Aureus Analytics announces an AI and data analytics platform DONNA

A global artificial intelligence technology company, Aureus Analytics, which provides customer experience solutions to the insurance industry has announced the launch of its new platform, DONNA.

DONNA was designed specifically keeping independent agencies and brokers in mind which can help them to improve the customer experience of their policyholders. The SaaS-based AI platform was developed using machine learning, natural language processing, and natural language generation to measure customer sentiment during the customer journey and predict future outcomes.

SentiMeter, a standardized metric using a scale of 0 to 100 is used to measure the customer experience of all policyholders. DONNA connects with agencies’ applications to provide a 360-degree view of the customer journey based on the combination of unstructured and structured customer interaction data from external and internal data sources.

“DONNA combines transactional information and communications, and analyzes that data to provide proactive recommendations that help you to understand their actual experience and satisfy their “hidden” needs,” said Frank Sentner, Owner of Sentwood Consulting.

“We developed DONNA based on feedback from agencies and brokers we have met with over the past year. It is designed with a sole objective to help agencies deliver better customer experience, thereby building a loyal customer base and developing a high-quality book of business,” said Anurag Shah, Chief Executive Officer and Co-Founder of Aureus Analytics.