Award Pool – A NFT Rewards Platform Designed to Connect Brands and Content Creators to Fans

“With each campaign, we help clients acquire users and create excitement with ongoing challenges while providing ways they can monetize their campaigns with NFT.”

You’ve probably heard the phrase “Web3” more than a few times. Maybe it came up at work, the gym, or dinner when a friend enunciated why “Dogecoin is taking SpaceX to the Moon.” Web3 (also known as web 3.0) is the third iteration of the Internet that interconnects data in a decentralized way to deliver a faster and more personalized user experience. It is built using artificial intelligence, machine learning, and the semantic web and uses the blockchain security system to keep your information safe and secure.

Award Pool is an integrated web3 platform that empowers brands, creators, and collectors with amazing engagement tools and features to securely create, collect and trade unique experiences, collectibles, and payments. Award Pool’s easy-to-use platform makes it easy for brands, artists, and content creators of all kinds to create customized landing pages and widgets, enabling users to participate in challenges and competitions to earn points, prizes, and customizable Non-Fungible Token (NFT) rewards.

Reuven Cohen, CEO of Award Pool, spoke exclusively to The Silicon Review on how his company enables anyone – from companies and brands to influencers – to gamify campaigns.

Interview Highlights

Q. Walk us through the journey of Award Pool right from its beginning to the point where it unwaveringly stands today?

Me and my wife, Brenda Cohen, based in Toronto, Canada, were about to open an E-sports training facility when the pandemic struck. We were forced to rethink their business plans and develop something that could be accessed from the confines of the home. With three young kids in the family, we decided to develop something engaging for them. Thus was born the idea of the Award Pool.

Fast forward to 2021, Award Pool evolved to focus on engaging the digital generation in new ways. Award Pool continues to feature game integration and competitions and offers social actions and challenges for users to complete to receive unique NFT rewards. Content creators ad brands now have a way to reach the digital generation in a meaningful and exciting way while Gen Z still gets to play games together, have fun and win amazing prizes - which is why I built Award Pool in the first place.

One day, Award Pool will be a giant in the engagement and NFT world, but to Brenda and me, it will always be a pivot my family took when the world shut down, and we were left to depend on creativity drive to make something happen.

Q. How are you helping brands and content creators engage their users better?

With Award Pool, brands and content creators can gamify campaigns containing various social and in-game challenges catered around their communities. Many tools can help grow your user numbers, but Award Pool goes deeper to help you create a community. We help you acquire users who want to be involved with your brand, invite their friends and give feedback and support. Think of it as the difference between a porcelain dog you add to your collection vs. an active, walking, barking puppy. Award Pool makes it easy to create unique branded gamification experiences for all parties wanting to connect. Brands and content creators can create a white-label widget for their fans to discover the latest news, challenges, and content integrated right on their website. We have 200,000 users registered since October of 2021 who has completed more than a million tasks and were rewarded with more than 70 Million points.

Q. What industries do you cater to?

Award Pool is applicable in various industries, but we have seen the most traction in Web3 and crypto-centric businesses. They are the logical early adopters of the digital assets we provide as rewards. Since launching, we have worked with 50 clients, including sports teams, influencers, cookie companies, and others looking to build a community around their brand and create excitement in the Web3 space.

Q. How does Award Pool help its clients grow their online presence?

We address the “field of dreams” issue many crypto/NFT companies have: Build it, and they will come, but nobody shows. The Award Pool platform provides an easy-to-use, white-label way to create an environment to participate. One that acquires, engages and monetizes. With each campaign, we help clients acquire users and create ongoing excitement with ongoing challenges while providing ways they can monetize their campaigns with NFT.

Q. How was it working with early beta customers?

We have taken a lean, iterative approach to the development of our application. We jointly work with live customers while adjusting the features and capabilities of the system. This provides us a customer-centric view of the problem they face and offers unique solutions for them. For example, we worked with a soccer team where we developed a fan application for their playoff run. We helped a crypto-swap site build and engage an audience and activity on the platform. We recently helped an early play-to-earn game sell early access to their upcoming game with NFT sales.

Q. Could you tell us about the work culture at Award Pool?

We are passionate about technology, marketing, NFT, and gaming. We are entrepreneurs, programmers, marketers, writers, artists, and innovators. The values that drive everything we do include:

PASSION unites us. Award Pool brings together a fiercely committed group of entrepreneurs and self-starters, all determined to realize the enormous potential of our platform. We work like crazy because we love what we do.

SUSTAINABILITY guides us. Appreciating our ethical responsibility to help protect our environment, Award Pool proudly commits to a carbon-neutral position. We strive to minimize our impact in everything we do.

RESPECT governs us. We foster an inclusive and diverse work environment, where professionals from all backgrounds can collaborate freely and openly. We always take the time to listen and learn from each other.

CREATIVITY defines us. Our culture is that of playful ideas, helping to improve our products and services continuously. We use our imagination and creativity to collaborate and drive innovation.

Q. Do you have any service launches coming up? Please tell us about it.

We have a Play to Earn product launching in the coming weeks offering a new way to earn crypto while playing the games you love. All you need is a PC and an internet connection, and you can start earning rewards just by playing the games you love. It’s another way Award Pool is finding ways to create excitement for brands and gamers and keeping Award Pool true to its roots in gaming.

The Visionary Leader Upfront

Reuven Cohen is a Co-founder and the Chief Executive Officer of Award Pool. He is a successful entrepreneur, founder, and thought leader in cloud computing, advisor, and instigator of tech and creativity.

“We are passionate about technology, marketing, NFT, and gaming. We are entrepreneurs, programmers, marketers, writers, artists, and innovators.”