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SILICON100 2017

Provide a Precise View of Your Customers: Lattice

thesiliconreview-lattice-logo-17Lattice was incorporated in the year 2006 by Shashi Upadhyay (CEO/Founder), headquartered in San Mateo, CA. The company’s predictive marketing and sales solutions helps companies accelerate revenue growth by providing full knowledge of their end customers. Lattice provides the ultimate in customer value through greater expertise, experience and data precision, coupled with the most comprehensive revenue acceleration solutions. Our rapidly growing customer base includes companies of all sizes and from nearly every industry. 

Foundation of Lattice

Lattice’s robust suite of predictive marketing and sales solutions are built upon the broadest set of data, to provide a complete and precise view of the customer. Our revenue accelerating solution helps customers increase the efficiency of their sales and marketing teams by prioritizing accounts and leads, identifying net new contacts, and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice delivers the ultimate in customer value through its experience, complete data and comprehensive solutions for enterprises such as Hootsuite, PayPal, and SunTrust Bank. Our culture is built on a set of core values. We live by these values and use these as a guide to make important decisions as a company.

Create Visible Value-Always know how you are helping customers.

Stay Accountable- Own your work so that others can own theirs.

Trade Places- Put yourself in others’ shoes.

Embrace Your Quirkiness- Bring your personality to work and have fun.

Find a Mentor, Be a Mentor- Be generous with your time and talent. 

Account-Based Marketing & Sales

Traditional demand waterfall marketing is becoming irrelevant. Today, everyone needs to strive toward account-based marketing and sales activities.

Scale Account-based Activities with Predictive

Predictive marketing platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. In fact, leading marketers have found that predictive marketing platforms enable you to scale your ABM efforts to reach not just your top 50, but your top 500, 5000 or more target accounts in a cost effective way.

Real-Time Data Enrichments

Lattice’s Predictive Insights solution enriches marketing automation and CRM systems with predictive scores and technology indicators for your accounts. These enrichments can be used to segment accounts into customized nurture programs or create contextualized sales prep, and support scalable account-based activities.

Products and Services

Advanced Insights Platform

Lattice’s predictive analytic solutions are built on next-generation architecture with advanced capabilities such as real-time scoring and model a performance dashboard that gives users the flexibility to iterate and experiment with their optimization models.

Robust Data Set

Lattice provides the most robust data set in the industry, which enables us to enrich our customers’ systems, providing a 360-degree view of their customers. We collect and analyze more than 16,000 attributes about 200 million businesses.

A Complete View of Customers

One of the largest impediments to a successful revenue funnel is unreliable data. Lattice’s solutions ensure you have all the relevant data to understand what your customer looks like, which helps increase conversions across the entire funnel through a variety of use cases like: Ad targeting, account-based marketing, account & lead prioritization, cross-sell/up-sell activities and sales enablement. 

Improving Engagement and Close Rates

By providing a full understanding of customers with the most robust data sources, Lattice helps teams close more deals faster, and demonstrate grater customer value through expertise, experience, precise data and comprehensive solutions.


Lattice’s partner program, the Predictive Partner Network, was designed to further support and enhance our customers’ success by helping them predict who will buy, what they’ll buy, and when. Technology partners- Oracle, SAP and Salesforce. Reseller partners – Demandgen, LeadMD. And finally Lattice has advisory partners- Verticurl, Pulse, Spear and aprilsix.

Testimonial:  "Lattice helps us laser focus our efforts on the right accounts so we can increase conversion, velocity and pipeline"- Tracy Strauss Sr. Director of Demand Generation, Cornerstone OnDemand.

Lattice’s Success and Support

Predictive marketing and sales is a journey.  Lattice provides not only the industry-leading software, but also highly-experienced success and support resources to guide you through this journey. The lattice success lies on few factors and they are:

‘Customer Success Program- Onboarding & Go-Live - Professional Services- and Premium Data Services’

Meet the wit

Shashi Upadhyay, PhD (Chief Executive Office)

Shashi is responsible for advancing Lattice’s vision to deliver the power of prediction to sales and marketing organizations. His unique background as a Cornell data scientist turned McKinsey partner drove the founding of Lattice.

Today Lattice has changed the lives of tens of thousands of sales and marketing professionals with award-winning technology that enables them to use advanced data science to be more successful at their jobs and their companies to drive more revenue. Outside of technology, Shashi is a warm-water surfer, lapsed amateur boxer, lover of books and travel. He has also served as an advisor to Amar Chitra Katha, the leading children’s publication in India.

Shashi holds an undergraduate degree from the Indian Institute of Technology at Kanpur and a Ph.D. in Physics from Cornell University. 

“We help customers demonstrate proven value of marketing and sales campaigns, by increasing efficiencies across the revenue funnel”.