Driving the Future of Investing: Inside DriveWealth’s Brokerage-as-a-Service Revolution

In the rapidly evolving financial landscape, DriveWealth stands out as a transformative force, reshaping how investing is accessed and experienced worldwide. As a global B2B financial technology platform, DriveWealth specializes in providing Brokerage-as-a-Service (BaaS), empowering banks, broker-dealers, asset managers, digital wallets, and consumer brands with the tools to deliver innovative investing and trading solutions. By leveraging DriveWealth’s advanced APIs, Partners can craft seamless, modern investing experiences that range from traditional workflows to pioneering features like rounding up everyday purchases into fractional share ownership. DriveWealth has a storied history of technological firsts, most notably as the pioneer of fractional share investing. This groundbreaking approach democratized access to the stock market, allowing even the smallest investors to partake in fractional ownership of high-value equities. Over the years, DriveWealth has expanded its platform to encompass a broad spectrum of investment options, including US equities, ETFs, mutual funds, fixed income, and options. This extensive range, combined with real-time account management and compliance capabilities, positions DriveWealth at the forefront of the fintech revolution.

At the heart of DriveWealth's mission is a belief in democratizing financial independence. By providing a robust API-based platform, DriveWealth empowers its Partners to offer their clients the ability to trade and invest directly from their mobile devices. This vision ensures that financial tools once reserved for the wealthy and well-connected are now accessible to anyone, anywhere. Through its innovative solutions, DriveWealth enables even the smallest investors to benefit from portfolio diversification and the power of long-term compounding.

Technology at the Core

DriveWealth’s API suite offers an unparalleled toolkit for building diverse investment experiences. Whether it’s traditional investment workflows or unique features like fractional share ownership, DriveWealth’s platform is designed for flexibility and extensibility. The platform supports the entire investment journey—from onboarding, account funding, and trading to digital statements and tax reporting—ensuring a smooth, intuitive user experience at every touchpoint. Central to DriveWealth’s success is its commitment to fostering strong Partner relationships. The Partner Services team plays a crucial role, acting as the bridge between DriveWealth’s platform and the unique needs of each Partner. By pairing Solutions Engineers with Partners at the outset, DriveWealth ensures a deep understanding of each Partner’s objectives, enabling tailored configurations that deliver swift and significant value.

DriveWealth’s approach to integration is both comprehensive and collaborative. Each Partner benefits from a customized integration plan, supported by dedicated assistance across technical and business domains. From initial design and testing to funding and launch, DriveWealth’s team works closely with Partners through regular meetings, dedicated communication channels, and robust developer documentation. Post-launch, DriveWealth continues to support its Partners with ongoing business assistance, technical enhancements, and compliance activities.

Leveraging Wall Street Capabilities

DriveWealth’s platform combines cutting-edge technology with resources traditionally available only to major financial institutions. This includes access to the NYSE trading floor, an equity finance desk for securities lending transactions, and supplemental liquidity that ensures price improvements and execution certainty. These capabilities provide DriveWealth’s Partners with a competitive edge, enabling them to offer sophisticated financial services to their clients.

Launching with Minimal Infrastructure

One of DriveWealth’s standout features is its API-driven, cloud-based platform, which allows Partners to integrate investment services with minimal infrastructure. This approach ensures that Partners can provide their clients with instant money movement and native investment experiences, making the transition from implementation to active investing as frictionless as possible.

Comprehensive API-Driven Brokerage-as-a-Service

DriveWealth’s BaaS platform is designed to support a wide array of financial services, including:

• Onboarding: Streamlined digital account opening, KYC, AML, and CIP verification.
• Account Management: Digital identity verification, instant funding mechanisms, and automated account transfer capabilities.
• Asset Servicing: Positions and cash reporting, corporate actions, reconciliations, and API event notifications.
• Investing: Fractional share execution, access to diverse asset classes, 24-hour trading, and dividend reinvestment.
• Reporting: Comprehensive statements, trade confirmations, tax reporting, and compliance with regulatory requirements.
• Support: Customized integration plans, strategic planning, and continuous support through product releases and co-development opportunities.

Dedicated to Partner Success

DriveWealth’s commitment to Partner success extends beyond initial integration. The company works shoulder-to-shoulder with its Partners from ideation through implementation, launch, and ongoing operations. This collaborative approach ensures that as new solutions are needed, DriveWealth is there to support and facilitate growth, helping Partners to elevate their business and enhance their clients’ experiences.

DriveWealth is more than a financial technology provider; it is a catalyst for change in the world of investing. By offering a comprehensive, API-driven Brokerage-as-a-Service platform, DriveWealth democratizes access to financial tools and empowers individuals worldwide to take control of their financial futures. As the company continues to innovate and expand, it remains committed to its vision of making investing accessible to everyone, reaffirming its position as a leader in the fintech industry.

Meet the leader behind the success of DriveWealth

Michael Blaugrund, Chief Executive Officer

Michael has served as the Chief Operating Officer for the New York Stock Exchange (NYSE), overseeing strategy and operations for the NYSE Group’s five equity exchanges and two options exchanges. Prior to the NYSE, he was the Director of Business Development at Tower Research Capital, where he was responsible for expanding the firm’s global market access and developing strategic assets. He also previously led US equity product strategy at NASDAQ and held product management roles at Thomson Reuters. He previously served on the boards of SIAC, the Options Clearing Corporation, and tZERO and currently serves as a director of NYSE National, Inc.

“DriveWealth believes that everyone should have the ability to control their financial future. We accomplish this by providing our B2B Partners with an API-based financial services technology platform that allows their clients around the world to trade and invest from their phone.”