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30 Best CEOs of the Year 2023

John Pitman, CEO of Krunchbox: A relentless leader passionate about helping vendors from all retail segments, to achieve sustainable competitive advantage through leveraging data


Recent years have seen the rise of a new sector in business-to-business (B2B) operations: software as a service (SaaS) companies. These companies offer specialized software to their clients — by integrating their technology into existing operations through means such as APIs via the internet. Retail operations are among some of the most frequent consumers of B2B services, including SaaS. Consumer-facing businesses, particularly those with e-commerce options, have several moving parts in their operations that create the overall consumer experience, including the transaction system, an online storefront, product examples, and more. All of these can be made better by SaaS companies.

Krunchbox is global SaaS company that has rapidly establishing a reputation for helping retail product suppliers achieve a significant competitive advantage. It aggregates and cleans POS data for retail suppliers, then transforms it into an analytics platform that provides insights and helps make better decisions to drive sales and optimize inventory. The company automates the collection of your POS Data from any source or format including Spreadsheets, EDI, and Retailer Portals. With more than 15 years of experience handling and cleansing POS data, Krunchbox understands the challenges with the perspective of deep domain expertise. It is currently processing weekly data from over 200 major retailers globally. All the data collected is available to analyze for insights with reports and dashboards in the Krunchbox platform. Krunchbox identifies the insights and appropriate actions that can’t be found on a spreadsheet, allowing you to deliver data backed suggestions to retail partners.

Powerful Retail Analytics Software

Krunchbox is a simple-to-use, cloud-based business intelligence tool designed specifically for suppliers to help them collaborate with their retailers around point-of-sale scan data and make more effective inventory decisions to drive sales. Krunchbox makes a powerful point-of-sale analytics software for wholesalers that optimizes inventory, increases collaboration between both internal and external team members, and drives incremental sales. But they are more than just a software company—they focus on building and maintaining quality relationships with their clients through exceptional customer service. From set up and troubleshooting to ongoing consultancy, they help clients make inventory decisions that maximize sales. The company helps retail suppliers analyze electronic point-of-sale (POS) data in order to optimize inventory and drive incremental sales. They fetch your POS data from multiple sources and normalize the data so that you can slice and dice across channels, between retailers, and within a specific retailer — right down to the store or article level. Place the right amount of stock in the right stores at the right time. As an exception-based platform, Krunchbox helps allocate resources wisely and maximize the efficiency of your supply chain.

Krunchbox illuminates opportunities that can be slow to uncover with traditional spreadsheet analysis. Quickly see how you need to adjust your inventory in order to optimize sales and increase your bottom line. Understand how your products are performing in every location and gain insight from Krunchbox dashboards, reports and more. Krunchbox helps you head into buyer meetings with the knowledge you need to make impactful decisions that increase sales for both you and your retailers. Quadrant analysis, built-in dashboards and real-time alerts let you swiftly make decisions that can change the course of your business. With Krunchbox, your time to action goes from two weeks to two minutes. Out-of-stocks can be detrimental if you don't have measures in place to help you anticipate them. Krunchbox keeps you fully aware of how well your products are performing in each market so that you can anticipate stockouts and take action before they harm your profit.

John Pitman | Co-founder and CEO

Graduating from Cambridge with a degree in Biological Anthropology, life took the first of many twists, and John Pitman spent the next six years with The Dow Chemical Company. After completing an MBA at IMD in Switzerland, the next twist landed him at Coca-Cola Amatil in Sydney, Australia, where he spent four years as Head of Commercial Planning. In 2000, he joined the Sydney based News Corporation- Softbank vehicle, “e-Ventures”, as Chief Operating Officer. John then took on the role of Managing Director at a privately owned accessories wholesale business, where he remained for 12 years. It was during this time that he and his business partner first conceived the concept of utilizing Point of Sale data to drive incremental growth in a wholesale business, and the Krunchbox model was born. John is passionate about data visualization and collaboration. When he is not krunching data, John has an alter ego as a professional musician, and has been a Board Member of a number of prominent Australian Arts companies.

"Established in 2006, we've earned the respect of many large retailers around the world who have acknowledged our company's achievement in retail data management."