Backona: Revolutionizing Data Collection and Analytics for the Modern Age

In today's data-driven world, businesses are empowered by the insights they can gather from their digital interactions. Knowing the right information can make the difference between success and failure. Enter Backona, a company that has set out to simplify the complex world of data collection and analysis, ensuring that decision-makers have access to the precise insights they need to fuel their growth.

Founded by David Patrykowski, Backona combines his expertise in digital marketing with the technical brilliance of Piotr Donica, a veteran in the IT industry. Together, they have created a platform that seamlessly integrates with tools like Google Analytics, allowing businesses to tap into the full potential of their data with ease.

A Vision Brought to Life

The story of Backona begins with a simple but powerful vision: to provide businesses with comprehensive, precise data collection and analysis tools that allow them to optimize performance and make informed decisions. This vision was the brainchild of David Patrykowski, who serves as Backona’s CEO, Founder, and Marketing Director, and Piotr Donica, who co-founded the company and brought his vast experience in IT to the table.

David’s 13-year career in digital marketing laid the foundation for his deep understanding of how critical data is to modern marketing strategies. Known for his analytical approach, David’s ability to turn data into actionable insights has helped Backona build a service that not only gathers data but helps businesses leverage it to maximize returns. His passion for customer satisfaction shapes the company’s ethos of delivering tailored solutions for each client.

On the other side of the leadership spectrum is Piotr Donica, who has spent more than two decades in the IT industry, solving complex problems across international teams. His creation of Clever Analytics, Backona’s core analytical platform, revolutionized how data is collected, processed, and presented. Piotr’s technical leadership is a key pillar that allows Backona to remain at the cutting edge of data analytics.

Empowering Businesses with Data

Backona’s mission is simple: to empower businesses with the insights they need to make smarter decisions. At its heart, the platform simplifies the process of data collection, analysis, and reporting, allowing businesses of all sizes to understand and act on the information at their disposal.

One of Backona’s standout features is its seamless integration with Google Analytics, especially the newer GA4 (Google Analytics 4), which is quickly becoming a standard tool for marketers and businesses alike. Backona’s GA4 integration allows users to quickly access vital insights into website performance, user behavior, and marketing campaign effectiveness, all without requiring a deep understanding of the platform’s intricacies.

David Patrykowski explains: "Our goal with Backona is to remove the technical barriers that can prevent businesses from fully utilizing their data. By offering tools that integrate seamlessly with platforms like Google Analytics, we allow our clients to maximize their ROI and make decisions backed by clear, accurate data."

GA4 Setup and Optimization: A Strategic Asset

Backona’s expertise in Google Analytics 4 is one of the core offerings that sets it apart. With the new GA4 system being adopted by more and more businesses, Backona positions itself as a key player in GA4 setup and optimization, ensuring that companies can leverage the full potential of this tool.

The company offers a complimentary Google Analytics assessment, helping businesses audit their current setup and identify areas for improvement. Backona then works with clients to install GA4 tracking codes, configure events and conversions, and set up goals to ensure thorough data collection. This personalized setup allows businesses to gain a competitive edge by making data-driven decisions that improve efficiency and profitability.

As Piotr Donica explains, “The proper configuration of Google Analytics is crucial for businesses to get the insights they need. At Backona, we not only ensure accurate data collection but also highlight profitable marketing channels and identify opportunities for improvement.”

Use Cases that Drive Results

Backona’s platform is highly versatile, serving a wide range of industries with various use cases. For example, businesses can use Backona for multi-device user behavior tracking, allowing them to understand how users interact with their content across different platforms. This insight is invaluable for optimizing user experience and enhancing overall performance.

Another popular use case is customer segmentation, where Backona helps businesses identify and target their most valuable customers. This allows for more effective marketing strategies, leading to higher customer retention and better ROI.

In addition to these, Backona provides solutions for website impact measurement, ensuring that any changes made to a website are thoroughly evaluated to meet business goals. Whether it’s measuring conversions, tracking e-commerce performance, or optimizing marketing campaigns, Backona’s tools provide businesses with the insights they need to grow.

Looking Ahead: The Future of Data Collection

Backona is more than just a data collection platform—it is a partner in business growth. As companies increasingly rely on data to guide their strategies, Backona is well-positioned to lead the charge in providing comprehensive, accurate, and actionable insights.

David Patrykowski and Piotr Donica’s vision for the company is rooted in their shared passion for data and technology. They have built a team that is not only technically proficient but also dedicated to delivering excellent service to every client.

“We’re not just helping businesses collect data,” says David. “We’re helping them understand it, act on it, and ultimately grow through it.”

In an age where data is power, Backona is giving businesses the tools they need to harness that power and achieve new levels of success.

David Patrykowski, Founder, CEO, and Marketing Director

“The proper configuration of Google Analytics is crucial for businesses to get the insights they need. At Backona, we not only ensure accurate data collection but also highlight profitable marketing channels and identify opportunities for improvement.”