“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
When Alexander Kesler, a visionary B2B digital marketer founded inSegment nine years ago, little did he know that the company would turn out to be a market leader in less than a decade. With a focus on serving clients in the financial services, high-tech, and higher education fields, inSegment has come a long way in establishing itself as one of the most sought-out digital marketing agencies in the Greater Boston Area. In fact, the agency was recently named to Boston Business Journal’s Fast50, which recognizes the fastest-growing private companies in Massachusetts.
Today, the Newton-based company serves as a full-service digital marketing and advertising agency that specializes in:
In fact, inSegment recently took over a multi-million dollar budget for a B2B software provider and now fully manages all of its digital marketing initiatives, from SEO and web development to content syndication and programmatic media buying.
The inSegment advantage
“Our mission is to create innovative digital marketing campaigns that connect our clients with the right customers,” Alexander Kesler said. “We realize this mission by approaching each project with an engineering mindset, designing and continuously testing data-driven program in order to exceed client expectations. There’s a reason we’re called inSegment—it’s more than just our name. It reflects our commitment to identifying and targeting the most relevant market segments for our clients.” Today, inSegment’s list of satisfied clientele includes brands such as Kaspersky Lab, Arbor Networks, CyberArk, and Avidia Bank.
In spite of the shifts and changes that have impacted the digital marketing industry in recent years, one lesson that continues to have an impact on the work at inSegment is the cyclical nature of the economy, especially since nothing in that realm is ever certain. “You have to constantly be on your toes and thinking ahead because you never know when another downturn in the cycle could take place,” Kesler said. “Few things in digital marketing are more challenging than knowing how to adapt the latest industry trends and tactics to fit a client’s specific industry needs. But at inSegment, our extensive domain expertise and focus on the three sectors we primarily deal with are what set us apart from other digital marketing agencies.”
Slowily and steadily winning the race
“Over the next 5-10 years, our goal at inSegment is to continue providing our clients with the most innovative digital marketing methods to maximize their online presence,” Kesler said. “During the last three years alone, our agency has grown by more than 400%, and there’s no doubt that a similar—even larger—rate of growth will persist as word continues to spread about the effectiveness of our work.”
This vision for the future, coupled with the company’s successful client retention rate, bears testimony to the fact that inSegment is an undisputed leader in creating innovative systems, technologies, and processes, in addition to enabling teams that make clients so successful.
Alexander Kesler has been practicing in the fields of high tech software, education, and security for more than 15 years. As the founder and president of inSegment, one of Boston’s leading digital marketing firms, Kesler leads a team of digital marketing experts who specialize in B2B lead generation, content marketing and syndication, SEO, paid search, conversion-oriented web development, programmatic media buying, and direct response marketing. Kesler is a graduate of Babson College.
“We’re constantly discovering, testing, and implementing new technologies, platforms, and growth hacks to benefit our clients. Ultimately, our work combines data-driven approaches with innovation and creativity, allowing us to push for new and forward-thinking solutions with each project.”