Digital Marketing Leader Scott Shamberg joined the PlusMedia as President

Scott played pivotal roles at Marqeta as a founding member and VP of Marketing

The introduction of Scott Shamberg, former global CEO of Publicis performance agency Performics, as the President of PlusMedia, LLC, has happened in the recent past. PlusMedia is a full-service performance marketing company dedicated to facilitating client connections, acquisition, and customer retention across an integrated, omnichannel customer journey, with a continuous focus on driving revenue growth. In his new role, Scott will collaborate with PlusMedia Founder and CEO, Sherry Scapperotti, to lead the executive team and oversee the overall business operations, with a primary emphasis on accelerating PlusMedia's marketplace presence. Scott Shamberg brings a rich background to his new position, having served as a C-level consultant to Fortune 100 brands and evaluated firms in the private equity sector within the marketing services landscape.

Before his tenure as Global CEO of Performics, he held the role of Managing Director at Omnicom's TPN, where he spearheaded marketing, growth, and emerging commerce initiatives, overseeing the restructuring of TPN to support new retail technology solutions. Scott's arrival at PlusMedia coincides with a pivotal moment where the distinction between brand and performance marketing is increasingly blurred. As consumers navigate through a diverse array of screens, channels, and content, both online and offline experiences remain integral. Scott's expertise lies in bridging the gap between the online and offline realms, leveraging his proficiency in measurement, technology, and analytics to optimize the integration of digital media, direct marketing, and creative strategies.