expert in developing and managing large-scale, turnkey loyalty solutions, Loylty Rewardz is India’s leading loyalty and rewards management company. The company specialises in developing comprehensive data intelligence from consumers’ spending behaviour. Its team of avant-garde professionals adds unparalleled value to the clients’ businesses by delivering deep consumer insights and intelligence.

Founded in 2008, Loylty Rewardz employs over 270 professionals today. Powered by thought leadership and vision, the company has reached a scale where it awards loyalty points for 1 in every 2 debit card transactions in India. Managing loyalty programs for over 20 leading banks with 730 million consumer accounts and processing over 74 million transactions worth INR 23,000 Crore per month, the company makes its presence felt pan-India.

“Loylty Rewardz Mngt. Pvt. Ltd. is the only loyalty management company in India with PCI-DSS certification”

Offering Excellence through ‘Max Get More’ Platform

A remarkable creation of Loylty Rewardz, Max Get More is a first-of-its-kind multi-currency, multi-functional and dynamic consumer commerce platform comprising India’s 20 Top Banks, their 730 million consumers and various retail brands in India. It enables a win-win deal for Consumers, Banks, Retailers and Merchants. In just a few years, Max Get More has been widely applauded by its users and has been credited with laurels. So far, Max Get More has awarded 31 billion points to consumers. In the last year itself, consumers have redeemed over 100 Cr. Points worth INR 25 Cr. on the Max Get More platform.

The Max Get More platform takes pride in having a huge retail partner network with 8000+ stores consisting of offline and online retailers, which sells products in various categories like Apparel, Mobile & Electronics, Jewellery, Food and Beverages, Home Appliances, Grocery, Accessories, etc. The network also consists of Hospitals and Salons in Healthcare segment.

This is how ‘Max Get More’ adds value to Consumers, Banks, Retailers and Merchants
Benefits to the Consumers

• Over 8000 partner stores to earn accelerated points up to 5X.
• It allows combination of all loyalty points from multiple loyalty programs for redemption.
• Latest products catalogue featuring over 10,000 products from domestic/ international brands.
• It allows point redemption on services like mobile/ DTH recharge (all service providers across all circles), movie/bus/flight tickets, charity, experiences, and song downloads, etc.
• Consumers can redeem points at stores, on the website or on the mobile app.
• It gives personalised, location-based offers, discounts, benefits and privileges to make the most out of the loyalty programs.
• With the newly-launched mPoint feature on the Max Get More app, customers are now able to redeem their reward points at any store in India.

Being Different in the Domain
Loylty Rewardz’s Max Get More platform offers uniqueness of its kind. Max Get More is one of the much-acclaimed and a unique multi-currency, multi-functional and dynamic consumer commerce platform created by Loylty Rewardz. It enables the under-databased Indian Retail Industry to send targeted communication to the right customers at the right time, thereby increasing profitability. It serves as an ideal marketing channel, with deep consumer understanding resulting in best marketing ROI for Retailers. Retailers have been able to reduce their customer acquisition cost (CAC) by 57%. A first-of-its-kind award-winning platform in India, Max Get More accelerates points accrual for customers, encourages card transactions for banks, and provides increased revenue growth for retailers.

It provides value for money by speaking directly to the price-conscious Indian consumer and giving them what constantly appeals to them. An innovation in the loyalty program business, Max Get More is unique in nature and huge in scale with 73% debit card market share and 730 million consumer accounts pan India.

The most admired Max Get More platform breaks free from the traditional bank loyalty program set-ups by speeding up the point accrual process, thereby getting customers faster to their redemption preferences and simultaneously encouraging card transactions. Consumers don’t have to carry any loyalty card; they earn points directly on their Debit/Credit cards. Consumers can combine loyalty points from multiple loyalty programs and redeem them at stores of their choice and for products of their choice.

Serving a Dynamic Customer Base
India’s biggest banks like the State Bank Group, Bank of Baroda, Punjab National Bank, Federal Bank, YES BANK, Kotak Mahindra Bank, Union Bank of India, Central Bank of India, etc. and retailers Like GRT Jewellers, Lifestyle, Kalyan Jewellers, Dominos, Croma, Sterling Holidays, Star Bazaar, Lotto, etc. are associated with the Max Get More network.

The Future
Loylty Rewardz’s main focus area now is to enable 730 million consumers to redeem their reward points at 30 million merchant outlets in India through mPoint.

The mPoint feature
mPoint is a revolutionary new feature on the Max Get More Consumer app, which enables consumers to redeem their points anytime, anywhere across any store in India. Retailers can accept payments from consumers via the mPoint feature on the Max Get More Merchant app. The merchant has to scan the voucher generated by the customer on his smartphone and the payment gets instantly transferred into his bank account.

Loylty Rewardz will also help these 30 million merchants to know about their business potential through the Insights feature and reach out to the right customers using the Campaigns feature right on their app.

The Insights feature
Retailers can identify the right customers for their business, from a pool of 730 million customers. Through detailed reports, they can find out what the customers shop for, when they shop, where they shop, and for how much.Through these insights, the retailers can get in-depth understanding of customers’ shopping behaviour and understand their preferences.

The Campaigns feature
This enables more footfalls, sales, and revenues. Retailers can target relevant customers for their business via the Campaigns feature on the Max Get More Merchant app, which lets them send personalised SMS communication to their targeted customers.

Meet the Leader

Bijaei Jayaraj is the Founder & CEO of India’s biggest loyalty program management company, Loylty Rewardz Mngt. Pvt. Ltd. Bijaei earlier worked with MasterCard Worldwide as the Head of MasterCard’s relationship with the largest bank in India, the State Bank Group, prior to founding Loylty Rewardz. Previously, Bijaei was the head of Jet Privilege, the loyalty program of Jet Airways. He has also worked in the advertising industry in the Sultanate of Oman, and with McCann Erickson Worldwide in Dubai, UAE. Bijaei earned his business management education as a part of the Founding Class of the Indian School of Business (ISB), Hyderabad.