Purpose-driven AsiaOne is making its mark on the global stage, eyeing further expansion

“AsiaOne has organized 18 Gala Business Networking Summits over the last eight years with over 5,000 awardees from the Indian subcontinent, Asia, GCC, and Africa. And 10,000 pages of original content have been created”

The foundation of AsiaOne was laid on the premise of promoting success sagas of Asian brands and leaders throughout the world. The magazine’s primary agenda is to counter the perception that western brands and leaders are superior to their Asian counterparts by showcasing the significant contribution of Asian brands and leaders to the society and economy of Asia in particular and the world in general.

Today, AsiaOne is renowned as an international media house and the only Business & News magazine with presence in more than 16 countries in Asia, the Middle East, and Africa. AsiaOne Media has pioneered the research-based listing of brands and leaders and supplements its listings with national and international business and social summits and award functions. The entire process of listing is based on our scientific research methodology and is thoroughly scrutinized by eminent jury members from various sectors, including technology, business, education, and research.

The magazine has been promoting some of the greatest leaders of the world through its several prestigious mediums, including magazine, coffee table book, television broadcast, various websites, and via Android and iOS Apps.

AsiaOne is headquartered in New Delhi, India, with representative offices in Dubai (UAE) and Singapore.

The Silicon Review reached out to Mr. Rajat Shukal, Global Head and Principal Partner at AsiaOneMedia Group, and here’s what he had to say.

Interview Highlights

Q. What makes – and keeps – AsiaOne relevant?

During the pandemic, AsiaOne successfully turned adversity into opportunity and made a swift transition from print to broadcast to expand the coverage and promotion of its clients in Asia, the Middle East, Africa, and eventually the Americas. To date, we have broadcasted over 50 monthly episodes at six leading business and news channels: ET NOW, ZEE TV MENA, ZEE TV APAC, ZEE TV USA, ZEE TV CANADA, and CNBC AFRICA. The series has earned the unique distinction of being the ‘Most Broadcasted Business Brands and Leaders TV Series 2020-21 and 2021-22’ with a viewership of over 64 million viewers in 81 countries and was honoured twice in a row by World Book of Records, UK in 2021 and 2022. The series showcases a unique mix of the greatest leaders from varied spheres, including the union government (India) ministers, business and social leaders, change-makers, and celebrities from cinema and sports. 

Moreover, AsiaOne has organized 18 Gala Business Networking Summits over the last eight years with over 5,000 awardees from the Indian subcontinent, Asia, GCC, and Africa. These international summits were held in London, Dubai, Abu Dhabi, Mumbai, Singapore, New Delhi, and Bangkok, with the presence of several top diplomatic and government dignitaries and public figures from all over the world.

Q. What strategies did AsiaOne implement to build a culture of trust and communication internally? How did this culture impact the publication’s relationship with audiences over the years?

AsiaOne believes in keeping the channel of communication open for all its employees and partners. The management at AsiaOne has built a culture of credibility by meeting the expectations of employees, time and again. Their professional growth is appreciated and rewarded, and their ideas are given due consideration in the decision-making process. All employees are treated fairly, regardless of their position within the organization.

As employees are treated fairly, they stay focused and excel in providing a worthwhile customer service experience to the clients. As a result, clients look forward to collaborating with AsiaOne recurrently and being featured in its publications and broadcasted on its TV series.

Q. In what countries are your audiences? Will AsiaOne be expanding, bringing on any new issues that we should be aware of?

As I already mentioned above, we have audiences in 81 countries of the world as our TV series reaches 64 million viewers in the Indian subcontinent, Asia-Pacific, the Middle East, Africa, and the Americas. Yes, AsiaOne plans to expand its reach in Europe in the times to come.

Q. Can you introduce us to the issues AsiaOne currently publishes?

Besides brand and leader features of global business leaders, AsiaOne covers global news and stories of national and international importance. For instance, in our latest issue, we covered the ‘Economic Impact of the COVID-19 Pandemic on the World’ and how Russia-Ukraine war is casting an adverse effect on the economics of the world. The highlight of the issue, which has been garnering popularity from all quarters, was our feature on ‘Celebrating 75 Years of India’s Independence.’ We also do country features along with the feature of the respective Diplomats.

“To date, we have broadcasted over 50 monthly episodes with 50 repeat episodes, which means over 3000 minutes of content at six leading business and news channels: ET NOW, ZEE TV MENA, ZEE TV APAC, ZEE TV USA, ZEE TV CANADA, and CNBC AFRICA.”

“We have audiences in 81 countries of the world as our TV series reaches 64 million viewers in the Indian subcontinent, Asia-Pacific, the Middle East, Africa, and the Americas.”