Spherical: the agency that shaped the marketing field

The Silicon Review

Spherical is a boutique hospitality marketing agency for luxury and lifestyle brands. The team tells compelling stories for the clients through a creative, insights-driven approach to all things digital—from web design and development to content strategy and production to social media marketing and community management. The team loves a big idea. The bigger the better. Nothing inspires the company more than those with a vision to create something special and profound, and share the experience with others. Hospitality and travel offer a broad canvas for visionaries to showcase amazing design in memorable locations, all while pairing food and wine, enriching activations, and details at every touch-point to make for truly remarkable appearances. Visionaries are the kind of people and the team is their kind of agency.

At Spherical, the team brings the vision seamlessly to life in both physical and digital spaces. From creating unique brands from scratch to effectively pulling brand concepts through across every digital channel, the team brings vision into fruition. The team has worked with the most imaginary minds in the industry. The tried and true. The game changers. The artists. If the clients have ideas, the clients' are Spherical kind of people.

Services provided by the company

Brand Development: The team believes branding is immaterial. Which means, a great deal of the process is to strategically, collectively, get to the bottom of the big idea? The brand discovery seeks to understand the clients’ ideal audience and develop an enduring position that speaks to them. The goal of a brand workshop is to get under the hood and discover the clients’ company’s beliefs, purpose, vision, values and personality, the execution of that distilment reverberates throughout the brand expression. The brand strategy comes alive at every touch-point from the physical property to every digital channel.

Website building: The discovery process is designed to extract the necessary information to apply a data-driven approach to designing site architecture, layout as well as site aesthetic. The goal is to use all that the team glean from this process to inform design decisions.

User interface, user journey, visual aesthetic, reservation funnel, content composition, strategy, and engineering infrastructure, the team believes, must work cohesively to provide the optimum path to reaching and exceeding website goals. What the team glean from the discovery phase is necessary to inform this approach.

Wire-framing is the prototyping phase where the team digs in to the best practices of hotel website composition for both the highest performance standards, as well as the best brand application. Every hotel is different, but the team believes that with the baseline of intuitive layouts and UI, every hotel can tell a different story with the same level of effectiveness. Tell a different story with the same level of effectiveness.

The goal is to deliver and get approval on all page designs and states for the site. The design stage should conclude with all listed page designs (based on page by page list in Discovery), states and mobile variations, annotations, invisionapp walkthrough, and a detailed brief listing determined features prior to development kickoff call. Design is equal parts planning and execution. The team creates the high-level strategy for digital expression across different interfaces and digital channels. The goal is a seamless, memorable visual narrative.

Performance Marketing: Effective performance marketing is the key connection between the clients’ target market, digital content, and direct booking. The team measure and improve the value of every dollar spent on marketing by developing customer audiences, compelling ads, and robust, direct marketing landing pages.

The team takes a holistic approach to paid media and determines where to get the best results from precious media dollars. The team considers both local and in-bound markets in the targeting. By aligning on objectives and using the right media mix, the team meets the traveler where they are in their journey using smart marketing tactics and relevant messages.

Social Media: Social media platforms do more than look good. They are canvases for creativity and connection Social media is a foundational element of a consumer's experience, especially in the hospitality and travel industries. Spherical's social media team creates timely, relevant and engaging content. The team fosters meaningful conversations between brands and their audiences across platforms. And from organic social content and community management to paid social campaigns and influencer activations, the team drive engagement, follower growth, website clicks and conversions.

Production: The ability to create distinct style and tailored aesthetic for each client has been a cornerstone of the business since the very beginning. Spherical is recognized for beautiful, high-quality imagery, captivating videos, and creative visual content that tells a narrative and captivates the clients’ audiences.

Meet the leader behind the success of Spherical

Adam Wallace, Founder & CEO

Adam Wallace has been passionate about the hospitality industry since the beginning of his career, working at his family’s The Roger Smith Hotel in New York. It was there that he began exploring new ways for a hotel to reach its clientele. In the mid-2000s, he and The Roger Smith team saw fresh potential in the burgeoning world of social media. With their efforts to connect with target audiences online, The Roger Smith soon had a massive Twitter following and were regularly publishing extensive online content. The industry took notice: EConsultancy named the Roger Smith “the most social media savvy hotel in New York, if not the world.