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Shipway Launches ConvertWay: R...


Shipway Launches ConvertWay: Revolutionizing Customer Engagement in eCommerce

Shipway ConvertWay Revolutionizing Customer Engagement
The Silicon Review
12 June, 2024

Distinguishing itself from competitors, ConvertWay leverages first-party data

Shipway, the leading shipping aggregator platform, has unveiled ConvertWay, a groundbreaking customer data and marketing automation platform designed specifically for the eCommerce sector. In an era where escalating ad costs and customer acquisition challenges dominate, ConvertWay promises to redefine how businesses convert website visitors into paying customers and retain them effectively. Traditional marketing techniques such as Google, Facebook, and Instagram ads are losing their edge. ConvertWay offers a refreshing approach by capturing website traffic through engaging methods like gamified popups and scratch cards, which facilitate quick conversions and foster customer engagement. This helps transform visitors into potential buyers. Optimizing marketing budgets, ConvertWay focuses on SMS and WhatsApp marketing. Intelligent segmentation ensures that the right message reaches the right audience at the right time, potentially boosting conversions by up to five times. Additionally, ConvertWay’s automated retention workflows enable brands to generate up to 50% of their revenue from existing customers. Advanced segmentation tools allow for a precise understanding of buyer intent, facilitating targeted retention marketing.

Distinguishing itself from competitors, ConvertWay leverages first-party data, which is crucial as third-party cookies become less reliable due to privacy restrictions. This strategy empowers businesses to create more personalized and effective marketing campaigns. ConvertWay democratizes customer engagement tools, making them accessible to merchants of all sizes. Its AI-based customer segmentation enhances the ability to build stronger customer relationships through timely and relevant messaging. Seamlessly integrating across all eCommerce platforms, ConvertWay is already trusted by over 800 brands, including Dot & Key, Beardo, Durex, and Bacca Bucci.

Shipway's latest innovation marks a significant step forward in empowering eCommerce success through comprehensive and sophisticated customer engagement solutions.