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50 Best Companies to Work For 2016

Supertron Electronics: Delivering Best-in-Class IT Products & Solutions Since 1993

silicon-review-v-k-bhandari-supertron-electronics“Supertron Electronics Pvt Ltd is considered as India’s Top 5 IT distributor and one of the top three fastest growing distribution houses of India.”

The brainchild of V.K. Bhandari, Supertron Electronics is a leading Information Technology and Telecom company in India. Graduated from regional to national level, the success of products and some of the strategic tie-ups with big MNC players has bolstered the growth of Supertron and helped the company to strengthen its position among the leading distribution houses in India.

The Mobile phone industry is one of the fastest growing industries in India. Supertron has realized and was keen to participate in this growth and has secured the distribution rights for Offline trade for South India for Gionee mobile phones, one of the fastest growing mobile phone brands in the country.

Supertron’s responsibilities include import, warehousing, in-country logistics, distribution and sales. In addition, Supertron provides the following value- added services:

  • Retail sales management
  • After Sales service infrastructure and management
  • Training – Product and Selling skills
  • Brand Merchandising
  • Software solutions

Supertron plans to establish itself as a key player in the mobile phone distribution industry.

Supertron specializes in providing end-to-end product distribution with strong logistics network and supply chain systems. Their capability and nature of sharing growth with all their stakeholders helped them to gain the trust of their partners.

Supertron’ business verticals are:

  • IT distribution
  • Mobile & telecom
  • Enterprise business
  • Software Solutions

Supertron encompasses Pan India presence with 39 branch offices and 17 satellite offices.

What Makes Supertron Different
Supertron is strong in terms of network and have the flexibility to adopt a roll from national distribution to regional distribution or vice-versa as per the product category, that a full-fledged product portfolio and better service support has enabled the partners to work with Supertron comfortably. Since inception, the company has created a niche for themselves in the market with their unique offerings. As a team leader, Bhandari has always motivated his team members, he has the direct involvement in H.R./Finance & admin

“We are the National Distribution house of IT Hardware, Components & RD for Mobile.” 

Knowing the Visionary

V. K. Bhandari, Chairman and Managing Director – In the year 1985, the young and passionate Vishnu Kumar Bhandari stepped in Kolkata to study Jute Technology to fulfill his father’s dream. Soon he realized that Jute is not his cup of tea, his energetic inner mind was futuristic and he was able to foresee that Information Technology is the next in thing across the globe. It was then, he dropped the idea of Jute Technology and joined a company called Sujata Electronics for their Kolkata branch as a sales executive, and worked till 1990.

In 1991, Bhandari felt that eastern India needs a quality IT distribution house from where he can serve all major local IT dealers/resellers who requires a distribution house with a product range along with strong and efficient service and replacement support for which he opened a small proprietorship company called Supermatic Computer. At that point of time IT import rules were also liberalized and to bring world class technology product in India, he opened Supertron Electronics Ltd in the year of 1993 as a distributor and import company along with 3 energetic persons under him and an investment of 3 lakhs only.

The result of his hard work and sheer dedication is clearly visible. Today, Supertron is one of the leading IT company in India. V.K. Bhandari has very strong relationship with all IT & other fraternity of India and abroad. He is known as “VKB” to IT industry today.

One of the founding members of Computer Association of Eastern India (COMPASS), Bhandari has served as a V.P. for three years from 1994-1996 and was elected to the post of President for three years 1997-1999. His hard work and dedication again saw him being elected president of COMPASS for another three years from 2004-2006. In 2010, he won the “Life Time Achievement Award” from “COMPASS”.

Bhandari holds few portfolios such as Executive Member of TDAI, President (IT) in MCC, Executive Committee member of MAIT, Invitee Ex. Committee member of BNNCI, member of Cosmo club and Space circle club. Today name any IT hardware organization of India and overseas Supertron Electronics (P) Ltd a name to reckon with.

Most Preferred amongst Clientele
The company takes pride in having 11000 active partners across the country. Supertron considers each client precious and big, few of them are Digitronix Info solution (Delhi), MBT Traders (Kolkata), Sweta Computer & Peripherals (Hydrabad), Mega compu world (Bangalore). The company also associates with all big MNCs like Dell, Samsung, Lenovo, Seagate, ZOTAC, Maxtor, Corsair few of them.

Unlike others, Supertron emphasizes on smaller cities. In order to drive distribution business to supply chain management, Supertron has taken steps to increase its footprints more and more on smaller towns and increase the channel breadth rather than relying more on major cities. The company has extended its presence beyond the metro cities of B, C and D class cities/town with a significant and growing presence in the upcountry and remote towns as well.


“Customer satisfaction through quality and reliability of our services and products to be achieved by our will to deliver the best by continuously improving our services, products and procedures.” – V.K.Bhandari