The Silicon Review
“Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg
Referral Marketing is an age-old practice and is poised to be the leader in next generation of ROI-driven marketing tools. Yet the power of referral marketing is under-utilized and often misunderstood by marketers. Founded in early 1999, RewardStream pioneered the referral marketing space, having launched its first referral marketing specific software in 2003.
“We specialize in the tactical execution of referral marketing programs that help brands to acquire, engage, and retain their most valuable stakeholders – customers,” said Rob Goehring, CEO. By utilizing an innovative blend of marketing insight and proprietary technology, RewardStream turns an existing customer base into a powerful new sales channel for all of its clients.
In a fast changing environment, the company empowers brands to quickly and cost-effectively implement rapid program improvements that normally would require expensive, hard-coded changes to the database and business rules. RewardStream delivers a proprietary, real-time technology platform as the foundation of its client’s referral program. “We have developed our software to deliver an enterprise-class referral marketing solution by embedding decades of best demonstrated practices into our product’s feature set, and continue to develop our platform with the latest techniques being used around the globe,” emphasized Rob.
The Spark Referral Marketing System makes it quick and easy for marketers to incorporate digital, mobile, and word-of-mouth referrals into their customer acquisition and brand awareness mix. Spark helps companies mobilize and activate customers, employees, and other influencers to share great offers with their friends, delivering more high value customers at up to half the cost of other typical acquisition methods.
Spark lets marketers weave all types of referrals, whether email, mobile, or word-of-mouth, into customer acquisition strategies with a powerful mix of software, promotion, and management tools. Spark makes it fast and easy for companies to engage and convert customers, activate employees, and mobilize brand influencers to spread the word about your great offers to friends and family. This proven method delivers highly qualified leads and valuable customers for up to half the typical cost per acquisition. Boost brand awareness while you prove ROI on word of mouth, and increase sales by harnessing Spark’s refer a friend software!
The Spark refer-a-friend software comes with easily accessible dashboards that provide powerful analytics for you to track a wide range of key performance indicators. Key dashboards include at-a-glance monitoring of core program metrics such as visitor stats (via Google Analytics integration), registered members, referral actions, referral impressions, referrals by channel, referral responses and conversions.
Easily analyze your most effective referral channel, best time of day and day of week for high-value referrals and the dollar value of all your referred business. RewardStream helps you find your most influential customers to make the most of these valuable relationships. For the security conscious, it provides you with a set of suspicious activity metrics that provide robust safeguards to keep your program safe from fraud while still allowing participants to enjoy the referral experience.
RewardStream treats clients as business partners. The company’s long-term success is dependent upon delivering measurable ROI to those companies that have entrusted it with their business. “We pride ourselves on exceeding client expectations and have earned the right to name companies such as Johnson & Johnson, Royal Bank of Canada, Cingular Wireless, Sprint Wireless, AT&T, Cricket Wireless, Virgin Mobile, Boost Mobile, T-Mobile, TELUS, BC Hydro, Exchange Solutions, BC Lottery Corporation, CISCO, Nestle, Purolator Courier, Grand & Toy amongst those companies we have worked with,” said Rob
“A year since launching the Spark referral program, we have seen continued growth in the number of new customers. The referral program has proven to be a powerful way for our customer base to share Boost’s attractive deals and pricing with their friends and family members.” – BoostMobile
Meet the CEO – Rob Goehring
Rob is a seasoned technology executive with over 17 years of experience leading early stage, high growth, scalable companies. As the co-founder of Contigo Systems Inc., Rob lead marketing and product strategy for five different product launches. He was also responsible for establishing the company’s B2B channel partnerships where he built out channel marketing programs, tools and training for Contigo’s independent VAR channel.
Most recently as the Chief Marketing Officer at TIO Networks, Rob led the B2B teams for Marketing, Sales and Account Management. He was also responsible for the strategy for TIO Wallet – TIO’s cloud based digital wallet – that processed millions of transactions per month, totalling over $1 billion per year in bill payments via our self serve kiosk, over-the-counter, web and mobile payment solutions.