The WiT Group: Your Partner in Results-Driven Digital Marketing Excellence

As digital marketing has evolved over the last 10 years, so has WiT Group Agency, which stands out as one of the first performance-driven agencies born from resilience and innovation. Founded in 2011 by Josh Mangum, WiT Group began as a response to the challenges of the 2008 recession when Mangum, a recent marketing graduate, carved his own path by mastering digital marketing through self-taught methods. Starting with a bold commission-based model that prioritized client results, he turned a side hustle into a thriving enterprise. By 2019, WiT Group had grown into a full-service digital marketing agency. The onset of the COVID-19 pandemic shortly after its formal launch spurred a strategic pivot to performance-based advertising, solidifying the agency’s mission to deliver measurable results.

Today, WiT Group specializes in inbound marketing and lead generation, offering an extensive suite of services, including search advertising, programmatic advertising, SEO, conversion rate optimization (CRO), systems integration, and sales enablement. With a holistic framework encompassing Creative, Marketing, and Strategy, WiT Group ensures clients receive end-to-end support, from strategy development and campaign execution to creating modern, user-friendly websites and engaging advertising campaign videos and content. The agency also provides strategic consulting to optimize marketing investments and refine business processes, enabling sustained growth. With a relentless focus on results and a proven approach, WiT Group has earned its reputation as a trusted partner for SMB, B2B, B2C, and Corporate businesses

In conversation with Josh Mangum, Founder of WiT Group

Q. Your agency’s motto is “Whatever It Takes.” How does this philosophy shape how your team approaches client projects, especially when challenges arise?

Our motto, “Whatever It Takes,” reflects how we approach every client project. We take a holistic approach to marketing and advertising, recognizing that every client is unique. Their audience, resources, and product offerings vary, so our solutions must be customized to meet their specific needs. This means we develop a plan based on what works best for each individual client, not relying on a one-size-fits-all strategy or tactic. In layman’s terms, whatever it takes to get the job done, if we have the capability in-house to work on it, we will.

Q. Your agency has a six-step process for continuous improvement. Could you walk us through this process and explain how it contributes to long-term success for your clients?

The first steps are more aligned with developing a winning strategy. We’re frontloaded with our client onboarding, intake, discovery, research, and strategy development. However, what sets us apart from other agencies is our ability to work on a month-to-month commission basis for our advertising efforts. There are some marketing efforts where working on performance doesn’t make sense, such as building a website or creating a social media strategy. However, if we can attach revenue directly to our performance, we will find a way to do so. With performance advertising, we must produce measurable results monthly, compare each month, and optimize our campaigns in order to receive a commission. We consider the data, client feedback, and generated revenue when optimizing our monthly performance. Traditional agencies do not change their strategy monthly, but we base our monthly strategy on sales and what’s working.

Q. With a diverse client base nationwide, how do you approach understanding and adapting to different industries’ specific marketing challenges and objectives?

Our approach to understanding and adapting to different industries’ marketing challenges focuses on human psychology, which remains consistent across geographical locations, though there are subtle differences. For example, people in Alabama may prefer a more direct approach than those in Georgia, and rural areas often respond differently than big cities. However, our primary focus is not on geography but on the audience and user experience. We conduct thorough market research and audience persona work in the early stages of every client engagement, using data to make adjustments and optimizations. It’s more about understanding the needs, behaviors, and preferences of the users we’re targeting, ensuring that our strategy resonates with them, regardless of location.

Q. WiT Group partners  with prestigious brands across the country. What are some of the most valuable lessons you’ve learned from working with these industry leaders?

One of the most valuable lessons I’ve learned is that marketing is often a point of concern, even at the largest, most successful companies. When leadership feels uncertain about marketing, there’s typically a lack of confidence across the board. I’ve seen a growing divide between brand and performance marketing, which is why our approach focuses on working backward from clearly defined objectives. A key challenge I’ve observed is the disconnect between the CEO, CSO, and marketing teams, who often have a different vision for what marketing should accomplish. Sales leaders want marketing to generate leads and support the sales team, marketing directors focus on brand building, and CEOs may push for AI-driven automation. None of these goals align. The critical lesson here is the importance of clearly defining the objectives of a marketing department to ensure everyone is on the same page and working toward a common goal.

Q. What does the future hold for your company and its customers? Are exciting things on the way?

When we started as a full-service agency in 2020, we quickly leaned into performance advertising, where we had a competitive advantage in the industry. Looking ahead, we want to expand further by offering a fractional marketing department and strategy services. Our goal is to grow beyond being just a growth marketing partner and become an overall marketing partner for our clients. We aim to help build strong brands while always keeping our core competency centered around performance advertising. Exciting things are definitely on the way as we evolve and expand our offerings to better serve our clients’ needs.

Meet the leader behind the success of WiT Group

Josh Mangum is the Founder of WiT Group and an expert in inbound marketing, focusing on aligning sales, marketing, and operations to maximize ROI. He utilizes the Objective-Based Marketing (OBM) approach to drive strategic alignment across teams and ensure marketing efforts are directly tied to business outcomes. With expertise in demand generation, SEO, PPC, CRO, automation, and data analytics, Josh customizes marketing solutions to help businesses achieve their long-term goals. Known for his ability to integrate complex strategies and deliver measurable results, Josh has a strong track record of growing businesses and building scalable marketing and sales teams.

“Our approach to understanding and adapting to different industries’ marketing challenges focuses on human psychology, which remains consistent across geographical locations, though there are subtle differences.”