RealTruck: Revolutionizing the truck accessories industry through a focus on innovation, inspiration and unmatched service

The growth of industries, intertwined with the rapid growth of technologies, has already paved way for an increasing demand for products and services. And this might be the reason for the growth of retailing industries, isn’t it? One can undoubtedly say that most of the product requirements and purchasing are carried out without even the need to move from our homes. Online retailing has already nailed the industry. But when it comes to the automobile industry, especially in the purchase of accessories for the vehicles, we can see how drastically technology has changed the use of software in managing the customer needs. And let’s look into the way RealTruck, the leading e-commerce retailer of pickup truck accessories is changing the scene.

The Genesis

Internet and e-commerce was not that common when founder Scott Bintz thought of bringing a new advancement to the truck accessory retail industry. It was the time when the traditional brick-and-mortar dominated the vehicle accessory business and the concept of using internet in retailing was beyond the wildest dreams. And Scott Bintz took up the challenge, foreseeing the future of internet and the upcoming growth of retail industry with that. It was in October 1997, in the basement of a duplex in Spokane, WA, that RealTruck found its way to the real world of competitors in retailing. Now, RealTruck is the leading e-commerce retailer of pickup truck accessories.

Success thereafter!

Soon after its origin and all the unexpected growth (according to the naysayers), the company got relocated to Jamestown ND in 2000 for a multitude of reasons. The business was a huge success. The customers who were in need of purchasing the accessories for their truck, car or other vehicles over the internet increased on a daily basis.

2015 is yet another important year in the history of RealTruck as it was acquired by Truck Hero Inc, (THI) and a foundation for THI e-commerce was laid. This marked the beginning of a real transformation. 

The Accessories for an Automated Life

Since its launch in 1997, RealTruck has been ruling the markets with its innovative products and accessories and listed below are a few among them.

Wheels and tires: RealTruck offers some of the biggest names in tires, and the company’s experienced customer service representatives provide the best solutions in the industry.

Tonneau covers: Going on a long trip? How will you keep your gear safe? This is where tonneau covers (truck bed covers) come in. They can protect your goods while on the go.

Vent visors and window deflectors: They’ll keep bad weather out, and the good vibes in.

Automotive lights: Lights will help you steer your vehicle in the right direction, whether you’re riding a dark highway or off-roading at night. RealTruck offers a wide variety of lights for every need.

The Success Ladder

The Right People: The real success of a venture is dependent upon its employees; they reflect the identity of a company.

Great web development: A solid platform and innovative web developers are the key to success.

Returning customers: They build a loyal customer base by meeting customers’ needs and ensuring their satisfaction.

Understanding the space: It isn’t about the services they provide, but how efficiently they can provide it.

Moments of Glory

• 2016 Bizrate Circle of Excellence Award — RealTruck received the Platinum Bizrate Circle of Excellence award for the third year in a row
• 2016 Mobile 500 — RealTruck made Internet Retailer’s 2016 Mobile 500 list. Internet Retailer (the leading publisher of e-commerce analysis and news) releases this list every year to highlight the top 500 fastest growing e-retailers in the world, based on annual mobile sales
• 2015 Inc. 5000 — magazine ranked RealTruck No. 1844 on its 34th annual 500|5000 list, released on Aug. 12
• 2014 Top 500 and 20th fastest growing — RealTruck was recognized as the 20th fastest-growing e-commerce site in the United States by online retail trade publication Internet Retailer in its 2014 Top 500 Guide
• 2014 Top Place to Work. NDYP — RealTruck was selected as a 2014 “Top Place To Work” runner up by the North Dakota Young Professionals Network (NDYP)

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