The Silicon Review
Acxiom is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The business that became Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas. In 1988 it became Acxiom Corporation, and by 2012, the NY Times reported that the company had the world’s largest commercial database on consumers. The company was formed in 2018 when Acxiom Corporation spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies. The company has offices in the United States, Europe and Asia.
Acxiom provides anonymized customer data to marketers, allowing the delivery of more relevant ads to consumers, with more effective measurement. Acxiom's client base in the United States consists primarily of companies in the financial, insurance and investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit and government sectors.
Acxiom's headquarters is located in Conway, Arkansas, United States. The company has additional U.S. offices in Austin, Texas, Downer's Grove, Illinois and New York, New York. International offices are located in the United Kingdom, Germany, Poland, and China.
What They Do
Acxiom data sources include an impressive list of comprehensively vetted and trusted data sources. >1,000 consumer traits and details. >3,500 specific behavioral and propensity models- Online and offline insights. Acxiom is trusted by the world’s leading companies to provide the data foundation for some of the most sophisticated people-based campaigns imaginable. Acxiom data powers the highest degrees of personalization so your campaigns can resonate and engage audiences across all channels, incorporating traditional and digital behaviours at scale and with unparalleled accuracy.
Acxiom offers a wide range of service offerings to help brands, agencies, and their technology partners harness data to improve every customer interaction. Optimize the use of your data and marketing technology with a comprehensive and prioritized roadmap. Connect your martech and adtech systems for seamless marketing across email, direct mail, display, search, social, mobile, video, and more. You can drive marketing success with expert services to support ongoing management of your data environments for CRM, prospecting, and analytics. Maximize the value of your DMP, Campaign Management, Tag Management, and CDP technologies by leveraging Acxiom’s premier services to enable powerful people-based marketing strategies with digital management services.
Acxiom’s Global Data Ethics & Privacy Program makes the creative and innovative use of data for marketing and advertising sustainable. By fostering, promoting and enabling an ethical and responsible data-use culture, Acxiom helps brands use data to know their customers and make marketing relevant.
Meet the CEO Dennis D. Self
Dennis Self serves as Chief Executive Officer at Acxiom. In his role, Dennis provides strategic leadership to the teams that serve Acxiom’s clients, including marketing, sales and account management, partnerships, product management and client services. Previously, Dennis served as Senior Vice President for Acxiom’s Marketing Services Delivery and Operational Services organization and as Acxiom’s Chief Information Officer. Additionally, he held various positions at Gilead Sciences, Electronic Arts and HP, and worked as a strategy consultant for Andersen Consulting, A.T. Kearney and Deloitte Consulting. Dennis holds a bachelor’s degree in management information systems from Old Dominion University and an MBA from the University of Chicago. He lives in the Chicago area.