Microsoft’s partnership with Facemoji Keyboard brought a vibrant audience

This partnership allows Microsoft Advertising to tap into an engaged audience

Celebrating one year since venturing into AI-powered experiences through Bing Chat, Microsoft reflects on the success of integrating Copilot as the primary interface. This transition has been instrumental in revolutionizing the advertising landscape, aiming to create value for consumers, advertisers, and publishers alike. Through continuous advancements in generative AI capabilities, Microsoft is reshaping advertising, as exemplified by the Chat Ads API. The Chat Ads API, a groundbreaking technology, enables publishers, apps, and online services to customize their experiences with ads using large language models (LLMs). Microsoft's commitment to democratizing this innovative technology is evident through partnerships like the recent collaboration with Facemoji Keyboard, renowned for its generative AI prowess. This partnership not only enhances the user experience but also attracts a dynamic audience for advertisers.

The Facemoji Keyboard's popularity, boasting 550 million global downloads, presents a lucrative opportunity for advertisers, particularly in key markets such as the US, UK, Canada, and Australia. With a predominantly youthful user base, particularly among Gen Z, this partnership allows Microsoft Advertising to tap into an engaged audience with diverse interests spanning media, technology, food, lifestyle, sports, and more. The integration of Chat Ads within Facemoji's Ask AI feature provides advertisers with a unique avenue to engage with users exploring novel ways of self-expression. The diverse user base showcases strong preferences across various categories, offering brands opportunities to connect with audiences aligned with their interests and affinities.