Gershon Consulting: Turning Global Innovation into American Revenue

For more than two decades, Olivier Attia sat in the CEO chair of venture-backed tech companies, raising nine-digit rounds and commercializing breakthrough products—including the mobile barcode-scanning technology every smartphone camera now recognizes. Early stints at PwC drilled client-service excellence into his DNA, while Atos taught him to think far outside any box. Yet on the CES 2013 show floor three European founders stopped him with the same plea: “Can you open doors for us in America?”

Attia realized every successful venture must excel at creating, managing, and sales, and that sales bankroll the other two. He was also aware of the harsh consequences of making mistakes in the United States: squandering money on unsuitable prospects can lead to rapid word-of-mouth spread. Rather than accept another CEO post, he founded Gershon Consulting in New York City to give foreign innovators what they lacked most—a battle-tested U.S. revenue engine capable of landing quick wins before competitors even notice. Today, the firm has guided more than 250 scale-ups into America’s complex but lucrative market.

A Digital-First Growth Partner, Not Another Big-Four Clone

Although “consulting” sits in the name, Gershon operates like a next-generation digital-marketing agency super-charged with management-consulting DNA. Strategy only matters when it triggers action: LinkedIn ABM ads launched before lunch, nurture sequences rewritten by dinner, investor briefings booked the next morning. If a new AI agent drops Monday, the team is testing it Tuesday and rolling it into client campaigns Friday—days, not weeks or months.

Complex enterprise sales are indeed complex, so chasing every logo is pointless. Gershon hunts where urgency, budget, and competitive whitespace overlap, delivering low-hanging-fruit deals that prove traction, fund bigger swings, and shorten board-level decisions.

The 360° Growth Engine

Every engagement plugs into three fully integrated pillars:

• Promote – A content studio of ex-journalists, product marketers, and professional writers turns dense IP into buyer-ready assets: 90-second explainers, “why-now” white papers, snack-size social clips. Each item is scored for conversion, not vanity metrics.
  
  
• Network – Attia’s 30,000-plus Rolodex of VCs, Fortune 100 budget holders, trade-show organizers, and family-office principals creates micro-moment collisions that outflank months of cold outreach.
  
  
• Engage – An AI campaign co-pilot ingests LinkedIn reactions, website pings, and conference badge scans in real time, then tweaks subject lines, offers, and retargeting budgets on the fly.
  
  

Because all three streams pour into a single data lake, a Monday pricing objection can rewrite Thursday’s social-ad copy, and a breakout LinkedIn hook can slide into Friday’s investor deck. The feedback loop compresses deal cycles by 30–40 percent, turning eighteen-month slogs into nine-week sprints.

Market Research That Fights on the Front Line

Slideware is banned. Gershon’s Market Intelligence & Activation team runs discovery as if it were launching the product itself:

• Exactly where the first ten customers sit—by organization, title, and budget cycle.
  
  
• Where competitors over-price or under-serve.
  
  
• Which pains carry spend this quarter.

Insights land in a twenty-page Decision Map whose every bullet ends with a task.

Quick-Win Playbook

Gershon breaks monolithic enterprise accounts into digestible entry points:

Beachhead use-case—one “hair-on-fire” pain the buyer will pay to fix inside ninety days, with measurable ROI the board can celebrate and brag about immediately.

Champion ally—the stakeholder whose personal KPI depends on that fix.

Pilot, then prove—a paid pilot with success tied to dollars saved or revenue gained, rolling into a multiyear contract once targets hit.

Case Study: Biotech Scale-Up – 1,141 Leads and New Revenue Channels

A European biotech platform needed traction without the life-science lag. Over three years Gershon:

• Distilled dense assay data into clinic-ready decks and 30-second animations for CRO and lab executives.
  
  
• Slotted the CEO into invite-only BIO International and JP Morgan Week roundtables.
  
  
• Ran multichannel sequences to 20 000 life-science contacts—AI scored “hot” leads and SDRs followed up within two hours.

Result: 1,141 qualified leads, new pharma customers, two strategic partnerships, and a joint-venture R-and-D lab with a U.S. CRO. America is now the biotech’s fastest-growing region—achieved without a single brick-and-mortar office.

Fail-Fast Culture: Test, Measure, Swap, Repeat

The United States rewards speed and punishes hesitation. Every campaign metric is graded red-yellow-green each week; anything yellow for two sprints is rebuilt or replaced. When OpenAI’s newest agent framework dropped, Gershon auto-generated fresh email variants within seventy-two hours, lifting demo bookings another four points. Tools that under-deliver twice are gone. Clients ride the bleeding edge without footing the R&D bill.

Coaching the Next Wave

Attia spends several days each quarter inside SOSA, Techstars, NUMA, and Founder Institute cohorts leading “Sales, Create, and Manage: The Trichotomy of Scale.” Founders practice defending price against a Fortune 50 procurement officer, mapping land-and-expand paths, and locking pilot success criteria in a single meeting. Alumni report shorter B2B cycles and stronger Series-A term sheets—proof that elite enterprise selling can be taught when the teacher still closes deals weekly.

The Man Behind the Mission

Fluent in three languages and holding U.S. and French citizenships, Olivier Attia personifies the cross-border founder he serves. He has sponsored over 100 visa petitions, and was named one of The Silicon Review’s “Global Best Companies to Watch” leaders for 2025. Despite a packed travel roster, you will still find him leading discovery calls—proof the sales-first culture starts at the top.

Ready to Turn Complex Sales into Quick Wins?

Whether you are a German SaaS disruptor eyeing Manhattan skyscrapers or a Singapore med-tech pioneer navigating FDA Class II hurdles, Gershon Consulting offers the straightest line between ambition and U.S. revenue. One contract, one integrated team, and a relentless focus on low-hanging-fruit deals convert opportunity into purchase orders—now, not next year.

Fast Facts

Company              Gershon Consulting (founded 2013)

HQ                      New York City

Core Pillars          Promote • Network • Engage

Clients Served   250+ foreign growth companies

Specialties          U.S. go-to-market, revenue acceleration, digital marketing, immigration plans

Contact              olivier@gershonconsulting.com • www.gershonconsulting.com

With Gershon Consulting beside you, the word SALE stops being an aspiration and becomes your fastest-growing line on the income statement—delivered at American speed.