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Technology Driven Entrepreneurs, Creating Difference through their Works: Anup Singh, Sudhir Singh & Mahender Singh

 Silicon Review
   2015-08-31

ISO 9001:2008 Certified, Marg CompuSoft is a recipient of Business Leader of the Year 2013 Award and Best software Award (2008-2009 & 2009-2010)

Albert Einstein had once said “You have to learn the rules of the game. And then you have to play better than anyone else.” Believing the same and by understanding the need of the hour, three master minds by putting their thoughts into action founded Marg Compusoft Pvt. Ltd in the year 2000. Three technocrats Anup Singh (CMD, Marg Compusoft Pvt. Ltd.), Sudhir Singh (Co-founder & Managing Director, Sales & Marketing) and Mahender Singh (Co-founder & Managing Director, Technical) founded an organization which is today flourished into a global technology solution provider. Committed to assure their regular services with value added support, the executives with their unified thought have garnered the company’s reputation every time through a spirit of innovation and had work.

Anup Singh is a pioneer who redefined the expensive IT solutions into a cost effective level where micro, small and medium business houses / traders can take the advantage of the technology to maintain their inventories and accounting. Focusing on helping customers identify and extract value from their business by software implementation. Anup is a leading thinker in developing transformational strategies for companies using industry frameworks and reducing the time of the market to implement new ideas.

An entrepreneur at heart with a love for technology with Sales & Marketing, Sudhir Singh brings 18+ years of diverse business experience spanning multiple industries and functions. He uniquely blends Sales & Marketing, Business Analysis, Strategy, Targeted Objectives and ROI with IT solutions. A true marketer, Sudhir since his early days has diligently pursued his dream of simplifying the lives of Indian businessmen. He has pushed against all odds to create a definitive place for software product in this service oriented age and laid the foundation of a software channel in the country. As a performance-driven professional, he has an excellent experience in driving revenue growth while providing visionary leadership with a solid track record in securing relationship with channel partners, sales & marketing force and target customer segment.

A Professional software programmer Mahender Singh carries a 20+ years of experience as the lead for Pharmaceuticals Business Management and Marg team. Technically strong & service savvy professional with extensive cross functional experience of over a decade, he is responsible for the development and implementation of Marg software for Fortune 500 Business Houses. Prior to Marg Mahender has worked with many large organizations to help them transform their business by evaluating business strategy, innovation effectiveness and the implementation of shared service business models, identifying new technology based business opportunities that provide significant ROI and business value.

Today, the company has a user base of over 6 lakh with 1500+ professionals working from 250+ offices spread across the length and the breadth of India. Built by its founders with passion towards software development and technology invention Marg compusoft has been developing trend setting solutions and broadening the scope of the technology via smart approach, capability and determination. The company is headquartered at New Delhi.

A vision driven organization Marg compusoft was started without any support from outside like any investors, loans from financial institutes etc. The entire capital was collected from family savings and pooling of the income of the founders from their jobs. Even today they are a standalone privately run organization without external investors. “We are like a big family where everyone takes their responsibility. So we prefer relationship based associations rather than merely transactional association.”Says Mahender Singh.

The company has brought laurels by receiving “Best Software Award” for consecutively over multiple years. Recent studies to identify the best accounting software have placed MARG among the top 4 software in India. It is the only software among the top 4 which has the maximum customization features blending it seamlessly with the business.

Marg’s unique product offerings
Since its inception, Marg’s founders and team of passionate developers have been credited for developing ‘out-of-the-box’ software’s. Marg is the most flexible accounting software in the segment designed to cater to every accounting need of all Retailers, Distributors and Manufacturers from Billing to Balance Sheet. MARG is the pioneer in the segment of advanced accounting software which can address the challenges of the Industry. It has maintained its leadership position among the most preferred technology partner for Indian Industry for last two decades. The MARG platform is highly flexible and adaptive for almost every Industry and from very beginning MARG had been the most sought after software in all verticals of Pharmaceuticals, Jewellery, Mandi (Grain, Vegetable and Fruit market), Trading, Apparels & Footwear, FMCG, Automobiles, Grocery Stores and Restaurants for its extensive inventory management features. In a nutshell MARG has evolved beyond accounting to Business Analytical Software.

Marg Compusoft is dedicatedly providing Sales Force Automation (SFA) software solutions to the mid-market companies for a quite time now. Serving more than 30000 customers, the company have installed innovative service-oriented architecture (SOA) and Web services technology to deliver end-to-end, industry-specific solutions for retail, manufacturing, hospitality, distribution and services. They have recently launched the latest and most flexible ERP solution E3i which is conceived specially for the dynamic Indian market. The ERP solution from the stable of Marg is with a broader vision to make the ERP platform accessible and affordable to the growing SME segment along with the Industry leaders.

Making a difference through their inimitable thoughts
Apart from their professional endeavours the founders of Marg believe in fulfilling their social responsibility and flourishing their surroundings. They often do the same by participating and associating with several causes including Rights and Social Action, Disaster and Humanitarian Relief, Education, Environment, Human Rights, Children related activities & Social Services.

With an aim to help India smile a little more they came up with HASI (Human Association for Smiling India) a major branch of the family tree along with the technology solution. HASI is an NGO, formed in Delhi, India, in 2014. “As a company and as individuals, we take great pride in contributing to the communities where we live and work. We also care about the environment and are proud of the many ways in which our employees work to safeguard it.” Says Sudhir Singh.

“We believe that our software solutions do not intent to replace any human resource but it is more to make business processes efficient and deliver ROI.”

In Conversation with the Key Executives
a. What is that one thing that differentiates you and your company from others in this domain?
The growing complexities of accounting norms, taxations and inventory management have put a big challenge in front of the businesses to manage their accounting cost effectively. We offer customized solution for each business. The most striking feature of our products is user friendliness. Even a person from non accounting or non technical background can easily operate our software solutions without facing many issues. This is a feat that we feel is unique and unparalleled.

b. How does your product add value to the customer environment?
Today all industries and companies of every size are fast adapting to the accounting software environment to simplify their business. Also with the transformation in the Indian accounting the Industry is facing a constant pressure in the area. However the more crucial aspect is the transformation of the dynamic Indian Small and Medium enterprises, where traditional book keeping by accountants is still very popular. In such environment developing a user friendly Accounting Software which can be easily adapted by this SME segment is a daunting task. The point we focus is in reducing the efforts of human resource to make the accounting and book keeping cost effective and simple.
With time it is now widely accepted in as one of the top contenders in the general business accounting field also.

c. Shed some light on some of your big clients? Also highlight your competitors?
In this long journey since 2000, we have always built up a long term technology partnership with our clients. While some of the industry leaders like Hindustan Lever Limited, Nike, IDPL, Nature Essence, Alchemist, Ahuja Residency, Organic India, Sanyog Pharmacy etc have partnered with us. We are equally proud to get associated with innumerable business houses, traders and retailers.

Competition is a point dependent on how you see the market. Our platform is so adaptive and customizable that hardly there is any competition that can meet these features. We have developed our solution keeping in mind the wide variety of requirements of every customer which is still unrivalled. Our key focus market has remained in the most versatile segment of Traders from micro to mid-size Retailer, Distributors and Manufacturers who has immense business potential but still underserved due to presence of local made software. So with our advanced features, flexibility, user friendliness, cost effectiveness, deepest penetration in the dealer market and a very responsive customer service provided us a strong foothold with minimum competition from local software. From the installation to training and support the quality is simply unbeatable.

d. What are your plans for the days ahead?
As the Indian business is witnessing a massive transition with rapid changes coming into the business, like always we are doing best to put improvement and innovation to create new benchmarks. And with this driving philosophy MARG as software is also evolving continuously and is upgrading itself to face the future challenges. The current developments of the Andriod and Mac version, is the testimony to the commitment to offer MARG on every platforms and made the software accessible to all. Additionally, the organization is also evolving in line with the solutions we provide. We are at a transitional phase where we wish to position ourselves as a state of the art consulting & technology organization which can transform any business and provide the means to achieve its maximum potential and enjoy the benefits of advanced technology.

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