Transforming Customer Data to Economic Value: Flytxt

Flytxt is the independent market leader in intelligent customer engagement technology. Flytxt's enterprise-class software products and services generate measurable economic value by growing revenue, reducing customer churn and enhancing customer experience. Flytxt’s flagship NEON-dX is an out-of-the-box, real-time decision-making and marketing automation product that allows large enterprises to drive personalized and contextual customer engagement across digital touch points using analytics and artificial intelligence. Flytxt is headquartered in The Netherlands, with offices in the United Arab Emirates and India. It also has a presence in Germany, Mexico, Singapore, South Africa, and Colombia.

For the past decade, Flytxt’s artificial intelligence-driven marketing automation products and services have been helping some of the world’s biggest companies realize the economic value of customer data. Today, more than 100 enterprises across a network of over 50 countries are using its flagship product NEON-dX to engage with more than 600 million people around the world. Global businesses are harnessing Flytxt’s expertise in artificial intelligence, data analytics, and machine learning to understand the behavior of their customers so that they can predict their needs and respond in real-time, creating relationships that are longer and deeper.

Flytxt has won many industry awards and recognition like Pipeline Innovation award, Stevie's International Business award, CommsMEA Awards, Frost & Sullivan ICT award, CEM in Telecoms award, Gartner Cool Vendor, NASSCOM Emerge 50 League of 10, Aegis Graham Bell award for innovation in Mobile Advertising, BID International Quality Award, Red Herring Asia 100 and IEEE Cloud Computing Challenge.

Delivering Value to Clients: A Future Powered By AI

“The secret to our success has been based on putting the client first and developing products and solutions that deliver measurable value to their business.

We are now seeing the birth of the era of AI-enabling every facet of our lives, from autonomous driving to virtual assistants and marketing automation. AI is the catalyst for a fundamental shift in the way business and their customers engage. This presents incredible opportunities for Flytxt as we look to the future and build on our incredible first 10 years in business. We aim to become the leading provider of intelligent digital customer engagement solutions for enterprises by growing our sector portfolio, as well as extending our reach into new heights. This will be achieved by leading the way in the use of artificial intelligence and machine learning in customer engagement.”

Flytxt Solution

Flytxt offers multiple solutions on NEON-dX platform to meet specific business objectives. They can drive programs targeted at enhancing value across customer lifecycles, reducing churn, driving contextual customer engagement, increase speed of decisions and delivering consistent customer experience across touchpoints. Apart from these business objective-driven applications, there are applications to extend packaged analytical models with multiple internal systems and entities of enterprises.

NEON-dX: Intelligent Digital Customer Engagement

Flytxt’s market-leading, flagship product NEON-dX packages analytics, artificial intelligence, and marketing automation into one ‘out-of-the-box’ solution for intelligent digital customer engagement. This enterprise-class software helps clients drive customer value management and generate measurable economic value faster and more efficiently.

Core Capabilities

• Advanced Analytics: Pre-packaged analytics models, actionable dashboards and exploratory analysis templates using advanced analytics techniques available out of the box to augment decision making
• Artificial Intelligence and Machine Learning: In-built artificial intelligence, machine learning capabilities to enable automated decision making and human-like engagement over different B2C interfaces
• Real-Time Processing: Real-time analysis as well as real-time actions at scale, combining stream analysis and batch analysis, and supporting huge volumes of data and billions of transactions
• Data Access Management: Access to a variety of high volume data from enterprise, 3rd party and open data sources, structured, semi-structured or unstructured, transforming the data as per the business logic
• Secured Insight Sharing: Ability to share customer insights with 3rd party systems and other downstream applications in a secured manner with strict compliance with privacy guidelines
• In-Service Operations and Configurations: Sophisticated monitoring and management capabilities, in-service upgrade, high-availability etc., to cater for 24x7 enterprise-wide usages

Meet the Leader

Dr. Vinod Vasudevan, Chief Executive Officer: Dr.Vinod Vasudevan is responsible for driving the company’s strategic direction and overall management. 

Dr.Vasudevan brings to Flytxt more than 20 years of experience in the mobile industry across the world. He has held senior management roles in technology start-ups, applied R&D and large telecommunications companies like Reliance Communications, India, Newstakes Inc, USA, KRDL, Singapore and NTT, Japan. An industry thought-leader, Dr.Vasudevan holds several patents and has won many awards. He is an alumnus of Indian Institute of Technology, Kharagpur. 

“The ability to analyze data, interpret the insights, derive intelligent decisions and act on them has become a competitive differentiator for companies across sectors.”