Incognia – Privacy-First Innovator in Location Technology, Enabling Frictionless Zero-Factor Authentication for Mobile

As consumers increasingly adopt digital technology, the data they generate create both an opportunity for enterprises to improve their consumer engagement and a responsibility to keep consumer data safe. These data, including location-tracking and other kinds of personally identifiable information, are immensely valuable to companies: many organizations, for example, use data to better understand the consumer’s pain points and unmet needs.

Incognia is one such privacy-first location identity company that provides frictionless mobile authentication to banks, fintech and mCommerce companies, for increased mobile revenue and lower fraud losses. Incognia’s award-winning technology uses location signals and motion sensors to silently recognize trusted users based on their unique behavior patterns and are a key enabler for zero-factor authentication. Deployed in over 100 million devices, Incognia delivers a highly precise risk signal with extremely low false positive rates. Companies with mobile apps and connected devices use Incognia to deliver secure frictionless experiences through adaptive authentication, private location context aware services, frictionless user ID verification, background authentication, risk assessment and fraud detection, all while protecting user privacy.

Leveraging Privacy-First Location Tracking Products

Zero‑Factor Authentication: For consumer mobile apps, the future lies in frictionless security. This means the elimination of authentication factors that create additional friction for users. Users want more security but not more friction. Today’s authentication options, including one-time passwords (OTPs), authentication apps, and security keys create friction that users resist. High friction authentication also creates additional support cost. Zero-factor authentication offers mobile users more security with zero friction. Working silently in the background, Incognia's zero-factor authentication solution makes use of network, location and device signals to distinguish trusted users from fraudsters and prevent account takeover. Incognia offers frictionless rule-based evaluation of network, location and device signals to deliver a highly accurate risk assessment, protecting the complete in-app journey without any action required by the user.

Incognia Location Technology: Incognia’s award-winning location technology is highly resistant to location spoofing and offers superior location precision for accurate fraud detection on mobile with very low false-positive rates. Incognia uses network, location, and device intelligence data to silently recognize trusted users based on their unique behavior patterns. Incognia’s proprietary location technology was developed over the past nine years and is deployed as a mobile SDK that is embedded in a mobile application and collects anonymous location sensor data from the mobile device. Incognia’s location technology uses data from not only GPS, but also WiFi, cellular and Bluetooth sensors, which makes it highly effective at detecting location spoofing, unlike fraud detection based on IP and GPS alone.

Privacy First Design: With the widespread use of location technology by apps, they are becoming increasingly accustomed to the benefits of location-based services, including real-time navigation, ride hailing, and food-delivery. Google Maps, Uber and GrubHub are just some of the go-to apps that are making their lives easier and more convenient. But collecting, storing and working with location data raises important considerations regarding user privacy that need to be addressed. If collected and stored irresponsibly, location data can reveal a person's real world identity and behavior. When location datasets fall into the wrong hands and are linked with personally identifiable information (PII), either from internal or external data sources, user privacy can easily be compromised. This is why Incognia takes a privacy-first approach to location.

Compliance with Data Security & Privacy: Incognia is committed to meeting the highest global standards in privacy and security. The company is certified compliant with SOC 2 Type II requirements. Systems and Organization Controls (SOC) Reports are examined by third parties that certify Incognia's compliance. An independent auditor has certified that Incognia complies with the requirements. It is not only compliant with global international privacy standards, but also they take a privacy-first approach to their product design, demonstrating its commitment to taking privacy to the next level. Like a fingerprint, a person’s movements through the world are unique. The company has created a way to use this location behavior to create a unique anonymous identity that provides a balance between privacy and security. They call this private location awareness.

The Leader Upfront

André Ferraz is the Founder and Chief Executive Officer of Incognia. He was listed in the Forbes 30 under 30. André studied Computer Science at Universidade Federal de Pernambuco (UFPE), Stanford and Harvard executive programs.

“At Incognia we have created a ubiquitous private identity based on location behavior that enables a personalized frictionless experience with mobile apps and connected devices.”