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10 Fastest Growing Retail Companies 2018

Quality First, Everything Else Later: More

thesiliconreview-mohit-kampani-ceo-more-18Aditya Birla Retail Limited (ABRL) is the retail arm of Aditya Birla Group, a $43 billion corporation. The company ventured into food and grocery retail sectors in 2007 with the acquisition of Trinethra Super Retail and subsequently expanded its presence across the country under the brand more with two formats - Supermarkets and Hypermarkets. There are currently 523 Supermarkets and 20 Hypermarkets and more aims to offer a shopping experience that delivers unbeatable value and quality.

In keeping with our motto ‘Quality 1st’, ABRL takes pride in being the first ever Indian food and grocery retailer to receive the FSMS (Food Safety Management System) certification. The company received this certification for ensuring that the manufacturing, storage, distribution, and sale of food adheres to the highest quality standards. ABRL’s Re-Processing Centers are also FSMS certified. The Aditya Birla Science and Technology Centre in Taloja drives our quest for world-class quality through extensive research and development across food and non-food categories.

Through Clubmore and our comprehensive range of brands, including our Power Brands Vow, Feasters and Kitchen’s Promise that offer unbeatable value for homemakers, we aim to create customers that keep on returning for more. In all, our family of Clubmore members has grown to 20 million, all of whom enjoy a host of customized offers and great savings.

ABRL follows the best industry practices in order to unlock the full potential of its staff through our world-class learning institutes - Aditya Birla Center for Retail Excellence and Gyanodaya. Coupled with learning initiatives such as SPARK, Aarohan, and Aarambh, these initiatives are critical in helping our people imbibe the key characteristics of our Quality 1st philosophy.

Conveniently located in your neighborhoods, there are 523 more stores across the country offering a wide range of fresh fruits and vegetables, groceries, personal care, home care, general merchandise etc. Offering an irresistible combination of quality and value, more aims to be the shopping destination of choice for families everywhere.

About the Aditya Birla Group

A US $43 billion corporation, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. Over 50 percent of its revenues flow from its overseas operations spanning 35 countries.

The Aditya Birla Group has been ranked fourth in the world and first in the Asia Pacific in the ‘Top Companies for Leaders’ study 2011, conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and leadership advisory firm). The Group has topped the Nielsen’s Corporate Image Monitor 2014-15 and emerged as the ‘No.1 Corporate’, the ‘Best in Class’, for the third consecutive year.

The Aditya Birla Group has demonstrated capabilities of creating large-scale profitable businesses from scratch as well as building a leadership position in the businesses acquired inorganically. The Group has a vast experience in promoting and growing consumer-facing businesses and brands in the apparel, as well as non-apparel sectors and in the process, have gained significant consumer insights.

Brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Idea Cellular, Birla Sun Life Insurance and Birla Sun Life Asset Management are among the leaders in their respective categories. Among the most trusted business houses in India, Aditya Birla Group is well known for its corporate governance and financial management.


To be the foremost Retail Brand which makes India healthy and happy, with an obsession to provide wholesome and freshest foods?

Passionately deliver convenient, competitive and meaningful solutions to the evolving regular needs of the Indian consumer in a sustainable and responsible manner.

Ethics and Values

At ABRL, the Indian consumer lies at the center of all our efforts, and we strive to consistently provide a differentiated shopping experience while ranking amongst India’s top retailers and delivering superior returns to all stakeholders. We also encourage our business partners to implement standards for business ethics compatible with our own.

Our values embody our spirit, drive our performance and guide us in how we conduct our business. They are, in a nutshell:

The CSR policy: Reaching out to underserved communities is part of our DNA at ABRL and we believe that we have a firm responsibility to our stakeholders and society as a corporate entity.

The Whistleblower Policy: ABRL believes in adhering to the highest standards of professionalism, honesty, integrity and ethics and our Whistleblower Policy allow employees to report any instance of unethical behavior, actual or suspected fraud or violation of our code of conduct without fear of reproach.

The Anti-Fraud Policy: ABRL’s anti-fraud policy has been established to facilitate the development of controls that will aid in the detection and prevention of fraud against ABRL.

About the CEO

Mohit Kampani, CEO

Mohit Kampani is the Chief Executive Officer of Aditya Birla Retail Ltd. Mohit joined the Group in October 2016. He has over 22 years of professional work experience having worked with diverse consumer-facing businesses across geographies and functions.

In the past, he has worked with Spencer’s Retail, Colgate-Palmolive, ICI Paints and Jumbo Electronics, Dubai. Prior to his current role, he was the Managing Director at Spencer’s Retail Ltd. Mohit is an MBA from XIM, Bhubaneswar and a BCom(H) from Calcutta University.

“From the moment you enter our store, we aim to create a complete shopping experience that combines best-in-class quality products, customer service, and store experience. Read on to see how we’ve done it.”