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FOOD AND BEVERAGES

Pepsico introduces caffeine infused coffee drink

Pepsico introduces caffeine infused coffee drink
The Siliconreview
23 Decemebr, 2019

In a new venture, popular food and beverage behemoth, Pepsico, has introduced a new drink which is a fusion of its popular cola along with coffee. While the drink Pepsi does have a significant amount of caffeine, the team at Pepsico have come with the forethought that the fizzy drink with a shot of coffee will give its consumers that much needed boost in the afternoon. This is the second time that Pepsico is introducing a coffee drink to the market, the first being Pepsi Kona which was released it its Japan market.

Todd Kaplan, vice-president of marketing, Pepsi said: “We know that the consumers today are looking for products that meet the needs of energy, indulgence, and refreshment during that afternoon pick-me-up occasion. Pepsi, we’ve known the potential of blending cola and coffee for years and after striking the perfect balance, we cannot wait to introduce Pepsi Café to the US next year. We are confident that cola fans, iced coffee drinkers and anyone in need of an extra caffeine boost will love the unexpected flavour medley of roasted coffee infused into the refreshing, crisp flavour of Pepsi.”

This new drink has been thought of by the company’s marketing team as being much ahead of its time. This is one of the few drinks of the kind in the United States F&B market.