The Silicon Review
Meet the Key Executive:-Jody Resnick, founder and CEO
“Almost overnight, the Internet’s gone from a technical wonder to a business must.” – Bill Schrader
Trighton Interactive is a digital marketing agency that combines talent and technology to help business find and connect with the customers. It blends best-in-class digital marketing services, including award winning website design, paid search, search engine optimization, web development, social media, mobile website, application development, and analytics — to create integrated digital marketing programs that engage and drive ROI.
Trighton Interactive is a full-service digital agency with clients ranging from Fortune 100 companies to startups. It creates award-winning responsive websites and provides industry-leading Search Engine Optimization, Paid Search Marketing, Responsive Web Design, Branding, Content Development, and Social Media services. Trighton harnesses the power of advanced technologies to create websites that work for the clients, increasing efficiency, marketing ROI, and revenues.
Trighton has been recognized as a leader in website development with prestigious Best in Class awards from the Interactive Media Awards for websites in the manufacturing, medical, and legal categories and an Outstanding Achievement award from the Web Marketing Association.
Digital Marketing Services
Attorney Marketing: Trighton has been helping law firms increase their marketing ROI and revenue since the inception. Based on the experience, expertise in attorney marketing, and growth as an agency, the company now is strongly positioned to help many more firms realize the benefits of partnering with the expert legal marketing team. The law firms it works with have achieved top ranking in Google for competitive keywords, increased leads generated by their websites by up to 250%,
Paid Search Marketing: Also known as Pay Per Click (PPC), Cost Per Click (CPC), or Sponsored Advertising, Paid Search Marketing can be implemented quickly to drive targeted traffic to the website. Whether it’s Google, Facebook, LinkedIn, or another digital platform, it will target the audience contextually and continually review and optimize the campaign to maximize leads.
Responsive Web Design: The new responsive website will be custom designed to provide an ideal user experience by displaying perfectly on all devices and appealing to site visitors with its creative design, consistent messaging, excellent functionality and clear, intuitive navigation. Equally important, the custom responsive website will be optimized for search and conversion by the internet marketing experts to increase leads and generate new business.
Search Engine Optimization: With advanced SEO, it will increase the visibility and ability of website to attract new clients.
Millions of people use search engines every day to quickly and easily find information, products, services, and entertainment. However, if the site isn’t on the first page, people probably will not find it. They will simply click on one or more of the visible sites. The good news is that it’s not too late to change this situation. With advanced search engine optimization, clients can improve their sites’ position, giving it the kind of visibility that can increase the number of visitors to the site and, ultimately, lead to increased clients and revenue.
Remarketing is an effective tactic for driving ROI, as it allows clients to advertise their products or services directly to consumers who have already shown an interest in them. Using intelligent remarketing tools, clients can deliver ads for the business to people who have visited the website, even showing them the products or services they viewed while they are on the site.
Success story of a Client
The Challenge: Like many established attorneys, Juntikka had built his practice on full-page ads in the Yellow Pages and relied on offline advertising to drive his business. In the early 2000s, he embraced the internet as a marketing tool, had a website developed, and worked with several different marketing agencies to optimize his firm’s website. Despite these efforts, his website was never ranked at the top of Google for priority, non-branded keywords.
Trighton’s Support: The successful launch of its best in class responsive website, coupled with an integrated mix of advanced internet marketing strategies, produced quick results for Charles Juntikka & Associates. After only a couple of weeks, the firm was seeing excellent results in higher rankings in Google, leads, and clients acquired. With an ongoing SEO campaign developed and managed by Trighton’s team of advanced internet marketing experts, the firm’s website is boasting first place rankings in local and organic search for all bankruptcy-related keywords. Due to this achievement, the number of qualified leads from organic search is so high that Juntikka has been able to decrease his firm’s paid search budget.
Juntikka credits Jody and the Trighton team’s top-notch service for his firm’s renewed success. In less than a year, Trighton helped his firm achieve amazing results:
Meet the Key Executive
Jody Resnick, founder and CEO: Jody leads all facets of development, prior to starting Trighton, Jody led the online marketing strategy and initiatives for several major household brands, including Marriott International, the Ritz Carlton Brand of hotels, and Hickory Farms. Jody is an established industry source, having published articles in worldwide publications, such as Search Engine Watch, Search Engine Guide, and Revenue news. He has been interviewed as an expert source by Forbes, The San Francisco Chronicle, and Internet Retailer, and is also a frequent speaker at industry-leading conferences, such as Shop.org, SMX, and SMX Advanced.
In 2008, Jody spotted a new opportunity in the online industry, as the opportunity to market to consumers via their mobile phone became a reality. In order to capitalize on this opportunity, Jody joined a team of online marketing professionals to implement products and services customized for high-growth businesses looking to maximize their online marketing strategies with advanced technology. The mission was to develop results-driven online marketing campaigns leveraging the latest bleeding-edge strategies and tactics for businesses to maximize the value from their online channels with an emphasis on mobile.
“When we say our clients get white-glove service, we mean we do whatever it takes to help them achieve their goals.”