If you think, there are challenges you face, when it comes to prevention of online ad-fraud, then you should give us a try: OfferGrid Networks Pvt. Ltd.

Digital Marketing is currently the latest marketing trend and has become the talk of the town. The effectiveness of digital marketing has touched a whole another level. For doing digital marketing, a digital marketer requires a variety of strengths, skill sets, and experiences. Digital marketing seems to be an easy task when it’s about an idea, but when it comes to execution, it’s quite a challenge.

Managing media across every social channel is always a hectic job for every digital marketer. Handling all the depths and breadths of digital marketing by a single person is not an easy job to be done. In today’s marketing landscape, understanding this complexity is what separates successful companies from their competitors.

To fill the void in the complex scenario, Deepankar Biswas, and Raja TN came up with an amazing idea of a cross-channel digital advertising platform. To make the job super simple, in 2011, Deepankar and Raja founded OfferGrid.

Just after the inception, it started off with deal aggregation to serve merchants. From there, the company evolved to be a go-to platform for digital advertisers and marketers. OfferGrid since then has been innovating in creating and building technology products which solve the marketing challenges for brands and agencies.

Grow Your Business with OfferGrid, Start Today!

Keeping performance in mind, with the rapid increase in digital channels, it is becoming more complex and difficult to effectively advertise in multiple channels. OfferGrid removes this complexity and allows its clients to run an effective cross-channel campaign.

Today, OfferGrid is positioned as one of the leading cross-channel digital marketing platforms and serving the industry with its technological innovations. Whether it is a marketing cloud or an anti-ad fraud platform, OfferGrid is has mastered every single strategy and ruling the entire space.

The company has got everything that a brand needs to get its identity work well online. The digital marketing pioneers have not left any stone unturned in helping its clients in promoting their products or services across digital channels in the easiest way possible.

The First-Rate Offerings

The unique advantage of working with OfferGrid is its consistent approach to the state-of-the-art technology to all its offerings. OfferGrid provides a portfolio of digital marketing products on the cloud (SaaS-based) and delivers solutions around them. Some of OfferGrid’s solutions include:

BetterCampaign (www.bettercampaign.in): OfferGrid’s has recently rolled out this new platform called BetterCampaign. This newly launched platform is an in-house marketing platform for brands or agencies. The platform is envisaged to be a highly scalable platform which will cover every possible aspect of digital marketing right from media buying to optimization to reporting. BetterCampaign provides modules for each and every marketing challenge and the modules include:

• Lead Management with Bot Detection
• PSD to HTML (Automatic Photoshop to HTML conversion)
• SEM Toolkit
• Magic UTM Builder
• Tracking Server

BotMan (www.botman.ninja): OfferGrid’s BotMan is a Cloud-based Online Ad Fraud Detection Platform which helps detect Invalid Ad Traffic, Leads and classifies them. It helps Mitigate Risk, Clean Traffic Sources & Suppliers, Improve Quality of Ad Traffic & Leads, and thereby Improves Revenues.

Consumer Journey: It is a Cross-Channel Attribution product, which helps marketers to map their marketing spends (online) to the footfalls in the stores (offline).

Affiliate Garage (www.affiliategarage.com): Is the Discovery Platform in India which connects Affiliate Marketers with available affiliate programs & offers accessible across different nations. It empowers to discover, choose and earn from various affiliate programs offered by direct brands and networks.

With the skyrocketing popularity of the products and business solutions, OfferGrid has managed to acquire a decent customer space across the world. The company works closely with its clients in order to give its best to them, and help them discover more.

The Future Sight

OfferGrid is aggressively working in the areas of ad fraud prevention and use of AI in marketing. The Pioneers are also looking at Augmented Reality as a possible marketing channel where the use of technology can make digital marketing more relevant and plausible.

OfferGrid is in a position where technology innovations are a much-needed aspect of digital marketing. The company’s business objectives are closely related to the business objectives of the clients and it always has its skin in the game, when it delivers.

Knowing the CEO

Deepankar Biswas is the co-founder and CEO of OfferGrid Networks Private Limited. He works on moving the sales needle, strategic partnerships, and identifies opportunities which can drive the growth of business for the company.

Deepankar has an experience of over 21 years and has been a part of both the technology and sales side of organizations. Having a background in developing core technology products in Telecom, Deepankar has been a serial entrepreneur and co-founded an internet venture in online travel back in 2008. He has been recognized in the area of entrepreneurship and innovation and has received many awards for the organization. Driven by the passion for data-driven automation, he has maneuvered OfferGrid from an initial publisher-centric platform to an automated cross-channel advertising platform. He is an active theatre enthusiast and is a performing arts student.

Raja TN is the co-founder and CTO of OfferGrid Networks Private Limited. Having spent over 19 years in the industry in various capacities, right from developing software for Satellite Systems at ISRO, to writing SS7 Protocol Layers in Telecom, Raja has extensive experience in designing large scale & real-time systems. Raja was also a finalist in the national competition of Economic Times - Power of Ideas in 2010 and was a fellow co-founder of the online travel startup in 2008.

“We believe we are in a strategic position where technology innovations are a much-needed aspect of digital marketing. Our business objectives are closely related to the business objectives of the clients and we always have our skin in the game, when we deliver.”