Thousands of fans fill the shopping center at the opening of MrBeast Burger

On Sunday, at the opening of Top YouTuber Jimmy's MrBeast Burger, thousands of fans filled a shopping center in the US.

With more than 100 million subscribers, Donaldson is among the most famous people on Youtube. In 2020 he used the fame of Youtube to open his burger restaurant and delivered from more than 1000 locations worldwide. Now he started a physical restaurant where fans queued for hours for a burger and a chance to meet him. The restaurant MrBeast Burger is opened in the American Dream mall in East Rutherford, New Jersey.

Donaldson shared a video just after opening for two hours, and many people were waiting in line, which he estimated at more than 10,000. Donaldson followed the trend of stars, making their names in the food industry, but he ignored the traditional model of brick-and-mortar restaurants. Though it could be the most profitable, this is not the first time Donaldson forayed into food.

Donaldson launched his own chocolate company in January with a mass giveaway campaign. He claimed that the business had given away $1.3m in chocolate. The YouTuber also launched a philanthropy-themed YouTube channel with more than 10 million subscribers. Moreover, he has a licensed charity that functions as a food bank to feed communities across the US.