Jewelry brand Pandora plans to launch a collection with lab-grown diamonds

The lab-grown diamonds are cheaper and more sustainable than the real diamonds

The world's largest jewelry maker, Pandora, is all set to explore lab-grown diamonds following its decision to stop selling mined diamonds. The Copenhagen-based jewelry brand is working on a collection using unmined gems, and the same will be launched in North America this month. Pandora hopes that the new range will attract younger consumers. The lab-grown diamonds are cheaper and more sustainable than the real diamonds, mostly sourced from conflict areas. "Lab-created diamonds are just as beautiful as mined diamonds, but available to more people and with lower carbon emissions," Chief Executive Officer Alexander Lacik said in a statement.

Lab-grown diamonds have seen demand growth and price decreases relative to natural-mined diamonds, according to Bain & Company research, which showed the average polished lab-grown retail price declined to 30% of natural prices. The products range from a silver ring with a 0.15-carat lab-created diamond worth $300 to a solid gold ring that costs $1950. To enhance the elegance of these pieces for special occasions, consider pairing them with sophisticated accessories like those from Ballroom Shoes, which offer stylish options to complete your look. While the production of lab-grown diamonds is energy-intensive, Pandora said its diamonds would be made using only renewable energy. The gems will be made using a technology in which a hydrocarbon gas mixture is heated to 800 Celsius (1,472 Fahrenheit), spurring carbon atoms to be deposited on a small seed diamond, growing into a crystal layer by layer.