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30 Fastest Growing companies in Asia 2016

“Young enough to run, and Old enough to fly”: Candid Marketing


Established in 1995, Candid Marketing is all about strategic brand Activation ideas & campaigns. Being in 20th year of their existence in corporate world they have created a mark for themselves. They have 3 times been rated as the No. 1 brand activation agency in India by Economic Times, Brand Equity.

Candid has been a regular at various industry related award shows sweeping a haul of metals for its properties & activations. They have won over a number of companions on their journey- Nokia, Google, Cadbury, Godrej, Pogo, Levers, Star TV, Microsoft & Kingfisher to name a few. Today, 40,000 activation campaigns later, their bags are packed with experience and learning- they have started a new journey. Strategic Brand Activation across Media- any Media.

Candid’s Prestigious Clients
Since years, the company has gained trust of esteem clients such as Kotak, AXE, POGO, Ray Ban, Myntra, Levi’s, Pond’s, Dove, Cinthol, Lipton, OLX, Colgate, Colors, Nokia, Samsung, Ford, God rej, Google, Sony , ITC Limited and many more.

Knowing the Team Candid Marketing

Atul Nath, Managing Director – Atul has been around even before some of the core team members were out of college, but he is the one who started it all and as a 21 year old he has been one of the greatest pioneers of the Activation & Promotional Marketing business. He believes in empowering people at Candid & counts his success in the number of successful leaders he has developed. He is super passionate about football & is India’s biggest supporter of Manchester United or at least so he believes!

Amrita Kumar, Managing Partner With a Masters in Marketing from University of Leeds, this 14 year old is a woman with great fortitude and adeptness. Amrita’s association with Candid over the years has taken numerous new challenges and responsibilities at Candid. She loves dealing with new people & new brands & understands the brand needs with proficient ease!

Mihir Shah, Vice President, Client Servicing – A 9 year old who is more active than the youngest of the lot, Mihir didn’t raise up the corporate ladder… he took to parkour, heading one department to another. He believes that he is not working but instead living his passion!

Puneet Malhotra, Managing Partner – Over 16 years of experience across Marketing Communication Services – Events, Brand Activation, Social Media Marketing, Exhibitions, CRM, Direct Marketing (with email marketing) & Analytics Demonstrating success in delivering high impact, result oriented, consumer-centric campaigns. Experience in handling brands across industries & categories of businesses – IT, Healthcare, Hospitality, Retail, FMCG, Media, Automobiles, Consumer, Publishing, Insurance, Social.

Himanshu Tiwari, General Manager, Commercial Accounts & Finance – Himanshu is a 10 year old in Candid as General Manager – Commercials. He loves his job as it gives him a lot of freedom to do his work & can spew numbers at midnight if need be. He strives for perfection… always!, as he believes it does not matter how well you have done in past, one mistake & all the guns are on you.

Client Speak
“We were looking at a BTL partner who could help us execute one critical phase of Wrangler True Wanderer Campaign effectively on ground and that is when I approached the Candid team. My experience with Candid has been very good- the team is extremely dedicated, and has demonstrated a strong passion and high degree of ownership for Wrangler True Wanderer events’’ – Anshul Chaturvedi, Head Marketing, Wrangler, India.

“I was indeed extremely happy for the whole Candid team. Its big recognition and many congratulation to all of you” – Sanjay Purohit, MD, Levis Strauss India.

“Many Congratulations. My inputs and support did not differentiate between our partners. Some, like Candid, responded & provoked us to give even more. Wish you and the team even greater height of success and glory. Cheers!” – Harit Nagpal, MD & CEO, TATA SKY Ltd.

“We have been working with team Candid for more than a decade. They have had a strong track record with us across many types of activities & that is what is key to us when we decide on partners. I have really enjoyed working with them. Their enthusiasm and resourcefulness is something I have always admired. Professional, resourceful and eager to help. Great people, great work!” – Chella Pandya, Category Lead, India Biscuits, Mondelez International.

Candid’s Astonishing Services


  • Consumer Roadshows & Contact Programs
  • Mall Activations
  • School Contact Programs
  • Corporate Contact Programs
  • Modern Trade Activation
  • RWA Activation


  • Corporate & HR Events
  • Product Launches
  • Trade & Dealer Meets
  • Conferences & Seminars
  • Press Meets


  • Targeted Digital Activation Properties
  • Digital Activation Strategy & Planning
  • Social Media Marketing
  • Search Engine Marketing & Optimization
  • Pay Per Click Banners & Ads
  • Viral Activation Campaigns


  • Mobile Gaming
  • Mobile Applications (Android, iOS, Symbian, Blackb
  • SMS API Integration
  • Interactive SMS – Short Code & Long Code
  • QR Code Activation
  • Mobile Friendly Websites
  • Mobile Content Creation
  • Targeted Mobile Activation Properties

“We are Candid Marketing and we are about Kick-ass strategic brand Activation ideas & campaigns”