Full Harvest – Empowering sustainability at the root level with the produce business marketplace for all grades
The Silicon Review
“We are the only business-to-business online marketplace connecting farmers with commercial produce buyers to purchase produce of all grades, including an expertise on surplus and off-grade produce.”
Full Harvest is a B2B platform connecting large farms to food businesses to sell significantly discounted, yet perfectly good surplus and imperfectly shaped produce that would have otherwise gone to waste. Approx. 20 billion pounds of produce go to waste in the U.S. annually simply because they are not perfectly shaped for strict retailer standards. Full Harvest aims to solve this problem by creating a marketplace for this unutilized edible and delicious produce. Full Harvest helps growers get the most out of a harvest and food companies save money by bringing farm excess to market.
One-fourth of all edible produce is wasted on farms in the U.S. because of a disaggregated supply chain that has historically been offline. For a perishable product like produce, this means that some produce, especially surplus and imperfect, cannot find ways to market in a timely enough manners. Full Harvest is working to solve this problem with the first online business-to-business (B2B) marketplace for all produce, including surplus and imperfect, connecting farmers to commercial produce buyers.
The Full Harvest Verified Rescued Produce® Seal
The Full Harvest Verified Rescued Produce® seal provides a simple and clear way to communicate that the produce used in making innovative, sustainable products would have otherwise gone to waste. As part of Full Harvest’s third-party verification system, the Full Harvest seal allows food and beverage brands to showcase how their purchasing of rescued produce is helping to create new revenue opportunities for farmers, reduce food waste, water use, and CO2 emissions.
Often the perfectly delicious produce that farmers grow never makes it off of the farm. There are two primary reasons why on-farm produce is wasted:
But not all surplus and imperfect produce is actually Verified Rescued™. To fully know whether or not produce is rescued, it requires an audit and verification process. That’s where Full Harvest can help. Full Harvest Verified Rescued Produce® is defined as produce or harvest byproduct that:
How it Works:
Fighting Climate Change with Imperfect Produce
While cars and cows are often recognized as large contributors to climate change, it is actually food waste that is the single largest contributor of greenhouse gas emissions, according to Project Drawdown. Growing food requires water, energy and inputs like fertilizer that all have an environmental footprint. When food is grown, but never harvested or consumed, all of the water and resources associated with this growing are wasted. The good news is that Full Harvest can all help solve this by purchasing products made with Full Harvest Verified Rescued Produce®.
Full Harvest is solving the $2.6 trillion food waste problem through technology and innovation. They are the only business-to-business online marketplace connecting farmers with commercial produce buyers to purchase produce of all grades, including an expertise on surplus and off-grade produce. Their mission is to create a world with 100% ‘full harvests’ in order to reduce climate change and deliver incremental revenue to farmers. Additionally, through their Innovation Services, they partner with brands on their efforts to create new sustainable CPG products to meet consumer demand for sustainable products. A win-win-win for food companies, farmers, and the planet.
Full Harvest Rescues Lemons
With the introduction of the first yogurt using Full Harvest Verified Rescued fruit, Two Good’s ‘Good Save’ line is tackling food waste and supporting farmers economically. The Meyer Lemons in Two Good ‘Good Save’ would otherwise have been wasted due to overproduction, a lack of secondary markets for the farmer, or cosmetic blemishes. The initial offering features Meyer Lemons that are 100% verified rescued, with plans to launch additional flavors in 2021 and beyond.
“With the launch of the Two Good ‘Good Save’ line in partnership with Full Harvest, Danone North America is at the forefront of the food waste reduction movement and is helping farmers get the most from their harvests,” said Christine Moseley, Founder and CEO of Full Harvest. “We’re thrilled to help Two Good make a great tasting product by creating a sustainable and resilient supply chain made of Full Harvest Verified RescuedTM Meyer lemons.”
In the United States, one-quarter of edible produce gets wasted at the farm level, contributing to a global food waste problem that the United Nations estimates totals $218B annually. More, a recently updated report by Project Drawdown found that reducing food waste is the number one, most impactful solution to keeping the Earth below two degrees Celsius. Full Harvest is focused on rescuing the billions of pounds of imperfect and surplus produce that go to waste at the farm level each year. Full Harvest works directly with farmers to identify produce that will go to waste, and to connect those farmers with food and beverage company buyers on its digital marketplace. The end result: less waste, more nutritious food going to consumers, and more economic opportunity for farmers.
Full Harvest also helps food and beverage companies create innovative and sustainable products by developing scalable supply chains made of Verified RescuedTM produce. As part of these innovation services, Full Harvest provides independent, third party verification and a seal that the produce a customer sources from farms would otherwise have gone to waste - in other words, ‘Verified Rescued™.’ “As a purpose-led brand committed to the well-being of our planet and its people, Two Good knows food waste was a problem across the industry that could not be ignored. By rescuing fruit that would have been otherwise wasted and creating this innovation, we are taking purpose a step further by building an even more sustainable business model while also prioritizing the planet,” shared Surbhi Martin, Vice President of Marketing at Danone North America. “Alongside our partners at Full Harvest, our team pledged to make a positive impact on food waste with the introduction of our Good Save product - a commitment to our planet and communities that is underscored by donating 100% of profits during Earth Week in April of this year to food rescue organizations City Harvest and We Don’t Waste, and launching the industry’s first one-for-one model with our One Cup, Less Hunger program this fall.”
Two Good Greek Lowfat Yogurt is part of the world's largest Certified B Corporation, Danone North America, and recognizes that food waste plays a critical role in our collective relationship with the climate and our stewardship of the planet. Good Save is continuing the brand’s effort to lead with acts, not ads. Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. Danone North America was formed as a Public Benefit Corporation in 2017 to nourish people, communities and the world through its diverse portfolio of healthful dairy- and plant-based products, coffee creamers and beverages. Its portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, Danonino®, Danone®, Horizon Organic® premium dairy products, International Delight® coffee creamers and iced coffee, Light & Fit®, Oikos® Greek yogurt, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Two Good™ Greek Lowfat Yogurt, Vega® and Wallaby® Organic. The mission of the Company is to bring health through food to as many people as possible.
Christine Moseley | Founder & CEO
Christine Moseley is an entrepreneur at heart since 17; she has founded several start-ups throughout her life, starting with a music education non-profit, Musical Empowerment, which is still growing nationally almost 20 years later.
Diverse experience at both Fortune 100 companies (Maersk, P&G) and high-growth start-ups across operations, business development and marketing has allowed Christine to help significantly grow food-related businesses. In her last position, she assisted Organic Avenue, a NYC healthy food + juice start-up, in doubling in size within a year as Head of Strategic Projects and Business Development.
Having always worked at companies that were #1 in their industry or market, Ms. Moseley has 10+ years of experience learning what it takes to be the best in a market. At Maersk, the #1 global supply chain company, she gained best practice operations experience and at P&G, #1 globally in marketing, Christine honed my marketing strategies.
Christine founded Full Harvest as she is passionate about digitizing the global produce supply chain while reducing food waste.
Ms. Moseley holds a MBA degree from the prestigious Wharton University.
Her specialties include: Entrepreneurship, Operations, Strategy, Optimization, Business Development, Negotiations, Cross-functional Management, Marketing, and Project Management.