Botify – Transforming Organic Search into Sustainable Revenue Growth Powerhouse for Enterprises

The Silicon Review

Running an enterprise can feel like playing Jenga—one wrong move or a shaky foundation could cause everything to fall apart. Managing such a complex business involves a lot of moving parts, from handling employees and multiple locations to overseeing warehousing, distribution, and supply chains. That’s where enterprise software, particularly ERP systems, comes in. These tools automate tasks, reduce errors, and cut costs by connecting various systems within a company. This streamlines workflows, ensuring that all departments work together efficiently. Designed to be flexible, enterprise software can also run on mobile devices, making it easy to adapt to the specific needs of each business.

Botify is an enterprise software company that's changing the game when it comes to how brands use organic search to drive traffic and boost revenue. With its unique data model, Botify provides clear, actionable insights and automates processes to deliver a complete SEO management solution. This enables customers to fully unlock the growth potential of their websites.

Botify serves over 500 top global brands across industries like e-commerce, travel, media, and publishing. Their impressive client list includes well-known names like Expedia, Macy’s, Farfetch, Marriott, L’Oréal, Crate & Barrel, Conde Nast, GitHub, Carvana, and The New York Times. They also work closely with leading tech and service providers like Salesforce Commerce Cloud, WordPress VIP, Google Cloud, and others.

As a fast-growing SaaS company backed by $82 million in venture capital, Botify has a global reach, with offices in New York, Seattle, Paris, London, and Singapore.

The Problem Botify Solves

The modernization of the Web has brought about new complexities. From the proliferation of content, to the growth of the technical Web (e.g. use of JavaScript), to the increase in multi-device formats, search engines are challenged to find the most important content on a website. In fact, on average, only half of an enterprise website is actually being found by search engines. Millions of dollars invested in content creation and web development are going to waste. Imagine if you could uncover the hidden ROI sitting in your site.

That’s where Botify comes in. The company helps its customers unleash the hidden potential of their digital presence to drive more profitable and sustainable revenue.

Botify Analytics

Data from every phase of the search process, from crawling to conversions, at your fingertips in record time. With this much data at your disposal, there’s nothing you can’t achieve. And with data-backed recommendations, you’re sure to get the buy-in you need.

SiteCrawler, part of the Botify Analytics suite, gives enterprise SEO teams the power to evaluate the structure and content of their websites just like a search engine — without those pesky crawl budget limitations. Their cloud-based crawler lets you perform the crawl you want, fast: up to 50 million URLs per crawl at a rate of 250 URLs crawled per second and 100 URLs rendered per second. And with the 1,000+ data points you’ll get back, there’s nothing you won’t know about your site.

LogAnalyzer, part of the Botify Analytics suite, helps you see how any search engine is crawling (or not) your digital assets — all within a platform built specifically for SEOs. It’s ideal for large enterprise websites in any industry, with the capacity to analyze up to 100 million search engine requests per day. Plus, LogAnalyzer is great for site migrations. If you’re moving domains, undergoing a redesign, or otherwise substantially changing your site, LogAnalyzer can help you see how search engines are adjusting to the change so you can monitor progress and catch any issues before they start to hurt your traffic.

RealKeywords, part of the Botify Analytics suite, is a keyword research and rank tracking tool based on real queries, impressions, position, and clicks. The solution bridges, for the first time, real user queries from the Google Search Console API with the most advanced technical SEO insights. Real searcher query data is powerful, but tying it to the rest of your SEO data is where the real magic happens. As part of the Botify Analytics suite, RealKeywords allows you to see, for the first time, how any technical SEO metric (they have 1,000+ of them!) is impacting your SERP performance.

Botify Intelligence

Save time, mitigate risk, and cut through complexity — that’s what SEOs get with Botify Intelligence. Drawing from your Botify Analytics data, Botify Intelligence helps SEOs not only protect the traffic they already have, but automatically surface which actions will help them grow it.

Go from “Where should I start?” to “Let’s get to work!” with the prioritized list of SEO actions. ActionBoard analyzes the thousands of metrics they know about your website to identify and prioritize the most important actions to take. No more manually combing through your data. Not only does ActionBoard save you time, but it gives you confidence. When you have the data to support that your project will have a positive impact on traffic and revenue, you’re sure to get the buy-in you need.

AlertPanel, Botify’s early warning system analyzes millions of data points daily, AlertPanel keeps you aware of everything that you need to know, and nothing you don’t. Embark on SEO projects with confidence, knowing, based on the data, that your changes will have a positive uplift in organic traffic — something your executives will love as well.

Botify Activation

Building an internal solution to fix this can take years and require resources you may not have on hand. Introducing SpeedWorkers, their advanced search experience manager, is the most effective way to ensure search engines find your website content properly. Accelerate full content indexation with SpeedWorkers by serving fully-rendered pages to search engines. Fully control your inventory, reduce site bloat, and remove uncertainty and volatility of search bot hits.

Adrien Menard | Co-Founder and CEO