CloudApp: Visual Communication for Every Team

Founded in 2010, CloudApp is an instant video and image sharing platform for professionals. It is the fastest way to capture and embed video, webcam, GIFs, screencasts and marked up images throughout business workflows (eg. software development, design, customer success, support, sales, and marketing).

The platform makes it super quick and easy to share with others, whether someone is a freelance designer, web developer, software engineer, customer service professional, or a startup founder. Every file a creator builds is safely and securely stored in the cloud, and accessible via CloudApp's native Mac and Windows Apps, or shareable on the web through unique, secure and password protected cl.ly short links.

Premium Solutions

CloudApp’s screen recorder makes it easy to collaborate across multifunctional teams through visual communication. From the smallest business customer, to the largest enterprise client, CloudApp simplifies the way teams work together.

With CloudApp, teams save time by explaining a task visually. People can save hours a day by simplifying how they explain and share. With HD screen recordings, videos, and GIFs, the team can quickly and easily respond to colleagues and customer queries by embedding visuals directly into productivity apps, collaboration tools, shared docs and even email.

CloudApp has powerful integrations with Atlassian JIRA, Slack, Trello, and Zendesk. Integrating with CloudApp, allows for faster collaboration with your team. Get straight to the point with a screen recording, provide clarity with an annotated screenshot, or explain your idea with a GIF. With CloudApp, showing versus telling is the easiest and fastest way to communicate.

The company is a lot more than any free snipping tool. With every snip, CloudApp creates a customized, secure link that’s easy to share and simple to edit. No more sensitive information getting caught in the wrong hands. A user can just snip, copy link and paste into an email – or into any other team communication platform like our favorite – Slack. If you want to add a password, the option is as simple as selecting setting (next to copy link) right before you paste.  When you download CloudApp, all snips are saved immediately to your desktop and web apps, so anything you want to “snip” is at your fingertips. No closing out of windows, no fumbling for a new screen. Just point, click and snip.

"CloudApp is part of my day to day work life! It is the fastest way to share. Period," said Maxime Prades, Director of Product, Zendesk.

Working with G2

G2 is a customer review site that focuses on solving issues of selecting business solutions by providing crowd-sourced reviews for free to anyone visiting their site. The company has connected with thousands of businesses and looks for opportunities to partner with the companies who live on its site.

The Sales team at G2.com is focusing on scaling their efforts to keep up with their new goals with new staff, reviews, and businesses added each day. With millions of visits to its site each month and opportunities to partner with brands – how do you increase your lead volume and shorten your Sales cycle without having to hire a new rep every week? Video has become a fast growing medium to help with sales enablement and personalization. G2.com (Formely G2 Crowd) reached out to CloudApp to help enable its sales force. G2 felt the value add of instant business communcations through shareaable GIFs, screen recordings, screen shots, and webcam paired with screen recorded videos would be a great way to scale and provide the personalized touch they are known for.

The G2 team saw an immediate benefit to enable their sales team with the CloudApp video platform to produce screenshots, annotated screenshots, GIFs, screen recordings, and webcam enabled personlaized videos. The G2 team has built over $7m in sales pipeline using personalized video pitches. They record quick videos to share with their prospects. The webcam enabled video creates an immediate personalized experience for various types of sales experience.

A video or GIF in an email for prospecting can cut through the email and sales pitch clutter. It can also add an always on approach to a company like G2 who is focused on expanding its salesforce globally and may need to have a look of 24/7 availability. So, not only do they grab people’s attention better than a regular email, but videos ‘sell even when they are not around’.

For sales - B2B sales cycles can be 4-9 months in length at a time on average across every business. A webcam enabled screen recording can provide a way to connect personally with a customer without needing to have a meeting. With CloudApp, G2 can now record a quick clip or a person talking to a contract or a white paper and send it along with the document to provide an additional connection point in a long cycle. They also use annotated screenshots to easily make a point and highlight important information.

About the Leader

Scott Smith, CEO

Before CloudApp, Scott spent three years at Facebook building ‘Workplace’, a workplace collaboration tool with over 3 million paid users as one of the founding team, and helped kickstart the business arm of the ‘Parse’ developer platform. Parse was a Y Combinator-backed startup that built a mobile technology platform that Facebook acquired in 2013 for $85m after raising a Series A. Before Parse, he was the 30th employee at bootstrapped and profitable New Hampshire tech company Dyn. Dyn was an infrastructure as a service company that built internet routing technology for the internet's biggest and fastest growing brands (Amazon, Twitter, Netflix). They raised a $38 million Series A, and was acquired by Oracle for $600m.

Scott has a BS in Economics from Brigham Young University and live in the California Bay Area with my wife and four kids.

"CloudApp has powerful integrations with Atlassian JIRA, Slack, Trello, and Zendesk. Integrating with CloudApp, allows for faster collaboration with your team."