The Silicon Review
Founded in 1993, ACN was the vision of four entrepreneurs - Greg Provenzano, Robert Stevanovski, Tony Cupisz and Mike Cupisz. These co-founders had countless years of direct sales experience between them, but were dissatisfied with other companies and job opportunities they had encountered. They realized that the only way to find a company they wanted to be a part of was to create that company.
So with a yellow legal pad in front of them, they formulated a business plan. On one side of the page they wrote down everything that they knew worked well, and on the other side everything that didn’t. They ripped the page in half and only kept the side that contained what would become the governing principles behind ACN - integrity, solid business practices, and a commitment to always putting the needs of the masses above the needs of themselves.
From that initial paper, a business idea was born that would focus on offering services people need and use every day. Services that wouldn’t require anyone to change their buying habits or purchase products they didn’t need or couldn’t afford.
ACN began as a reseller of long distance services in the U.S., but over time has grown to offer the entire essential services customers in 25 countries use on a daily basis. ACN is the world’s largest direct seller of telecommunications, energy and essential services for home and business, but more importantly, they’ve provided a vehicle for countless individuals to change their lives. ACN is passionate about giving back to the community as well, and in 2011 the non-profit organization ACN Global Reach Charities was founded to expand and enhance their charitable efforts.
With that single column on a legal pad, the ACN Co-Founders drew a proverbial line that would set the bar for what ACN would become - and remain long into the future. And those are the same principles that drive the company today, over two decades later.
Extensive Essential Services Portfolio
The best part about the ACN business model is its simplicity - and the potential! Independent Business Owners (IBOs) offer their customers services they are already using and spending money on anyway through their very own, personalized ACN Direct Online Store, services such as phone service, wireless, gas and electricity, merchant services, high speed internet, home security and automation, television - and more. There is no change in buying habits and IBOs don't have to convince customers to purchase services they don't need or can't afford.
Through ACN's Project Feeding Kids program, you can help end childhood hunger right here at home by simply purchasing and paying for services you are already using and paying for anyway. When you become an ACN customer, a child gets fed. And every time you pay your select ACN bills each month, another child gets fed. ACN will provide 1.5 million meals this year
People are already using the services ACN offers every day, so there’s no need to convince them to buy. All IBOs need to do is direct customers to their online store, and allow them to make the decision to switch to a smarter way of getting home services.
Small businesses that want to provide customers with a professional touch shouldn’t have to pay an arm and a leg, and with ACN, they don’t have to. ACN meets the ever-changing needs of small businesses by offering a complete line of essential services, including phone service, natural gas and electricity, and simple and affordable credit card processing. Services are tailored for a company's individual needs and are designed to grow right along with the business.
Words from the Chief:
“At ACN, we have one goal: to provide outstanding service and support to our Independent Business Owners and their customers. We don't do it for the recognition; we do it because the more people we can help to change their lives, the better. But when you're the world's largest direct seller of telecommunications, energy and other essential services, it’s hard not to get noticed. Below are a few of the awards ACN has received. But these aren’t just our awards – these are for our IBOs, because being recognized for our efforts just means we are doing our job well.”
At ACN, Reputation is Everything
Integrity - it’s ACN’s number one core value and the foundation on which the company was built. And despite its incredible growth, integrity is also what continues to drive every decision our company makes, even 20 years later.
Since day one, ANC’s Co-founders’ have been committed to ensuring that the company - and its Independent Business Owners (IBOs) - operate with the utmost integrity, adhere to the highest possible ethical standards, and perform under a marketing plan that complies with consumer protection laws while operating their home-based businesses.
ACN is accredited by the Better Business Bureau and holds an A rating. It is a proud member of the Direct Selling Association in the U.S. [DSA] and has been recognized by the Direct Selling Association as going above and beyond to promote the industry’s code of ethics. Maintaining a reputation of honesty, integrity and credibility is a badge of honour - and it’s one that will always be priority number one for ACN.
The Man behind the Success
Greg Provenzano, ACN President and Co-Founder: Greg has a deep commitment to personal growth, and he inspires others to work on their personal lives as hard as they work on their businesses. Greg is a leader and motivator to ACN’s independent business owners. He shares the company’s vision with them, as well as ways to improve their businesses and their lives. Greg communicates with independent business owners daily, encouraging them and helping them stay focused on their goals.
“ACN bypasses traditional, expensive forms of marketing and instead goes directly to customers by working through people just like you. The result is a better value on services for customers, and a remarkable income-generating opportunity for you.”