× Business
TelecomHealthcareDigital MarketingERPRetailMedia and EntertainmentOil and GasFood and BeveragesMarketing and AdvertisingBanking and InsuranceMetals and MiningLegalComplianceCryptocurrency
Big DataCloudIT ServiceSoftwareMobileSecurityNetworkingStorageCyber SecuritySAPData AnalysisloTBio TechQuality AssuranceEducationE-commerceGaming and VFXArtificial Intelligencescience-and-technology
Cisco DATABASE Google IBM Juniper Microsoft M2M Oracle Red hat Saas SYMANTEC
CEO ReviewCMO ReviewCFO ReviewCompany Review
Startups Opinion Yearbook Readers Speak Contact Us

SILICON100 2017

“We are a technology-driven group specializing in mobile payments and value-added transactional services”: Net Element

thesiliconreview-oleg-firer-ceo-net-element-17Net Element is a global technology-driven group specializing in mobile payments and value-added transactional services. One solution doesn’t fit all. We are different. Every market and industry has their own challenges. One aspect of our services that differentiate us from competition is our specific market expertise and focus on value added products and services. We drive growth for our customers by enabling commerce around the world, with focus on delivering innovative, comprehensive, secure and scalable solutions

The company owns and operates a global mobile payments and transactional processing provider, TOT Group, Inc. ("TOT Group"). TOT Group companies include Unified Payments, recognized by Inc. Magazine as the #1 Fastest Growing Company in America in 2012, Aptito, a next generation cloud-based point of sale payments platform, Restoactive, a seamless digital add-ons for legacy POS systems, Digital Provider, a leading provider of SMS messaging and mobile billing solutions, and Pay online, fully-integrated, processor agnostic electronic commerce platforms which allow merchants to streamline their business.

Turning ideas into innovations

Our goal is to use the most innovative and powerful tools on the web to bring communities together, enrich lives, and improve relationships. In other words, we aim to transform the online and mobile experience. Our mobile payments and value-added transactional platforms add convenience to mobile phone users lives, allowing them to conduct commerce transactions right from their mobile device, as well as other alternative to cash payment methods. At the same time, our online and offline payment capabilities allow merchants to transact business anywhere and anyhow.

Solutions variations of passages

We thrive on seeing our ideas become innovations that become our endeavors. Having technology innovations at the core or our products, allows us to compete in highly competitive market segments that we chosen. From mobile payments and value-added transactional innovations such as Digital Provider and Aptito to e-commerce and retail payment transaction processing brands like Pay online and Unified Payments.

Payments from Start to Finish

-A suite of APIs and connectors that power commerce for businesses of all sizes.

Multi-channel Platform:  Combines e-commerce, offline, POS, comprehensive back office tools, mPOS, credit scoring and customer interaction all in one powerful PaaS technology.

Value-added Services: Cloud-based solutions that are built to increase productivity and enhance revenue for our clients and partners.

Marketing Solutions: From product reviews and recommendation engines to wish lists and product comparisons we turn lookers into buyers.

Business Analytics: We make it easy to monitor your business metrics, engage with your customers, and compare your business to competitors, all in one dashboard.

The New Generation of Smart, Customer Engaged Pont of sale- Products and Services

Following is a brief description about our products and services.

  1. Mobile POS solution: Unified Payments Mobile POS provides small businesses with seamless and secure mobile payment acceptance without investment into expensive and complicated hardware or software. It can be used for a simple payment acceptance, which takes seconds, or you can use product inventory to build an order and record customer details for future use.
  2. Restaurant POS Solution : Aptito’s all-in-one iOS cloud based restaurant management and payment acceptance solution offers the most complete package of features to bring food and beverage industry into the new age. Our digital menus and kiosks offered on the iPad are easy to customize and seamlessly integrate with our full-featured iPad based EMV compliant Point-of-Sale (POS) system and iPhone app.
  3. Mobile Transactions Solution: Digital Provider is a mobile payment processor and mobile commerce provider that facilitate the payment, aggregation and distribution of mobile transactions. Our clients include wireless carriers, content providers and merchants. We offer the most profitable rates, broad array of settlement or clearing settlement on any working day on a client's request, as well as a flexible interface that allows projecting and creating any kind of SMS or WAP services.
  4. Reports and Analytics: Unified Payments Insights is an online business dashboard that gives merchants a 360 degree view of their business. With UP Merchant Insights, merchants are able to compare current revenue, online reputation, and social media activity to their past performance and similar businesses in their area. They can also see what their customers are saying about their business across Yelp, TripAdvisor, Facebook, Twitter and many more all in one simple, easy to use dashboard.
  5. Online Payments Solutions : Pay online provides a wide range of value-added solutions utilizing our fully-integrated, processor agnostic electronic commerce platform that simplifies complex enterprise online transaction processing challenges from payment acceptance and processing through risk prevention and payment security via point-to-point encryption and tokenization solutions. Our proprietary software-as-a-service (“SaaS”) suite of solutions for electronic and mobile commerce gateway and payment processing platform is compliant at Level 1 of Payment Card Industry (“PCI”) Data Security Standards (“DSS”). 

Meet the Master Mind

Oleg Firer , CEO: As Chief Executive Officer at Net Element, Mr. Firer is responsible for the overall vision, strategy and execution of company's mission of powering global commerce. Before taking on his current position, Mr. Firer served as Executive Chairman of Unified Payments and has led the company from its inception until its acquisition by TOT Group in April of 2013. Under his leadership, Unified Payments' revenues grew by 23,646% over 3 year period and the company was ranked as #1 fastest-growing company by Inc. Magazine in 2012. Prior to Unified Payments, Mr. Firer held senior executive positions in private equity, payment processing, wireless communications and technology companies. Mr. Firer was recognized by Forbes as one of the 5 Incredible Enterpreneurs and by Business Leader Magazine as a Top Entrepreneur in South Florida, named by Poder Magazine as one of the Most Influential People in Miami and recognized by Inc. Magazine as the founder of the fastest-growing private company in 2012.

“Our goal is to use the most innovative and powerful tools on the web to bring communities together, enrich lives, and improve relationships”