First Original Content Platform from Pakistan takes off

The first original content platform from Pakistan ‘Binjee’ launched recently amidst much expectations. The unveiling marks an important milestone from the country which is set to take boisterous numbers ahead for Video on Demand content.

The platform has content mix of drama, web series, stand up, shows, parody with further plans of additional sections including kids, music and animation. Seasoned personnel from the media entertainment industry of the country including actors, directors and performers have participated in their respective genres of specialty. The portal also has an array of fresh and emerging talent which is promising for the growth of digital productions.

Kashif Nisar, award winning drama director based out of Lahore, added, “This is much needed innovation for development and furthering of content from the region and will possibly give great chance for creative minds to deliver better and quality material onto the digital medium to be showcased globally”.

The venture is first kind of cross industry alliance from the country with QLinks Group from Karachi leading the media entertainment arm of the collaboration. The group has been well known for over a decade with respect to its post setup, video productions, campaign promotions and digital solutions for clients and broadcasters.

“Concept of original content and its distribution on digital is a fresh start for the entertainment industry along with the endless possibilities of curation that become real, which were not viablepreviously on stage, radio and television”,mentioned Saqib Sameer, noted theatre personalitystationed out of Karachi.