McDonald's brings its hit twist on the classic Big Mac to the US

Other chains have followed the trend, with Wendy's and Burger King introducing new sandwiches

McDonald's is putting a new twist on its classic sandwich, bringing the Chicken Big Mac to limited locations in the U.S. "We're always looking for ideas to give our customers more reasons to enjoy the classic menu items they know and love,". McDonald's said concerning the addition of the new Big Mac, according to Fox 6. The classic sandwich will now include two tempura chicken patties, shredded lettuce, American cheese, and pickles, a combination the fast-food chain said was a huge success when introduced to its U.K. customers. The Chicken Big Mac comes amid a fast food face-off dubbed the "Chicken Sandwich Wars," which have intensified since Popeyes introduced its famous chicken sandwich in 2019.

Other chains have followed the trend, with Wendy's and Burger King introducing new sandwiches meant to compete with Chick-fil-A and Popeyes. "Chicken continues to pose a significant opportunity for us. We've already got some great global equities in our McNuggets and with McChicken. Still, we also have some equities in McSpicy and McCrispy that we think we've got an opportunity to do more with globally. So that's going to be a priority area," McDonald's CEO Chris Kempczinski said in a Q2 earnings call.