Nysaa Retail Private Limited: A Retail Chain Committed to Provide Latest Range of Products

“Being a customer driven market we are committed to provide the latest range of apparel and lifestyle products for customers.”

Nysaa Retail Private Limited established in November 2012 with a vision to start launching of its retail chain from October 2013 starting UP and then expanding its business to Bihar, Chhattisgarh, Haryana, Rajasthan, Punjab and North East. With rich experience of promoters with clear understanding to provide the best value for money spent on each purchase by customer. 75% of Indian population still lives in villages or small town. Media has created a new world for villagers and now they are also very much conscious for what they wear. The company’s comprehensive range of readymade garments and lifestyle products include best sourcing strategies, sales force recruitment and tracking, customer database maintenance, business and market intelligence as well as back-end sales support services. Nysaa Retail`s process driven offerings is designed to boost productivity and improve efficiency of customers. Being a customer driven market Nysaa Retail is committed to provide the latest range of apparel and lifestyle products for its customer with vide range that will provide lot of choices.

Set up with a mission is to offer stylish, great, affordable clothing and lifestyle accessories to their esteemed customers. The company promise to offer their customers options and choices to solve their fashion problems. Or customers will now have a nearby outlet to shop for all their apparel needs as well as accessories at a great and affordable price.

Company’s Strategies

With the fast socio-economic changes in India, the distance between the urban and rural India is decreasing day by day. This changes increase the demand of the Indian consumers. This motivates Indian retailer to plan a strategy to fulfill the requirements of the Indian consumers.

With a growth strategy tempered with localization and an inclusive business model, NRPL is the only pure play local retailer poised to lead India’s consumption story with sustainable value creation.

NRPL multi-format retail strategy captures almost the entire consumption basket of Indian consumers. As modern retail drives new demand, efficiency and consumption in new categories, their strategy is based on deep understanding of Indian consumers. The company very well understand the varied buying behavior of the Indian consumer across regional ethnicities and are constantly innovating to craft strategies that address the subtle differences.

There are basic three strategies that NRPL aimed for achieving sustainable, inclusive and profitable growth

Focused on Customer- NRPL think and understand that the demand of the customers changes with the time and the fashion. To meet the expectation of the Indian consumers, they always oriented towards Innovation. They think strategies and realign businesses with increasing ability to provide diverse customer groups with refreshingly different retail experiences.

Innovation Oriented- NRPL think and understand that the demand of the customers changes with the time and the fashion. To meet the expectation of the Indian consumers, they always oriented towards Innovation. They think strategies and realign businesses with increasing ability to provide diverse customer groups with refreshingly different retail experiences.

Collaborative transformation- At NRPl, they always collaborate with the leading manufacturers and suppliers to strengthen our ranges and offerings of the products that help them in creating immense value for their customers which in turn fosters mutual growth. NRPL firmly believes their core responsibility lies in providing protection to customers from the overall rate of inflation. While the scale and size of our operations helps them improve efficiencies, it also ensures that they deliver greater value to their customers. the company’s retail thrust is focused on their business verticals of Fashion, General Merchandise and Home .These categories together account for nearly 65% of the consumption in the country and represent mass consumer aspirations. Acknowledging this, they are creating retail pure play through divestment and demerger of non-retail businesses to concentrate our efforts on these verticals.

India’s retail is being driven by resurgence in the economy. Modern retail still has around 6% share of the total retail spend in the country that is estimated at around US $ 400 billion. Thus, the potential for modern retail growth in India is huge. Currently, leading retailers in mature markets occupy the top three slots by turnover, employment and value creation.

Categories
The company offers specialization in the following category
• Kid’s Wear
• Men's Wear
• Women's Wear
• Life Style Accessories
• Kitchen Ware Items
• Footwear
• Travel & Accessories
• Home Furnishing
• Toys & Games

Meet the Thought Leaders
JP Shukla (Founder & CEO)- JP Shukla sets the vision and provides strategic direction and leadership to the 1 India Family mart retail businesses covering several verticals such as merchandise, Human resource, IT and Business expansion. In a distinguished career spanning over 17 years into retail with companies like Vishal Retail, Big Bazar, Salasar Retail Adani Retail and Indiabulls Retail, JP Shukla held key leadership roles, including Whole Time Director and CEO for Vishal Retail as last assignment before starting own venture. Under his leadership, these businesses have set retail industry performance benchmarks.J P Shukla holds a B.Com from Bhawanipur Education Society College, Kolkata.

Ravinder Singh (Founder and COO) - Ravinder has more than 12 years of rich and diverse experience in top management roles across companies and industries. Started career into channel sales distribution and worked for HLL, Reliance Communication. Started first venture into travel and shifted focus into banking as founder and COO for Starfin India Private Limited a company engaged into business of Financial Inclusion under SBI. As a team leader handled operation, marketing and HR department successfully.

Ravinder Singh is science graduate from M D Univesity, Rohtak, and an MBA from Institute of Management and Technology, Faridabad.

“Our vision is to be an organization that is committed to provide products at a level of excellence that exceeds every retailer’s standard, at a price that is best. We will accomplish this by creating an environment that encourages and rewards our employees on reaching our full potential, and puts emphasis on both competition and equality.”