The marketing industry is evolving at a rapid speed. New companies and products are constantly entering the market, bringing the latest technology and service offerings to help local businesses connect with target audiences. With no slowdown in sight, the industry will continue to morph and expand. And to be on top of the game, local companies need to either remain at the forefront of all these changes or find a partner that is.
Today, the recipe for small businesses’ success includes a mobile-friendly website, a content-rich online presence, engaging social media profiles and an arsenal of positive reviews.
Customers today are more determined than ever to find the best pizza, landscaper, dentist, or mover by searching on Google, turning to Facebook or checking Yelp reviews. And, to help capture the attention of these ultra-savvy customers, local digital marketing is the best option for small and medium-size businesses (SMBs).
Giving Small Business a Big Online Presence
Understanding the goals and desires of local businesses throughout the U.S. is what Vivial does. A groundbreaking marketing technology (martech) company, Vivial understands that finding, reaching and building loyalty with customers is a process that can be challenging. Not only do some business owners need to learn the platforms, but they must also stay abreast of the constantly changing digital landscape to connect with customers.
Martech boils down to the tools, resources, and technology used to advertise in the digital space. This includes content creation, social media optimization, SEO, and data analytics to drill down the details for finding and engaging with the ideal customer. Now imagine if business owners had to work with multiple companies to oversee all of these critical initiatives.
Vivial’s Chairman & CEO Jim Continenza recognized that there was a lack of integrated solutions and saw an opportunity to create a new category in the industry. For over a century, Vivial has worked alongside local businesses to transform their marketing strategies.
With its largest offices in Dayton, Ohio and New York City, Vivial today has more than 1,000 employees and a talented executive team charged with ensuring the company’s continued focus and success.
A Full-Fledged Marketing Department at the Ready
Digital marketing is not a one size fits all experience. Each business is unique, and its marketing needs vary across industries and geographies. Whether it’s a customized website or social media strategy, Vivial matches its products and services to meet a business’s specific needs and budget.
When working with Vivial, companies use their simple, but powerful Marketing Platform to connect with customers and build loyalty to ensure they are getting the best ROI. They can also review, manage and take actions, like monitoring Google rankings or asking customers for reviews, right from a simple and effective dashboard.
The business is supported by an on-demand account service team that regularly speaks with each client to review performance, discuss content ideas, identify next steps and adjust the strategy as needed.
“We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results,” says Jim.
Vivial at Its Best
Vivial’s unique approach to customer service sets them apart from other marketing agencies. While some providers offer the tools needed to manage a business’s online presence, they quite often lack the on-demand support that is included in every Vivial solution. This on-demand support team consists of an Account Coordinator to oversee the entire program, from monthly performance monitoring to project management. In addition, the business has access to an entire team of content writers and editors to craft and distribute custom content on behalf of their business. And finally, businesses can also partner with a social media strategist to plan, develop and execute a high performing social media strategy, utilizing Facebook, Twitter, LinkedIn and other social platforms.
“With a growing need to work alongside and educate local business owners on how to utilize best-of-breed technologies to grow their business, we have experienced exceptional growth in our industry,” says Jim.
The Future Sight
While simplifying the complex is a priority for Vivial, the core of their business is to help connect buyers and sellers with innovative technologies and solutions. In an industry of rapid change, falling behind is not an option. Vivial plans for continued investment and expansion of their Marketing Platform and mobile technologies.
“We understand the daily challenges our customers face in navigating today’s changing marketing landscape, and we do everything in our power to help them on their journey,” Jim concludes.
Take Your Hat Off To the Leader
Jim Continenza, Chairman, and CEO of Vivial: An innovator in the marketing technology (martech) industry, Mr. Continenza is responsible for the strategic vision of Vivial. He is deeply committed to his customers’ experience and is advancing the martech industry by making the complex simple and offering a straightforward suite of integrated solutions.
Outside of Vivial, Mr. Continenza serves on several boards, including Chairman of the Board for Eastman Kodak, Neff Corp., Merrill Corp., Sorenson Communications, and Tembec Corp. Mr. Continenza holds a BS degree in Business Administration from the University of Wisconsin.