Chops Consulting: The Unconventional “Nerds” Re-Engineering Small Business Mechanics from the Inside Out

In a typical small business, growth often creates a tangle of disconnected systems: marketing campaigns generate leads that vanish into a poorly configured CRM, while the operations team struggles with manual workflows, and the founder is left firefighting instead of strategizing. Chops Consulting entered this fragmented landscape with a clear, contrarian diagnosis: the problem isn’t a lack of specialized advice, but the absence of connective tissue between a company’s core functions. Founded by Celene Hoag, the firm rejects the siloed approach of traditional consultancies, positioning itself instead as an integrated “expert ops team” that unites operations, technology, and marketing under one roof. Their self-described team of “absolute geeks” operates with a singular mission: to ensure every system within a client’s business works as a coordinated team towards measurable goals.

The company’s methodology is born from a recognition that most business owners are experts in their craft, not in process engineering or software integration. Chops Consulting steps into this gap not as detached strategists, but as hands-on implementers who “get sh!t done.” Their process begins with a forensic “analysis” phase, conducting a SWOT examination and mapping existing workflows to identify costly bottlenecks, redundant tasks, and technological disconnects. This diagnostic rigor is the foundation for building a practical “roadmap” that prioritizes high-impact fixes and long-term systemic improvements, transforming overwhelming to-do lists into actionable, phased projects.

What truly differentiates Chops is its operational model and diverse team composition. Specialists with backgrounds in law firm management, manufacturing logistics, healthcare, and finance are deliberately recruited. This allows the firm to deploy consultants who understand the unique compliance, terminology, and workflow pressures of sectors from legal trades to real estate. This deep industry context, combined with a “proactive efficiency” mindset, enables the firm to customize solutions rather than apply generic templates, ensuring that new systems are adopted and sustained.

Revenue Generation through Tangible Outcome Delivery

Chops Consulting’s revenue model is built on delivering tangible, bottom-line results that clients can directly attribute to its interventions. The firm offers engagements ranging from discrete project work like selecting and implementing a new CRM to ongoing fractional COO services. This flexibility allows it to serve as a strategic partner for growth-stage companies and a surgical problem-solver for those with a single, critical bottleneck. Revenue is directly tied to solving client pain points that impede profitability, such as automating manual processes to reclaim billable hours or restructuring marketing funnels to improve lead conversion.

The firm’s integrated service offering creates multiple revenue streams within a single client relationship. A business initially seeking marketing help may later engage the operations team to streamline the lead management process those campaigns generate. This cross-disciplinary approach increases client lifetime value and reduces customer acquisition costs through referral and retention, as evidenced by its recognition in the Langley Chamber of Commerce Business Excellence Awards. By focusing on implementation, not just advice, Chops ensures its recommendations translate into real operational gains, justifying its fees through demonstrable ROI.

Competitive Differentiation in a Crowded Advisory Market

In a market saturated with business coaches and virtual assistants, Chops Consulting carves out a distinct niche by occupying the middle ground. It provides the high-level strategic thinking of a consultancy combined with the granular, hands-on execution typically associated with an in-house operations manager. This “strategy AND implementation” promise addresses a common client frustration: paying for advice that never gets operationalized.

The company’s “We Get Sh!t Done” core value is more than a slogan; it’s an operational mandate that shapes client interactions and project management. This results-oriented culture, led by women and showcased through a portfolio of diverse industry case studies, builds a reputation for reliability and pragmatism. Furthermore, its fully remote, Canada-wide operation allows it to attract top talent and serve clients nationally without geographic constraints, leveraging technology not just as a service offering but as the backbone of its own delivery model.

Building Client Capacity through Embedded Expertise

A key to Chops’ impact is its focus on building client capacity rather than fostering dependency. While the team handles complex implementations, the goal is to streamline and simplify systems for the client’s own team. Training and documentation are prioritized to ensure smooth handovers. This approach empowers clients, giving them the tools and understanding to maintain new efficiencies long after the consultants have stepped back.

This philosophy of empowerment extends to its service structure. By offering both comprehensive retainer relationships and fixed-scope projects, Chops meets businesses at their point of need, whether they require a full operational overhaul or simply expert bandwidth to tackle a deferred tech upgrade. This client-centric flexibility, underscored by a commitment to “end-to-end customer experience,” fosters trust and transforms clients into advocates, a critical driver of organic growth in the consulting field.

Redefining the Consultant’s Role in the SMB Ecosystem

The future of small and medium-sized business growth is inextricably linked to operational sophistication. As competition increases and technology evolves, the ability to seamlessly integrate marketing, customer management, and internal processes becomes a non-negotiable competitive advantage. Chops Consulting is positioned at the forefront of this shift, providing the multidisciplinary expertise that most SMBs cannot afford to hire in-house.

The firm’s challenge will be scaling its deeply personalized, hands-on model while preserving the quality and culture that define its success. However, its foundational principles hiring for diverse industry experience, prioritizing implementation, and measuring success by client outcomes provide a resilient framework for growth. By continuing to act as the operational connective tissue for ambitious businesses, Chops Consulting is redefining not just how consultants work, but how small businesses scale.

Celene Hoag, Founder & CEO

“We’re absolute geeks when it comes to every element of running a business. We haven’t just run companies, we’ve grown them, whipped them into shape, and turned them into money making machines where people love to work.”