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Madison: A Global Leader in Social Recognition

Long before the Internet became a ubiquitous utility, Madison was at the forefront of innovation. Whether it’s with the progressive delivery of employee recognition programs or the advanced design of sales incentive contests, Madison has always anticipated and acted upon the needs of its clients faster than anyone else in the sector. Today more than ever before, that need is even greater. As market leading companies seek to engage, motivate and retain top talent in order to achieve their ultimate business goals, they are turning to the most innovative and effective solution in employee engagement today: Social Recognition.

Headquartered in New York, USA, Madison Performance Group or simply Madison is a global leader in Social Recognition. Through their award winning cloud-based Saas solution, Maestro, Madison delivers intuitive and multi faceted Recognition, Incentive and Service Anniversary programs to its clients. Recognition Group Travel, Concierge Travel Arrangements and Corporate Meetings are an integral part of these capabilities. Designed to solve an organization’s unique business issues, Madison’s approach encompasses the totality of a company’s performance drivers and focuses on the individuals responsible for ultimate success–employees, sales and channel partners.

Madison’s performance and sales boosting methods coupled with powerful analytics and innovative solutions give management the power to purposefully engage an audience; measurably identify leadership traits; effectively motivate tangible potential; and sharply incent individuals.

Madison’s expertise lies in 4 main areas: Employee Recognition, Sales & Channel Incentives, Service Anniversary and Travel & Meetings Services.

Employee Recognition- Madison’s performance boosting methods coupled with powerful analytics and innovative solutions give management the power to promote the core values of an organization, guide desired behaviors, purposefully engage an audience, measurably identify leadership traits and effectively motivate tangible potential.

Sales & Channel Incentives- Through their technology, Maestro, companies can design strategic incentive programs to focus their direct sales teams and channel partners on the desired results, and reward behaviors critical to business success.

Service Anniversary- Madison’s service anniversary programs are more meaningful and multi-faceted than ever before. These generational, global, social, and mobile programs help companies reinforce a corporate culture where loyalty and commitment are recognized and rewarded.

Travel & Meetings Services- For nearly four decades, Madison has partnered with leading organizations to meticulously design and manage their worldwide Group Incentive Travel programs, Meetings and Events.

Uniqueness offered through ‘Maestro’
Maestro, Madison’s award-winning cloud-based SaaS solution, won the Product of the Year award in the BIG Awards for Business in 2015. The most configurable SaaS social recognition technology available today, Maestro is designed to guide and reinforce behaviors that drive results; mobilize employees; strategically align individuals with company values and objectives; and solve an organization’s ever-changing business issues. Maestro delivers a complete solution for an organization’s Rewards & Recognition, Sales Incentives and Service Anniversary programs through a unique Strategic Program Design process, effective Communications, comprehensive Training and robust Business Analytics.

Strategic Program Design Process- Madison’s consultants strategically design an organization’s unique solution through the following:

Discovery – Where Madison’s consultants initiate a collaborative discovery process where the nuances of the audience are established and business issues and opportunities are identified.

ROI – Where the optimal performance pathway is suggested for the company’s recognition and/or incentive program.

Scientific Principles – Scientifically proven principles are applied to recognition and incentive strategies.

Thought Leadership – Here Madison defines the trajectory of best practices in the industry, giving clients the competitive edge they need in today’s ever changing business environment.

Effective Communications – Dynamic communications are designed to spread awareness and understanding of the program and its goals among managers and employees.

Comprehensive Training – Targeted training is provided to specific audiences through online modules, webinars and eLearning.

Robust Business Analytics – Maestro’s BA suite delivers meaningful reporting, measuring a program’s success, and ultimately its impact on the customer’s business.


  • 2012 Red Herring Award
  • 2012-13 Brandon Hall Award
  • 2014 CIO Review: “20 Most Promising HR Tech Providers”
  • 2014 HRO Baker’s Dozen: Ranked Top 5
  • 2015 Ubuntu Award For “Outstanding Achievement in Incentive Programs”
  • 2015 Stratus Award for Cloud Computing, Finalist
  • 2015 HRO Baker’s Dozen: Ranked The #1 Recognition Provider
  • 2015 BIG Awards for Business, Maestro Named Product of the Year

The Road Ahead
Madison’s goal is to mobilize workforces worldwide by designing and deploying effective, flexible and robust programs. The company is committed to providing exceptional solutions that satisfy each client’s specific needs. Madison’s experts endeavor to constantly research, develop and introduce innovation, technology and offerings influenced by the principles of behavioral economics to stay ahead of workforce trends.

Knowing the Masters
Werner Haase, CEO He started Madison in 1974 with a clear vision of an adaptable, innovative, service oriented company that provides the most up-to-date methodologies and technologies that deliver beyond client’s expectations. Under his guidance, the company evolved from a starter incentive company to a Global Workforce Engagement Sales Incentive Marketing Company. He has been responsible for several groundbreaking “firsts” within the recognition and incentive space. Before he founded Madison, Werner had an executive career and was associated with organizations such as Colonial Penn and Gulf & Western. He studied at the Universities of Munich, Lausanne and Berlin.

Alex M Alaminos, Managing Director He has over two decades of Operational and Financial Management experience. As Managing Director, he oversees all of Madison’s business and global operations including their business strategy ensuring companywide operational excellence.He has spearheaded the development and implementation of many groundbreaking proprietary recognition management tools and techniques for the company. Prior to joining Madison, Alex co-founded a corporate finance and investor relations consulting firm, which provided corporate finance and strategic communications counseling to companies across diverse industries. Alex received a B.A. in Finance from Fairleigh Dickinson University.

“We focus on an Individual’s Entire Recognition Experience.”