SunMED Medical Solutions: Redefining In-Home Care through Compassion, Coverage, and Clinical Collaboration

Founded in 2002, SunMED Medical Solutions emerged at a critical junction in healthcare   when high-quality, in-home medical equipment was inaccessible to many patients and even less comprehensible within the maze of insurance protocols. What began as a specialized effort to bridge this gap has now evolved into a national leader in medical equipment distribution and insurance claims management, particularly in complex therapeutic areas such as lymphedema and wound care. Under the steadfast leadership of President and Co-Founder Bill Lobosco, SunMED has cultivated a reputation for elevating the patient experience while supporting the clinical community with expertise, empathy, and execution.

More than Equipment: A Partnership in Care

In an era dominated by automation and self-service models, SunMED has stayed rooted in one-on-one human support. The company doesn’t see itself as just a supplier   it operates as an extension of the clinician’s team. With a professional support staff trained to guide patients and therapists through product selection, insurance navigation, and delivery logistics, SunMED rejects the idea of passive order-taking. Instead, it champions an expert-guided experience connecting therapists and patients with field representatives who are manufacturer-trained fitters, adept at interpreting nuanced sizing needs and coverage intricacies. “We are here to support you,” says Lobosco, summing up the company’s mission in six simple words that encapsulate the SunMED ethos.

Lymphedema Expertise That Sets the Standard

Among its specialties, SunMED’s leadership in lymphedema care is particularly distinguished. With over 20 years of hands-on experience, the company has become the go-to provider for therapists seeking reliable, responsive, and reimbursement-savvy support. Unlike e-commerce-only platforms with limited support, SunMED combines a full product catalog including every bandage, compression garment, and custom-fitted option on the market with a robust insurance claims infrastructure. This ensures patients are not only outfitted properly but also reimbursed wherever coverage is possible. Thousands of claims are processed annually by SunMED’s team, which operates with unparalleled fluency in the insurance space, including contracts with over 200 payers, Medicare, and Medicaid across 20 states. When coverage exists, SunMED makes sure it counts.

Wound Care, Women’s Health, and Specialized Equipment

SunMED’s expertise has steadily expanded into adjacent sectors where in-home equipment solutions intersect with complex therapeutic needs. In wound care, SunMED delivers decades of experience in both negative-pressure wound therapy and compression wound solutions, offering responsive coordination with care teams and unmatched product knowledge. Its Women’s Health division is equally comprehensive, supporting new mothers and post-surgical patients with a wide range of products and fitting guidance. With an emphasis on discretion, dignity, and comfort, SunMED ensures that its patients receive more than just a shipment they receive care. Moreover, the company excels in specialized equipment services, catering to unique clinical demands that require customization, coordination, and compliance expertise whether it's bariatric beds, external cochlear devices, or advanced mobility solutions.

A Bold Corporate Services Vision

SunMED’s Supplier National Access Program (SNAP) represents a breakthrough innovation in logistics and national distribution. This initiative provides smaller suppliers with the infrastructure to go national giving them access to SunMED’s claims management, fulfillment systems, and established payer contracts. Likewise, the company’s Wellcare for Women initiative is transforming how employers view in-home care as a component of workplace wellness benefits. By integrating patient-centric services into voluntary benefit offerings, SunMED aligns corporate health strategy with everyday clinical reality.

Technology with a Human Heart

While SunMED has embraced automation, it does so with a clear litmus test: does it serve the patient’s best interest? Online systems are designed to simplify the ordering process but remain integrated with a responsive, live support team that takes over where digital systems stop short. Unlike many in-home providers moving toward impersonal, tech-only platforms, SunMED continues to invest in expert staff. The result is a blend of efficiency and empathy that distinguishes the brand in a competitive industry landscape.

Insurance Fluency as a Competitive Edge

In an industry where reimbursement often becomes a barrier to access, SunMED’s insurance fluency is a competitive weapon. The company doesn’t merely navigate claims it maximizes them on behalf of patients and therapists. Its deep knowledge of coding, prior authorization, and payer-specific documentation requirements means fewer delays, fewer denials, and a smoother care continuum. This capability, married with its national scale, cements SunMED’s standing as a trusted insurance partner and advocate.

The SunMED Promise: Always Next-Level

Today, with nationwide operations and a broad service portfolio, SunMED remains anchored in its founding principle to deliver next-level service across every touchpoint. Whether guiding a therapist through complex sizing, assisting a new mother with post-surgery fittings, or helping a corporate partner extend their healthcare benefits, SunMED leads with purpose and performs with precision. Bill Lobosco and his team have built more than a company. They’ve created a clinical ally, a patient advocate, and a national standard-bearer in medical equipment support. When it comes to defining what makes an ideal medical equipment provider, SunMED doesn't just have an answer it is the answer.

Bill Lobosco, President and Co-Founder

“We are here to support you. That’s not just a motto—it’s our operating philosophy.”
— Bill Lobosco, President  & Co-Founder, SunMED Medical Solutions