Offering a One Stop Cost Effective Quality solution in Contract Manufacturing of Toys, Model Kits and Engineering Products: Micro Plastics Private Limited

In this economy, numerous small and medium sized businesses are looking for ways to scale back their costs and increase their profit margins. With limited resources, many businesses are unable to efficiently keep up with consumer demands without the help of a third party. Moreover, manufacturing processes have become more complex and regulatory requirements have become more burdensome, and sometimes businesses don’t have the equipment necessary to manufacture a product they want to create or the funds to purchase it. Therefore, businesses have to develop long-term and more beneficial strategic deals to save significant money on labor, materials and other expenses related to production. This is where Micro Plastics Private Limited comes in to help a company gain significant cost advantages over an organization’s internal production facilities.

Micro Plastics Private Limited was promoted by a group of technocrats with rich experience in the field of Plastic Injection Molding, Tooling, and Supply chain Management and Marketing development in the year 2005. MPPL is one of the leading manufacturers of high quality Plastic Injection components, Toolings, and sub-assemblies to Automotive, Power Tools, Appliances, Health Care, Electrical, Telecom, Hydraulics, Pneumatics, and Writing Instruments. The company is into total contract manufacturing and export of TOYS and MODEL HOBBY KITS to leading US and UK brands.

Journey of the company so far

Micro Plastics Private Limited started as an EOU with 3 machines and a backup tool room with just one customer. They soon realized the difficulties of surviving only as a component supplier with just one customer, and the only way to grow was to upgrade to a sub assembly or a product supplier and also to tap domestic market in addition to exports. The company was in small premises of around 7000 Sq ft of manufacturing space, and in the year 2007, they moved into a larger space of 75000 Sq ft with both DTA and EOU divisions to capture larger market.

This is when they came across a Model Hobby manufacturing company from UK, who were looking for partners in India as a second source to China to manufacture their products as total contract manufacturing. They realized that these products had the potential to lift them from being a component manufacturer to a product / contract manufacturer with better value addition and margins. They also had a chance to become export supplier to one of the iconic Model Hobby brands in the World. This company was around 100 years old and had never procured any products from India. This gave MPPL an opportunity to replace China as their supplier base.

MPPL’s relentless follow up and perseverance in convincing them that the products could be made in their plant finally got them the chance with a small order. They quickly learnt the technique of producing model Kits to their quality and terms and today export around 500 models to UK, US and other countries. “We are proud to say that every product to this brand goes with “MADE IN INDIA” tag. This success gave us confidence to gradually look at new customers in different sectors both in domestic and export markets and today we cater to many sectors including Automotive, Electrical, Telecom, heavy engineering, Metal Tinlets, Toys and Hobby Model Kits”, the company said. They gradually added more machineries and other infrastructure with their own internal accruals and with support from bank.

Today Micro Plastics Private Limited is an ISO TS 16949, ISO 14001, ICTI (International council for Toy Industries), EICC (Electronic Industry Code of Conduct), GSV (Global Security Verification), CTPAT (Customs Trade Partnership against terrorism), Disney FAMA, Walmart GSCS and FCCA certified plant with 400000 Sq ft of manufacturing space and over 1100 strong work force. The infrastructure includes State of the Art 125 molding machines, In house design & Tool Room, Mechanical Assembly lines, Decoration and Testing facilities, spread in three locations in Bangalore, India. The Company is touching revenue of $ Million 31 (Rs 200 Cr) in the year 2017-18 with 70% revenue coming from exports to UK, USA, Europe and Asia. “We are coming up with our Fourth plant as part of future expansion and are focusing on becoming $ Million 50 by 2020”, the company quoted.

Focus on consistent growth

MPPL is growing consistently over 30% YOY from past 3-4 years and is poised to become the largest Contract Manufacturers and Exporters of Mechanical Toys in India. It offers “One Stop Solution” to clients from product design to Contract Manufacturing serving all major brands in Automotive, Power Tools, Electronics, Telecom, toys, Model Kits, and Sports equipment. The company has always invested in latest technology machineries, Infrastructure, resources keeping in mind its objective of becoming one of the largest Contract Manufacturing Company in India for Toys. Hasbro, Hornby Hobbies, Toyota Automotive, Nokia, Bosch Power Tools, Komatsu, TCS, Schneider Electric, Decathlon, Stanley Black and Decker are their big clients.

The company believes that the following factors have contributed to its consistent growth:

• Well balanced portfolio serving all major sectors of Automotive, Telecom, Toys, Model Kits, & Sports equipment.
• Separate units of 100% EOU and DTA to serve respective markets.
• One Stop Solution from Concept design to Contract Manufacturing.
• Discipline in Finance Management and Calculated Risk-taking ability which has enabled company to grow from 3 machines to $ Million 30 in 12 years and targeting $ Million 50 by 2020.

Currently, they are focusing on establishing MPPL as the major contract manufacturing company for mechanical and electronic toys, as well as on venturing into health care sector.

Knowing the leader behind MPPL, CEO Vijendra Babu

Vijendra Babu is an Engineer in Machine Tool Technology with Post Diploma in Materials Management. He started his career in BPL Molding shop which was a premier molding shop in 90’s, then worked in TVS group and Mannesmann VDO in supplier development before venturing out to start MPPL in the year 2005. He always dreamt of becoming an Entrepreneur as he believed that a country like India requires more entrepreneurs to create jobs.

Definition of LUCK for budding Entrepreneurs

“If you have business in the right Location, with right Understanding of the geography, with right Connections and have the right Knowledge of the processes you are bound to get LUCKY.”

Company address:

Plot #318-G, 2nd Phase,

KIADB Harohalli Industrial Area,

Kanakapura Taluk, Ramanagar,

Bangalore, 562112, India.

Contact No.: +91 9620818656/8022191600/9880716102 

Website: www.microplasticsindia.com