Fueled – Transforming Businesses by Generating Ideas, Building Products, and Accelerating Growth

The term “digital transformation” has been thrown around a lot, particularly in the past decade. Digital transformation does not happen overnight. It is a journey that may take months or years, and it will continue to change as technology, people, and processes evolve. To build momentum for digital business transformation, senior executives and human resources need to introduce digital transformation strategies and technology partners that encourage employee buy-in. Digital transformation spend will be dedicated primarily to the right technology, which includes an agile IT environment and training. Many companies begin by investing in a CRM system and business technology that keeps the organization connected to the internet. The next steps will involve gaining the right mix of talent and digital transformation projects, enabling employees and business units to leverage technology and new processes with confidence.

Fueled is an award-winning digital transformation agency servicing a range of unicorn startups, global brands, and Fortune 500 companies. They strategize, design, and develop user-facing technology that wins in the marketplace. With the capabilities of an international agency and the ethos of a startup, Fueled builds uniquely innovative products that delight users and drive value for their clients. Their team consists of the types of hackers and rule-breakers typically found at startups instead of agencies, dev shops, or design studios. Awards include Apple’s App of The Year award for their work on Warby Parker and a Webby Award for their work with Barneys. They have recently worked with Compass, MGM Resorts, Estee Lauder, Rite Aid, Tony Robbins, The Wall Street Journal, and The New York Times.

Perks and Benefits At Fueled      

At Fueled, they are committed to giving all of their team members - no matter where they are located across the globe - access to the opportunities and resources they need to thrive and reach their potential. Their offerings and policies consistently evolve based on what is important to their team, and demonstrate that they are committed to the employees’ entire identities, not just their work selves. As a product-driven company, They are leading the industry by promoting and encouraging a globally diverse workforce in order to ensure inclusion for the products they create. Since the employees are distributed all over the world and come from a variety of backgrounds and cultures, every person brings a unique perspective to the table and helps us build better, more inclusive products. They are forced to challenge their own assumptions when more perspectives are included, and to consider the lived experiences of a diverse population. Nearly all of the women in senior leadership roles were promoted from within. The company has also made targeted outreach efforts across departments to increase gender diversity. For example, the Design Department has grown from 8% to 18% female over the past two years. On the Web Engineering Team, representation of women has increased from 10% to 17% over that same time period.

Growth Marketing

Growth maximizes the ROI on digital products. Their lose partnerships with a range of vendors enable us to optimize user experiences, increase retention, drive revenue, and maximize customer lifetime value. The strongest marketing operations are tightly integrated with product teams, enabling seamless coordination between feature development, integration of marketing tools and services, and building strong cycles of users who download and then continue using a product. Each department’s roles & responsibilities per tier and level are published and shared with its team members, so that everyone is aware of the expectations and criteria for advancement in both compensation and title. These guidelines aim to ensure pay equity for each role within each location, and remove as much bias or subjectivity as possible from decisions around compensation and promotions.

The Master Mind behind the Success of Fueled

Aubryn Thompson is the Managing Director of Fueled. She has worked with digital agencies since the birth of the iPhone. After running digital for a Denver agency, she came to Fueled in 2012 as the first Product & Account Director. While at Fueled, she was instrumental in the expansion of the company's team, clients and process. Later, she went on to manage other digital agencies as well as organize a group of project-based freelancers. She has returned to Fueled as the Managing Director, a reunion both parties are excited about. Aubryn believes collaboration, retention and pro-active communication are keys to success.

"We are proud of our progress thus far, but we are continuing efforts to make this representation more equitable across the board."