“Xerjoff combines Italian creativity and craftsmanship together to create outstanding perfume blends of luxury.”Sergio Momo, Founder and CEO of Xerjoff.

Founded by Sergio Momo, Xerjoff was born from a profound passion for artistic perfumery, instilled in Sergio at an early age by his beloved grandmother, an avid collector of niche perfumes. Driven by a curiosity to explore both tangible and abstract realms, Sergio embarked on a journey through diverse cultures, continuously seeking new olfactory combinations. This relentless exploration and love for high-quality products from the cornerstone of Xerjoff’s mission: to blend the finest raw materials with exceptional craftsmanship and contemporary artistic sensibility.

Xerjoff offers an array of perfume creations that encapsulate the essence of artistic perfumery. The Xerjoff and Casamorati 1888 brands are considered from around the world olfactory masterpieces, meticulously crafted using opulent ingredients and a dedicated pursuit of perfect combinations. Unlike commercial products, Xerjoff creates trends that pave new paths in the world of artistic perfumery, delivering scents that truly reflect the soul and passion behind each creation. Through this dedication, Xerjoff continues to offer the market unique, unparalleled perfumes that captivate and inspire.

In conversation with Sergio Momo, Founder and CEO of Xerjoff.

Q. The use of the highest quality raw materials is central to Xerjoff’s ethos. Can you elaborate on the process of sourcing these materials and how you ensure they meet your stringent standards?

Well, I was fortunate enough to have a father who was a world traveller, and often when he would come back from his journeys he’d bring back artefacts and tell us about discoveries in their natural state like incense and sandalwood. As a family we’d often travel a lot when I was a child, which opened up this curiosity within me to explore the world. As an adult, I’ve been lucky enough to visit many corners of the world, and this is how my discovery for sourcing the finest ingredients comes about too. Last year I went to Kannauj in India, the rose capital, to source a particular type of rose for a new Casamorati perfume I had in mind. Discovering the cultural aspect along with the olfactory side of things behind the ingredients is important to me too. So this is where the sourcing starts. Once I come across something that piques my interest, it leads to the creative process where I work alongside my team on the creation of the scent.

Q. Xerjoff flacons are known for their artistic design. Can you describe the creative process behind their creation and tell us how important the packaging is in enhancing an olfactory experience?

I actually started my career in the design industry. I worked for some time in the UK too as an illustrator and creative director for some important brands, so design and aesthetics have always been embedded in me. Now, while the actual juice is made from the best ingredients in the world, the outer beauty needs to reflect this standard too - something that a client can cherish and appreciate as well as the perfume itself. I like to pay attention to the smaller details which makes for really distinctive and beautiful packaging and products.

Q. With a history rooted in your family’s love for perfumes, how do you draw on personal memories and experiences when working on new creations? 

The collections and perfumes themselves in the Xerjoff portfolio come from ideas, inspirations and passions I have. I love travelling, I love music, art, design, automotive. Each collection has some kind of influence from these passions. Take the Xerjoff Blends collection for example, you’ll find perfumes created with musicians, like Black Sabbath’s Tony Iommi, and another with Subsonica’s Max Casacci, who actually created an entire album through various sounds from nature and the street. He even made a track using solely the sounds of a Xerjoff flacon, and the perfume we created to go with this is heavily based on incense and that kind of mystic sense that comes with the heavy beat of underground clubs. So they’re really multisensory experiences. We have a perfume in collaboration with Queen’s Brian May, too. Soon we’ll be releasing a new perfume with a celebrated chef in the Xerjoff Blends collection as well.

Q. Xerjoff’s exclusive boutiques are located in some of the world’s most luxurious cities. How do these locations reflect the brand’s identity, and what unique experiences do they offer to clients?

We’re present in over 125 countries, with about 40 travel retails, 1,500 points of sale and over 10 mono-brand boutiques, which tells us there really is a love for niche perfumery. We’ve opened many boutiques in strategic destinations where we can share the portfolio with many clients from different walks of life. Our first boutique was opened in Turin, then Milan, Monte Carlo, Lisbon, Frankfurt, at Harrods in London, Dubai, Kuala Lumpur, and we have a boutique in Barcelona opening very soon. Our aim is to offer clients a unique experience and guide them in the discovery of meaningful scents with unique stories to tell which really leave an impression.

Q. In 2009, the relaunch of the historical brand Casamorati was a significant step for Xerjoff. What made you revive the brand, and how does it complement the Xerjoff portfolio?

Casamorati was originally a brand launched in 1888, by Claudio Casamorati. He created luxury blends for the elite, including Queen Margherita of Savoy. She actually cherished those scents and gifted a gold pin to Casamorati to thank him. So for me, Casamorati is the true essence of what lies behind the ancient art of Italian perfumery. It can be considered the Italian chapter in the portfolio, if you like.

Q. Do you have any new products to be launched?

Always! Soon we’ll be releasing something that’s never actually been seen, or done, before in luxury perfumery. Clients can expect to discover real art pieces to add to their collection, as well as new perfumes that will enter the Xerjoff Blends collection that really will play on all the senses, from a well-known chef and something to expect from Xerjoff and one of the best wine libraries in Champagne.

Meet the leader behind the luxury Italian perfume house, Xerjoff.

Founder and CEO of Xerjoff, Sergio Momo, is the mind behind the leading brand in niche Italian luxury perfumery. Born in Turin, Italy, he started his career in design. Sergio’s eye for beauty and attention to detail are what give Xerjoff a unique aesthetic and multisensory appeal that is seldom seen in the world of high perfumery. From the beautiful flacons that make up the Xerjoff portfolio to the precious contents within, the perfumes are made with only the finest ingredients to create unique olfactory jewels that leave an impression on those who wear them.

Sergio has an abundance of passions that he holds close to his heart, reflected in the Xerjoff portfolio today. Perfumes and entire collections take their inspiration from these interests which in turn make Xerjoff the unique and cherished perfume house it is today.

“I started my career in design, so attention to detail is something that has always been embedded in me.”